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Sr. Marketing Specialist Salary

For Senior Marketing Specialists, yearly average wages total $60K annually. Earnings generally vary between $45K and $84K per year. In the world of Senior Marketing Specialists, overall income ranges from $45K near the bottom to $84K at the top; this can include more than $10K from bonuses and more than $9K from profit sharing in exceptional cases. Geography is the biggest factor affecting pay for this group, followed by experience level. Female Senior Marketing Specialists make up most of the survey respondents at 78 percent. For the most part, Senior Marketing Specialists enjoy their work and report high levels of job satisfaction. Medical and dental coverage is claimed by nearly all, and a strong majority earn vision coverage. This report is based on responses to the PayScale salary survey.

$45,778 - $80,415
(Median)
$46K
$60K
$80K
MEDIAN: $60,146
10%
50%
90%

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$15.78 - $30.67
(Median)
$16
$22
$31
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$45,778 - $80,415  
   
Bonus
$401.78 - $10,029  
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,481 - $83,733  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 534
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20$40$60
Hourly Rate
$15.78 - $30.67  
   
Overtime
$23.34 - $59.60  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$401.78 - $10,029  
   
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,481 - $83,733  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 31
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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist


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Senior Marketing Specialists may progress into high-paying roles like Marketing Director, where median compensation is $79K annually. A Senior Marketing Specialist may also move into a role as a Marketing Manager or a Marketing Communications Manager.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist


Senior Marketing Specialists report using a large range of skills on the job. Most notably, skills in Project Management, Powerpoint, Email Marketing, and Strategic Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Marketing Administration, and Advertising. Most people who know Marketing Communications also know Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Senior Marketing Specialists do not generally earn higher incomes from more experience in the field. Those who have worked for fewer than five years take home a median salary of $57K, and workers with five to 10 years of experience earn a higher $62K on average. After working for 10 to 20 years, Senior Marketing Specialists make a median salary of $64K. Ultimately, more time spent in the workforce does seem to translate to bigger paychecks; seasoned veterans with more than 20 years of experience report a median income of $77K.

Pay Difference by Location


For Senior Marketing Specialists, working in the bustling city of Minneapolis has its advantages, including an above-average pay rate. Senior Marketing Specialists can also look forward to large paychecks in cities like Los Angeles (+24 percent), New York (+18 percent), Washington (+15 percent), and Dallas (+13 percent). Denver is the lowest-paying area, 11 percent south of the national average. Houston and Atlanta are a couple other places where companies are known to pay below the median — salaries are 10 percent lower and 9 percent lower, respectively.

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Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 26%



National Average
$61,000


Skills That Affect Sr. Marketing Specialist Salaries

Project Management
up arrow 6%

Powerpoint
up arrow 3%

Strategic Marketing
up arrow 2%

Email Marketing
up arrow 2%

Marketing Management
up arrow 1%

Market Research
up arrow 1%

Microsoft Excel
up arrow 1%

National Average
$61,000

Social Media Marketing
up arrow 2%

Marketing Communications
up arrow 3%

Web Marketing
up arrow 3%

Microsoft Word
up arrow 3%

Microsoft Office
up arrow 4%



Graphic Design
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 133 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

1-4 years
22%
5-9 years
46%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 87%
vision benefits Vision: 72% employee benefits None: 7%
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