Sr. Marketing Specialist Salary

Pay for Senior Marketing Specialists in the United States sits in the ballpark of $60K annually. Pay generally varies between $45K and $84K per year. Total cash compensation for Senior Marketing Specialists runs from $45K to $84K depending on bonuses that can occasionally exceed $10K and profit sharing that can reach almost $9K. Residence is the biggest factor affecting pay for this group, followed by years of experience. Men are in the minority of survey respondents, with female Senior Marketing Specialists making up 77 percent. Most Senior Marketing Specialists report high levels of job satisfaction. Nearly all claim medical and dental insurance and a strong majority get vision coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.

$45,582 - $80,484
(Median)
$46K
$60K
$80K
MEDIAN: $60,063
10%
50%
90%

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$15.80 - $34.25
(Median)
$16
$23
$34
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$45,582 - $80,484  
   
Bonus
$400.89 - $10,035  
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,376 - $83,911  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 544
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20$40$60
Hourly Rate
$15.80 - $34.25  
   
Overtime
$23.34 - $59.60  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$400.89 - $10,035  
   
Profit Sharing
$489.36 - $9,192  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,376 - $83,911  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 32
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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

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Sr. Marketing Specialist Tasks

  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist


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As Senior Marketing Specialists transition into upper-level roles such as Marketing Director, they may see a strong upturn in salary. Marketing Directors earn $79K on average per year. A Senior Marketing Specialist often moves on to become a Marketing Manager or a Marketing Communications Manager.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Product Marketing and Project Management are correlated to pay that is significantly above average, leading to increases of 24 percent and 12 percent, respectively. Skills that seem to negatively impact pay include Marketing Administration, Email Marketing, and Advertising. For most people, competency in Marketing Communications indicates knowledge of Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Senior Marketing Specialists, extensive experience does not lead to significantly more money. The median compensation for relatively untried workers is $57K; in the five-to-10 year group, it's higher at around $62K. Senior Marketing Specialists who work for 10 to 20 years in their occupation tend to earn about $64K. Ultimately, more time spent in the workforce does seem to translate to bigger paychecks; seasoned veterans with more than 20 years of experience report a median income of $75K.

Pay Difference by Location


With a pay rate for Senior Marketing Specialists that is 28 percent greater than the national average, Minneapolis offers a comfortable salary for those in this profession. Senior Marketing Specialists can also look forward to large paychecks in cities like Los Angeles (+23 percent), New York (+19 percent), San Francisco (+16 percent), and Washington (+13 percent). Denver is the lowest-paying area, 11 percent south of the national average. Below-median salaries also turn up in Houston and Atlanta (9 percent lower).

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Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 22%



National Average
$61,000


Skills That Affect Sr. Marketing Specialist Salaries

Product Marketing
up arrow 24%

Project Management
up arrow 12%

Strategic Marketing
up arrow 2%

Market Research
up arrow 2%

Powerpoint
up arrow 2%

Marketing Management
up arrow 1%

Microsoft Excel
up arrow 1%

National Average
$61,000

Marketing Communications
up arrow 3%

Microsoft Word
up arrow 3%

Social Media Marketing
up arrow 3%

Web Marketing
up arrow 4%

Microsoft Office
up arrow 4%


Email Marketing
up arrow 6%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 128 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

1-4 years
23%
5-9 years
45%
10-19 years
25%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 87%
vision benefits Vision: 73% employee benefits None: 7%
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