Sports Information Director Salary

The average pay for a Sports Information Director is $37,303 per year. Most people move on to other jobs if they have more than 20 years' experience in this field. Experience has a moderate effect on income for this job.

$28,510 - $56,600
MEDIAN: $37,302

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$28,510 - $56,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$27,957 - $56,067  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 115
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Job Description for Sports Information Director

A sports information director is a key individual working in a university athletics department. The SID acts as an information and communications go-between for the department and interested media outlets. He or she helps to provide player information, statistics, and background information on all sanctioned, official sports at the school. He or she also helps to set up interviews with coaches, trainers, and players and generally provides information to promote school athletic programs. Media requests for athletics-related interviews or access also typically will go through the sports information director's office.


Sports Information Director Tasks

  • Act as local expert on state and federal rules and requirements.
  • Work with the media and internal departments to provide data and promote programs and games.
  • Coordinate interviews, media access, fund raising events, and press releases.
  • Collect, organize, analyze, promote, and disseminate information on competitive academic programs and games.
  • Update player and team information, including portraits and social media.

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Experience Affects Salaries

up arrow 30%

up arrow 6%

National Average

up arrow 6%

Skills That Affect Salaries

Media / Public Relations
up arrow 1%

Social Media Marketing
up arrow 1%

National Average

Marketing Communications
up arrow 2%

Sports Stats
up arrow 5%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 11 votes.


21 %
79 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 75%
vision benefits Vision: 55% employee benefits None: 10%