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Sr. Marketing Specialist Salary

Senior Marketing Specialists in the United States can expect to earn an average of $60K annually. Compensation ranges from $46K on the lower end to $85K per year on the higher end. Total cash compensation to Senior Marketing Specialists varies from $46K to $85K; higher pay grades include potential for bonuses and profit sharing as high as $10K each. Career duration is the biggest factor affecting pay for this group, followed by geography. Most Senior Marketing Specialists like their work and job satisfaction is high. Most Senior Marketing Specialists survey respondents are women (75 percent). Nearly all claim medical and dental insurance and a strong majority get vision coverage. This report is based on responses to the PayScale salary survey.
$46,165 - $81,146
(Median)
46K
60K
71K
81K
MEDIAN: $59,924
10%
50%
75%
90%

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$15.53 - $29.38
(Median)
16
22
26
29
MEDIAN: $21.00
10%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$46,165 - $81,146  
   
Bonus
$390.37 - $9,983  
Profit Sharing
$51.06 - $9,689  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,543 - $84,564  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 515
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$15.53 - $29.38  
   
Overtime
$22.47 - $41.64  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$390.37 - $9,983  
   
Profit Sharing
$51.06 - $9,689  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,543 - $84,564  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 33
United States (change)

Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist


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As Senior Marketing Specialists transition into upper-level roles such as Marketing Director, they may see a strong upturn in salary. Marketing Directors on average earn $79K per year. Becoming a Marketing Manager or a Marketing Communications Manager is a common transition from a Senior Marketing Specialist role.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist


Survey respondents exploit a significant toolbox of skills in their work. Fortunate workers who know Product Marketing can expect a significant pay bump, scoring salaries 35 percent above average. Skills that seem to negatively impact pay include Graphic Design, Marketing Administration, and Advertising. Those proficient in Marketing Communications are, more often than not, also skilled in Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Senior Marketing Specialists with a lot of experience do not necessarily enjoy more money. Salaries for inexperienced workers average out to $61K, and those with five to 10 years' experience earn a higher median of $57K. Senior Marketing Specialists see a median salary of $64K after reaching one to two decades on the job. Ultimately, more time spent in the workforce does seem to translate to bigger paychecks; seasoned veterans with more than 20 years of experience report a median income of $75K.

Related Job Salaries

Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 23%



National Average
$61,000


Skills That Affect Sr. Marketing Specialist Salaries

Product Marketing
up arrow 35%

Strategic Marketing
up arrow 3%

Marketing Management
up arrow 2%

Market Research
up arrow 2%

Powerpoint
up arrow 2%

Microsoft Excel
up arrow 2%

Project Management
up arrow 1%

National Average
$61,000

Marketing Communications
up arrow 3%

Microsoft Word
up arrow 3%

Social Media Marketing
up arrow 3%

Web Marketing
up arrow 4%

Microsoft Office
up arrow 4%



Graphic Design
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 151 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

1-4 years
22%
5-9 years
44%
10-19 years
27%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 87%
vision benefits Vision: 72% employee benefits None: 7%