Sr. Marketing Specialist Salary
The average Senior Marketing Specialist in the United States can expect to rake in roughly $61K per year. Total cash compensation to Senior Marketing Specialists varies from $46K to $84K; higher pay grades include potential for bonuses and profit sharing as high as $9K each. Geographic location and tenure each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to almost all, and a large number earn dental coverage. The vast majority of Senior Marketing Specialists (81 percent) who responded to the survey are women. Most people in this profession are content with their work, and moderate levels of job satisfaction are reported. The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Sr. Marketing Specialist
The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.Read More...
Marketing a product or service requires a number of related tasks. For example, senior marketing specialists must review past successes and failures in marketing their companies’ goods and services and use this knowledge to guide future campaigns. They also work with other marketing specialists to formulate current marketing campaigns. In developing these marketing campaigns, they come up with materials and methods in consultation with colleagues; then, they work with the advertising department to get these ads produced. Senior marketing specialists also usually help mentor their more junior colleagues, guiding them through the process of a marketing campaign.
Two of the most important characteristics that senior marketing specialists must possess are creativity and organizational skills. They need to be able to formulate a wide variety of effective marketing ideas and keep track of a number of projects. Because marketing involves communicating ideas to potential customers, senior marketing specialists must also have excellent written and verbal communication skills. Computer skills are necessary, especially with Adobe Photoshop and other desktop publishing platforms.
Senior marketing specialists typically work full time in an office environment, though project needs may dictate overtime work with varying degrees of frequency. Senior marketing specialists usually enter the field after receiving a bachelor’s degree in marketing, communications, public relations, or advertising. Most gain several years’ experience before moving to a senior role. Some companies may require employees to hold an master's of business administration (MBA) before becoming a senior marketing specialist.
Sr. Marketing Specialist Tasks
- Perform market research studies and analyze their findings.
- Assist in developing pricing strategies, advertising goals and sales proposals.
- Recommend and coordinate marketing activities and policies to promote products and services.
Common Career Paths for Sr. Marketing Specialist
There are some Senior Marketing Specialists — though it's uncommon — that transition into Senior Marketing Managers, where earnings are an average $102K annually. Moving from a Senior Marketing Specialist to Marketing Manager or Marketing Communications Manager is a more common career path, however.
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Popular Skills for Sr. Marketing Specialist
Survey results imply that Senior Marketing Specialists deploy a deep pool of skills on the job. Most notably, skills in Powerpoint, Product Marketing, Market Research, and Project Management are correlated to pay that is above average, with boosts in pay of 5 percent. At the other end of the pay range are skills like Advertising and Email Marketing. Those familiar with Marketing Communications also tend to know Marketing Management.
Pay by Experience Level for Sr. Marketing Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries for the relatively untried average out to around $58K, but survey participants with five to 10 years of experience earn a significantly higher median of $64K. For Senior Marketing Specialists, 10 to 20 years of experience on the job amounts to an average salary of $66K. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $64K.
Pay Difference by Location
With a pay rate for Senior Marketing Specialists that is 25 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Senior Marketing Specialists will also find cushy salaries in New York (+24 percent), Minneapolis (+23 percent), Los Angeles (+18 percent), and Philadelphia (+11 percent). The smallest paychecks in the market, 20 percent south of the national average, can be found in Pittsburgh. Employers pay around 16 percent less in Portland and 15 percent less in Atlanta, below-median salaries for those in this field.