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Sr. Marketing Specialist Salary

For Senior Marketing Specialists, yearly average wages total $60K annually. The pay spectrum stretches from $46K to $84K per year. Cash earnings for Senior Marketing Specialists — including $10K in bonuses and $9K in profit sharing proceeds near the top of the pay scale — generally stretch from $46K to $84K depending on individual performance. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Female Senior Marketing Specialists make up most of the survey respondents at 77 percent. Medical and dental coverage is claimed by nearly all, and a strong majority earn vision coverage. The majority of Senior Marketing Specialists claim high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$45,795 - $80,365
(Median)
$46K
$60K
$80K
MEDIAN: $59,972
10%
50%
90%

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$15.78 - $30.67
(Median)
$16
$22
$31
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$45,795 - $80,365  
   
Bonus
$398.22 - $9,992  
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,516 - $83,675  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 527
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20$40$60
Hourly Rate
$15.78 - $30.67  
   
Overtime
$23.34 - $59.60  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$398.22 - $9,992  
   
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,516 - $83,675  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 31

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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist


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Senior Marketing Specialists who transition into a Marketing Director role may receive large pay increases as the latter position pays an average $79K per year. A Senior Marketing Specialist often moves on to become a Marketing Manager or a Marketing Communications Manager.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist


Survey takers working as Senior Marketing Specialists report using a large range of professional skills. Most notably, skills in Powerpoint, Strategic Marketing, Market Research, and Project Management are correlated to pay that is above average. Skills that seem to negatively impact pay include Graphic Design, Marketing Administration, and Advertising. Most people familiar with Marketing Communications also know Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Average salaries for inexperienced employees average out to around $57K, but folks who have five to 10 years of experience earn a higher median of $62K. Senior Marketing Specialists see a median salary of $64K after reaching one to two decades on the job. After two decades in the workforce, the average Senior Marketing Specialist generally earns more than ever; median pay for this group is estimated at $77K.

Pay Difference by Location


For those looking to make money, Senior Marketing Specialists in Minneapolis enjoy an exceptional pay rate, 25 percent above the national average. Senior Marketing Specialists can also look forward to large paychecks in cities like Los Angeles (+25 percent), New York (+18 percent), Washington (+17 percent), and Dallas (+13 percent). Denver is the lowest-paying area, 11 percent south of the national average. Employers in Houston and Atlanta also lean toward paying below-median salaries (10 percent lower and 8 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 26%



National Average
$61,000


Skills That Affect Sr. Marketing Specialist Salaries

Powerpoint
up arrow 3%

Strategic Marketing
up arrow 2%

Marketing Management
up arrow 1%

Market Research
up arrow 1%

Microsoft Excel
up arrow 1%

Email Marketing
up arrow 1%

Project Management
up arrow 1%

National Average
$61,000

Social Media Marketing
up arrow 1%

Microsoft Word
up arrow 2%

Marketing Communications
up arrow 3%

Web Marketing
up arrow 3%

Microsoft Office
up arrow 4%



Graphic Design
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 137 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

1-4 years
22%
5-9 years
46%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 87%
vision benefits Vision: 72% employee benefits None: 7%
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