Sr. Marketing Specialist Salary

The average Senior Marketing Specialist in the United States can expect to rake in roughly $61K annually. Final cash compensation to Senior Marketing Specialists varies from around $46K to approximately $85K; choice pay grades include potential for bonuses and profit sharing as high as $9K and $8K, respectively. Location is the biggest factor affecting pay for this group, followed by career length. For the most part, people in this position report moderate levels of job satisfaction. Medical benefits are awarded to nearly all, and most earn dental coverage. The numbers in this rundown were provided by PayScale's salary survey participants.

$45,163 - $82,040
$45K
$61K
$82K
MEDIAN: $61,338
10%
50%
90%

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$20.02 - $40.19
$20
$25
$40
MEDIAN: $24.62
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$45,163 - $82,040  
   
Bonus
$486.45 - $8,940  
Profit Sharing
$493.16 - $8,109  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,627 - $84,600  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 433
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20$40$60
Hourly Rate
$20.02 - $40.19  
   
Overtime
$42.54  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$486.45 - $8,940  
   
Profit Sharing
$493.16 - $8,109  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,627 - $84,600  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 25

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United States (change)

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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Recommend and coordinate marketing activities and policies to promote products and services.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Perform market research studies and analyze their findings.

Common Career Paths for Sr. Marketing Specialist


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Senior Marketing Specialists who go on to become Senior Marketing Managers may see their salaries climb quite a bit. Median pay for Senior Marketing Managers is $102K annually. Becoming a Marketing Manager or a Marketing Communications Manager is often the next step for a Senior Marketing Specialist.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist


Survey results imply that Senior Marketing Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Product Marketing, Web Marketing, Powerpoint, and Project Management are correlated to pay that is above average. Skills that seem to negatively impact pay include Advertising, Email Marketing, and Social Media Marketing. It is often found that people who know Marketing Communications are also skilled in Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $58K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $63K. For Senior Marketing Specialists, 10 to 20 years of experience on the job amounts to an average salary of $68K. Senior Marketing Specialists who claim more than two decades of experience actually make somewhat smaller average paychecks of $65K.

Pay Difference by Location

National Average: $61,814

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Senior Marketing Specialists, New York offers exceptional salaries, 27 percent above the national average. Senior Marketing Specialists can also look forward to large paychecks in cities like San Francisco (+23 percent), Minneapolis (+20 percent), Seattle (+19 percent), and Los Angeles (+18 percent). With compensation 20 percent below the national average, Pittsburgh is not known for hefty paychecks and actually represents the lowest-paying market. Workers in Portland and Houston earn salaries that trail the national average for those in this profession (16 percent less and 10 percent less, respectively).

Related Job Salaries

Key Stats for Sr. Marketing Specialist

Gender

Female
80 %
Male
20 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 77 votes.
1-4 years
33%
5-9 years
41%
10-19 years
19%
20 years or more
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Sr. Marketing Specialist Salaries

▲10%

▲5%

▲2%

National Average
$62,000

▼6%

Skills That Affect Sr. Marketing Specialist Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 77 votes.

Gender

Female
80 %
Male
20 %

Years of Experience

1-4 years
33%
5-9 years
41%
10-19 years
19%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 83%
vision benefits
Vision: 70%
dental benefits
None: 7%
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