Sr. Marketing Specialist Salary

Senior Marketing Specialists in the United States take home approximately $61K annually on average. Overall cash earnings of Senior Marketing Specialists stretch from $46K near the bottom to $86K at the top, and the heftiest packages can encompass around $10K each from bonuses and profit sharing. Residence is the biggest factor affecting pay for this group, followed by years of experience. Female Senior Marketing Specialists make up most of the survey respondents at 75 percent. The majority of Senior Marketing Specialists claim high levels of job satisfaction. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Participants in PayScale's salary questionnaire provided the particulars of this report.

$46,198 - $81,994
(Median)
$46K
$61K
$82K
MEDIAN: $60,705
10%
50%
90%

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$15.83 - $33.94
(Median)
$16
$22
$34
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$46,198 - $81,994  
   
Bonus
$103.04 - $9,962  
Profit Sharing
$710 - $9,848  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,811 - $85,575  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 612
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20$40$60
Hourly Rate
$15.83 - $33.94  
   
Overtime
$23.34 - $59.60  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$103.04 - $9,962  
   
Profit Sharing
$710 - $9,848  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,811 - $85,575  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 33
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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist


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While Senior Marketing Specialists do not often become Senior Marketing Managers, the job pays $102K per year on average. More often, however, Senior Marketing Specialists go on to become Marketing Managers or Marketing Communications Managers.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist


Senior Marketing Specialists report using a deep pool of skills on the job. Most notably, skills in Project Management, Powerpoint, Strategic Marketing, and Market Research are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Advertising, Marketing Administration, and Email Marketing. It is often found that people who know Marketing Communications are also skilled in Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Those who have worked for fewer than five years take home a median salary of $57K, and workers with five to 10 years of experience earn a higher $64K on average. Senior Marketing Specialists who work for 10 to 20 years in their occupation tend to earn about $65K. In the end, more experience does seem to mean larger paychecks; seasoned Senior Marketing Specialists with more than 20 years of experience earn a predictably higher median salary of $75K.

Pay Difference by Location

National Average: $61,682

Larger city markers indicate a job is popular in that location.

For Senior Marketing Specialists, working in the bustling city of Minneapolis has its advantages, including an above-average pay rate. Senior Marketing Specialists can also look forward to large paychecks in cities like Los Angeles (+20 percent), New York (+19 percent), Washington (+15 percent), and San Francisco (+15 percent). With compensation 14 percent below the national average, Atlanta is not known for hefty paychecks and actually represents the lowest-paying market. Employers in Denver and Houston also lean toward paying below-median salaries (12 percent lower and 10 percent lower, respectively).

Related Job Salaries

United States (change)

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Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 22%



National Average
$62,000


Skills That Affect Sr. Marketing Specialist Salaries


Powerpoint
up arrow 4%

Strategic Marketing
up arrow 2%

Market Research
up arrow 1%

Marketing Management
0%

Online Marketing
0%

National Average
$62,000

Web Marketing
up arrow 1%

Microsoft Excel
up arrow 1%

Social Media Marketing
up arrow 2%

Marketing Communications
up arrow 3%

Microsoft Word
up arrow 3%

Microsoft Office
up arrow 4%

Email Marketing
up arrow 4%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 114 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

1-4 years
28%
5-9 years
44%
10-19 years
23%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 85%
medical benefits
Vision: 73%
dental benefits
None: 7%
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