Sr. Marketing Specialist Salary (United States)

Sr. Marketing Specialists in the United States can expect to earn an average of $60,276 annually. The pay spectrum stretches from $45,068 to $85,111 per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Almost all workers receive medical and dental insurance and most get vision insurance. Men are solidly outnumbered in the field, with women representing 76 percent of workers. Work is enjoyable for Sr. Marketing Specialists, who typically claim high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.
Sr. Marketing Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$45,702 - $81,943
(Median)
46K
59K
71K
82K
MEDIAN: $59,256
10%
50%
75%
90%
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Sr. Marketing Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$15.53 - $30.66
(Median)
16
21
27
31
MEDIAN: $21.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$45,702 - $81,943  
   
Bonus
$396.41 - $9,952  
Profit Sharing
$51.52 - $9,599  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,068 - $85,111  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 505
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$15.53 - $30.66  
   
Overtime
$22.47 - $41.64  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$396.41 - $9,952  
   
Profit Sharing
$51.52 - $9,599  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,068 - $85,111  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 33
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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.
Read More...
Sr. Marketing Specialist Tasks
  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist

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As Sr. Marketing Specialists make advancements in their career path, salaries may climb quite a bit. Those in less important roles may make $18,523 less annually than those in higher-end positions, such as Marketing Director. Becoming a Marketing Manager or a Marketing Communications Manager is often the next step for a Sr. Marketing Specialist.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist

Sr. Marketing Specialists seem to exploit a large range of skills on the job. Most notably, facility with Product Marketing and Project Management are correlated to pay that is significantly above average, leading to increases of 36 percent and 4 percent, respectively. Skills that seem to negatively impact pay include Graphic Design, Social Media Marketing, and Advertising. Most people experienced in Marketing Communications also know Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Sr. Marketing Specialists, experience and pay seem to be weakly connected; experience does not necessarily lead to more money. Compensation grows after five to 10 years from $56K to $61K. Salary comes to $65K after 10 to 20 years. After 20 years of work in the field, Sr. Marketing Specialists typically earn $77K and go on to enjoy (slight) increases in earnings. Most employees in this workforce have between one and nine years of experience; more than half of those surveyed fall within this distribution.

Pay Difference By Location

San Francisco
up arrow 20%
New York
up arrow 18%
Washington
up arrow 17%
Dallas
up arrow 15%
Boston
up arrow 11%
Chicago
up arrow 9%
National Average
$60,000
Pittsburgh
up arrow 2%
San Diego
up arrow 3%
Atlanta
up arrow 5%
Houston
up arrow 8%
Denver
up arrow 9%
Larger circles over a city indicate a job is popular in that location.
San Francisco offers some of the highest pay in the country for Sr. Marketing Specialists, 20 percent above the national average. Also paying near the top of the field are New York, Washington, Dallas, and Boston, where Sr. Marketing Specialists annually earn 18 percent, 17 percent, 15 percent, and 11 percent more than the national average. Denver is home to the smallest salaries in the field, lagging the national average by 9 percent. Employers also pay below the national average in Houston (-8 percent) and Atlanta (-5 percent).

Related Job Salaries

Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 25%
National Average
$60,000

Skills That Affect Sr. Marketing Specialist Salaries

Product Marketing
up arrow 36%
Project Management
up arrow 4%
Strategic Marketing
up arrow 3%
Marketing Management
up arrow 3%
Microsoft Excel
up arrow 3%
Powerpoint
up arrow 1%
Market Research
0%
National Average
$60,000
Marketing Communications
up arrow 3%
Microsoft Word
up arrow 3%
Web Marketing
up arrow 4%
Microsoft Office
up arrow 4%
Advertising
up arrow 6%
Social Media Marketing
up arrow 14%
Graphic Design
up arrow 15%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 154 votes.

Gender

Female
76%
female alumni
 
Male
24%
male alumni

Years of Experience

1-4 years
24%
5-9 years
42%
10-19 years
27%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 87%
vision benefits Vision: 72% employee benefits None: 7%
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