Sr. Marketing Specialist Salary

Median pay for Senior Marketing Specialists in the United States is around $60K per year. With some bonuses approaching $10K and certain profit sharing proceeds approaching $9K, overall incomes of Senior Marketing Specialists spread between $45K and $84K depending on individual performance. Geographic location and tenure each impact pay for this group, with the former having the largest influence. Most workers in this position report high levels of job satisfaction. Almost all enjoy medical and dental coverage in this occupation, and a fair number get vision benefits. Most Senior Marketing Specialists survey respondents are women (76 percent). Respondents to the PayScale salary survey provided the data for this report.

$45,776 - $80,664

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$15.83 - $33.94

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$45,776 - $80,664  
   
Bonus
$392.54 - $9,998  
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,472 - $83,879  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 560
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20$40$60
Hourly Rate
$15.83 - $33.94  
   
Overtime
$23.34 - $59.60  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$392.54 - $9,998  
   
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,472 - $83,879  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 33
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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist


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Senior Marketing Specialists may progress into high-paying roles like Marketing Director, where median compensation is $79K annually. It is not uncommon for a Senior Marketing Specialist to continue on to become a Marketing Manager or a Marketing Communications Manager.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist


Senior Marketing Specialists report using a deep pool of skills on the job. Most notably, facility with Product Marketing and Project Management are correlated to pay that is significantly above average, leading to increases of 27 percent and 6 percent, respectively. Skills that seem to negatively impact pay include Marketing Administration, Advertising, and Email Marketing. Most people who know Marketing Communications also know Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience does not seem to be a strong driver of pay increase in this role. Relatively untried employees who have less than five years' experience have a median salary of $57K. Those who have been around for five to 10 years can expect to take home more — $62K on average. On average, Senior Marketing Specialists make $64K following one to two decades on the job. Veterans who have worked for more than two decades do tend to make the most in the end; the median pay for this group is $75K.

Pay Difference by Location


Minneapolis offers some of the highest pay in the country for Senior Marketing Specialists, 33 percent above the national average. Senior Marketing Specialists will also find cushy salaries in Los Angeles (+23 percent), Washington (+19 percent), New York (+19 percent), and San Francisco (+16 percent). Denver is the lowest-paying area, 11 percent south of the national average. Employers in Houston and Atlanta also lean toward paying below-median salaries (9 percent lower and 8 percent lower, respectively).

Related Job Salaries

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Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 23%



National Average
$61,000


Skills That Affect Sr. Marketing Specialist Salaries

Product Marketing
up arrow 27%

Project Management
up arrow 6%

Strategic Marketing
up arrow 2%

Powerpoint
up arrow 2%

Marketing Management
up arrow 1%

Market Research
up arrow 1%

Microsoft Excel
up arrow 1%

National Average
$61,000

Social Media Marketing
up arrow 2%

Marketing Communications
up arrow 3%

Web Marketing
up arrow 3%

Microsoft Office
up arrow 3%

Microsoft Word
up arrow 3%

Email Marketing
up arrow 4%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 123 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

1-4 years
24%
5-9 years
44%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 88%
vision benefits Vision: 73% employee benefits None: 7%
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