Sr. Marketing Specialist Average Salary

Job Satisfaction

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Highly satisfied
Rated 4 out of 5 based on 69 Sr. Marketing Specialist votes.
national salary data
National Employer Data
National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$45,095 - $82,425  
$242.40 - $9,139  
Profit Sharing
$202.73 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$45,580 - $85,793  
Country: United States | Currency: USD | Updated: 15 Feb 2017 | Individuals Reporting: 344

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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

Marketing a product or service requires a number of related tasks. For example, senior marketing specialists must review past successes and failures in marketing their companies’ goods and services and use this knowledge to guide future campaigns. They also work with other marketing specialists to formulate current marketing campaigns. In developing these marketing campaigns, they come up with materials and methods in consultation with colleagues; then, they work with the advertising department to get these ads produced. Senior marketing specialists also usually help mentor their more junior colleagues, guiding them through the process of a marketing campaign.

Two of the most important characteristics that senior marketing specialists must possess are creativity and organizational skills. They need to be able to formulate a wide variety of effective marketing ideas and keep track of a number of projects. Because marketing involves communicating ideas to potential customers, senior marketing specialists must also have excellent written and verbal communication skills. Computer skills are necessary, especially with Adobe Photoshop and other desktop publishing platforms.

Senior marketing specialists typically work full time in an office environment, though project needs may dictate overtime work with varying degrees of frequency. Senior marketing specialists usually enter the field after receiving a bachelor’s degree in marketing, communications, public relations, or advertising. Most gain several years’ experience before moving to a senior role. Some companies may require employees to hold an master's of business administration (MBA) before becoming a senior marketing specialist.
Sr. Marketing Specialist Tasks
  • Recommend and coordinate marketing activities and policies to promote products and services.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Perform market research studies and analyze their findings.

Key Stats


82 %
18 %
$45,848 - $73,426
$40,815 - $72,909

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 57 votes.
1-4 years
5-9 years
10-19 years
20 years or more

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