Sr. Marketing Specialist Salary

For Senior Marketing Specialists, yearly average wages total $60K annually. Lower pay rates hover around $45K, and the higher rates verge on $84K per year. Overall cash earnings for Senior Marketing Specialists stretch from $45K on the lower end to $84K near the top, and the heftiest packages can encompass around $10K from bonuses and $9K from profit sharing. Location is the biggest factor affecting pay for this group, followed by experience level. Most workers in this position report high levels of job satisfaction. Most Senior Marketing Specialists survey respondents are women (77 percent). Nearly all enjoy medical and dental coverage in this occupation, and a strong majority get vision benefits. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$45,443 - $80,666
(Median)
$45K
$60K
$81K
MEDIAN: $59,984
10%
50%
90%

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$15.86 - $33.00
(Median)
$16
$23
$33
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$45,443 - $80,666  
   
Bonus
$395.48 - $10,011  
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,188 - $84,081  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 553
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20$40$60
Hourly Rate
$15.86 - $33.00  
   
Overtime
$23.50 - $59.18  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$395.48 - $10,011  
   
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,188 - $84,081  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 34
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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist


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As Senior Marketing Specialists transition into upper-level roles such as Marketing Director, they may see a strong upturn in salary. Marketing Directors earn $79K on average per year. A Marketing Manager or a Marketing Communications Manager is a typical transition from a Senior Marketing Specialist role.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist


Senior Marketing Specialists seem to wield many skills on the job. Most notably, skills in Project Management, Powerpoint, Market Research, and Strategic Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Online Marketing, Marketing Administration, and Advertising. The majority of those who know Marketing Communications also know Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Senior Marketing Specialists, more experience in the field does not usually mean bigger paychecks. Those who have worked for fewer than five years take home a median salary of $57K, and workers with five to 10 years of experience earn a higher $62K on average. Senior Marketing Specialists with one to two decades of relevant experience report an average salary of approximately $64K. Senior Marketing Specialists who have acquired more than two decades of experience generally do see greater compensation; their average income is approximately $75K.

Pay Difference by Location


Home to some of the best pay for Senior Marketing Specialists, Minneapolis offers exceptional salaries, 33 percent above the national average. Senior Marketing Specialists can also look forward to large paychecks in cities like Los Angeles (+23 percent), New York (+19 percent), San Francisco (+16 percent), and Washington (+13 percent). In Denver, salaries are 11 percent below the national average and represent the lowest-paying market. A couple other locations with smaller-than-average paychecks include Houston (9 percent lower) and Atlanta (8 percent lower).

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Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 23%



National Average
$61,000


Skills That Affect Sr. Marketing Specialist Salaries

Project Management
up arrow 11%

Powerpoint
up arrow 3%

Strategic Marketing
up arrow 2%

Marketing Management
up arrow 2%

Market Research
up arrow 2%

Microsoft Excel
up arrow 1%

National Average
$61,000

Marketing Communications
up arrow 3%

Microsoft Office
up arrow 3%

Microsoft Word
up arrow 3%

Social Media Marketing
up arrow 3%

Web Marketing
up arrow 4%

Email Marketing
up arrow 4%



Online Marketing
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 128 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

1-4 years
24%
5-9 years
45%
10-19 years
25%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 88%
vision benefits Vision: 73% employee benefits None: 7%
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