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Sr. Marketing Specialist Salary

Pay for Senior Marketing Specialists in the United States sits in the ballpark of $60K per year. The income range spans the entire spectrum between $45K and $84K per year. Total cash compensation to Senior Marketing Specialists approaches anywhere from $45K on the lower end to $84K on the higher end; in exceptional cases, this can include more than $10K from bonuses and upwards of $9K from profit sharing. Location and career duration each impact pay for this group, with the former having the largest influence. Almost all receive medical and dental insurance and a fair number get vision insurance. Men are in the minority of survey respondents, with female Senior Marketing Specialists making up 76 percent. Job satisfaction for Senior Marketing Specialists is high. The data for this synopsis comes from respondents who took the PayScale salary survey.

$45,751 - $80,625
(Median)
$46K
$60K
$81K
MEDIAN: $60,144
10%
50%
90%

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$15.83 - $30.40
(Median)
$16
$23
$30
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$45,751 - $80,625  
   
Bonus
$400.00 - $9,857  
Profit Sharing
$484.79 - $9,274  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,493 - $83,912  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 523
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$15.83 - $30.40  
   
Overtime
$23.50 - $51.29  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$400.00 - $9,857  
   
Profit Sharing
$484.79 - $9,274  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,493 - $83,912  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 33

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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist


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Senior Marketing Specialists may progress into high-paying roles like Marketing Director, where median compensation is $79K annually. A Senior Marketing Specialist may also move into a role as a Marketing Manager or a Marketing Communications Manager.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist


Survey results imply that Senior Marketing Specialists deploy a deep pool of skills on the job. Most notably, skills in Email Marketing, Powerpoint, Project Management, and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Graphic Design, Marketing Administration, and Advertising. For most people, competency in Marketing Communications indicates knowledge of Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Relatively untried employees who have less than five years' experience have a median salary of $57K. Those who have been around for five to 10 years can expect to take home more — $62K on average. The average pay reported by folks with 10 to 20 years of experience is around $64K. Veterans who have worked for more than two decades do tend to make the most in the end; the median pay for this group is $77K.

Pay Difference by Location


For Senior Marketing Specialists, working in the bustling city of Los Angeles has its advantages, including an above-average pay rate. Senior Marketing Specialists will also find cushy salaries in Minneapolis (+20 percent), New York (+18 percent), Washington (+17 percent), and Dallas (+13 percent). Trailing the national average by 11 percent, Denver is the market with the smallest paychecks. Not at the bottom but still paying below the median are employers in Houston and Atlanta (10 percent lower and 9 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 26%



National Average
$61,000


Skills That Affect Sr. Marketing Specialist Salaries

Email Marketing
up arrow 16%

Strategic Marketing
up arrow 2%

Powerpoint
up arrow 2%

Project Management
up arrow 2%

Marketing Management
up arrow 1%

Market Research
up arrow 1%

Microsoft Excel
up arrow 1%

National Average
$61,000

Microsoft Word
up arrow 2%

Marketing Communications
up arrow 3%

Social Media Marketing
up arrow 3%

Web Marketing
up arrow 4%

Microsoft Office
up arrow 4%



Graphic Design
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 141 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

1-4 years
22%
5-9 years
45%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 87%
vision benefits Vision: 72% employee benefits None: 7%