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Sr. Marketing Specialist Salary (United States)

Pay for Senior Marketing Specialists in the United States sits in the ballpark of $59K annually. Compensation ranges between $45K and $85K per year. Cash earnings of Senior Marketing Specialists can occasionally include $10K each in bonuses and profit sharing proceeds; this strong performance component causes pay grades to stretch from approximately $45K to almost $85K. Career length is the biggest factor affecting pay for this group, followed by geography. Nearly all claim medical and dental insurance and most get vision coverage. Men working as Senior Marketing Specialists are solidly outnumbered, with women representing 76 percent of workers. Job satisfaction is high and work is enjoyable for most Senior Marketing Specialists. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
Sr. Marketing Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$45,702 - $81,943
(Median)
46K
59K
71K
82K
MEDIAN: $59,256
10%
50%
75%
90%
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Sr. Marketing Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$15.53 - $30.66
(Median)
16
21
27
31
MEDIAN: $21.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$45,702 - $81,943  
   
Bonus
$396.41 - $9,952  
Profit Sharing
$51.52 - $9,599  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,068 - $85,111  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 505
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$15.53 - $30.66  
   
Overtime
$22.47 - $41.64  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$396.41 - $9,952  
   
Profit Sharing
$51.52 - $9,599  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,068 - $85,111  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 33
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Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.
Read More...
Sr. Marketing Specialist Tasks
  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist

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Senior Marketing Specialists may go on to top-notch roles like Marketing Director, where median pay is $79K annually. It is not unusual for a Senior Marketing Specialist to become a Marketing Manager or a Marketing Communications Manager.

Sr. Marketing Specialist Job Listings

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Popular Skills for Sr. Marketing Specialist

Survey results imply that Senior Marketing Specialists deploy a deep pool of skills on the job. Most notably, facility with Product Marketing and Project Management are correlated to pay that is significantly above average, leading to increases of 36 percent and 4 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Social Media Marketing, and Advertising. Those educated in Marketing Communications tend to be well versed in Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Senior Marketing Specialists, more experience in the field does not usually mean bigger paychecks. The average inexperienced worker earns $56K, and someone who has worked for five to 10 years can expect a bigger median salary of $61K. Senior Marketing Specialists who work for 10 to 20 years in their occupation tend to earn about $65K. After two decades in the workforce, the average Senior Marketing Specialist generally earns more than ever; median pay for this group is estimated at $76K. Close to one-half of the workforce has between one and nine years of experience.

Pay Difference By Location

San Francisco
up arrow 20%
New York
up arrow 18%
Washington
up arrow 17%
Dallas
up arrow 15%
Boston
up arrow 11%
Chicago
up arrow 9%
National Average
$60,000
Pittsburgh
up arrow 2%
San Diego
up arrow 3%
Atlanta
up arrow 5%
Houston
up arrow 8%
Denver
up arrow 9%
Larger circles over a city indicate a job is popular in that location.
For Senior Marketing Specialists, San Francisco provides a pay rate that is 20 percent greater than the national average. New York, Washington, Dallas, and Boston are a few other cities that offer generous salaries, with Senior Marketing Specialists earning around 18 percent, 17 percent, 15 percent, and 11 percent more than average. With compensation 9 percent below the national average, Denver is not known for hefty paychecks and actually represents the lowest-paying market. Employers in Houston and Atlanta also lean toward paying below-median salaries (8 percent lower and 5 percent lower, respectively).

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Experience Affects Sr. Marketing Specialist Salaries

Late-Career
up arrow 25%
National Average
$60,000

Skills That Affect Sr. Marketing Specialist Salaries

Product Marketing
up arrow 36%
Project Management
up arrow 4%
Strategic Marketing
up arrow 3%
Marketing Management
up arrow 3%
Microsoft Excel
up arrow 3%
Powerpoint
up arrow 1%
Market Research
0%
National Average
$60,000
Marketing Communications
up arrow 3%
Microsoft Word
up arrow 3%
Web Marketing
up arrow 4%
Microsoft Office
up arrow 4%
Advertising
up arrow 6%
Social Media Marketing
up arrow 14%
Graphic Design
up arrow 15%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 154 votes.

Gender

Female
76%
female alumni
 
Male
24%
male alumni

Years of Experience

1-4 years
24%
5-9 years
42%
10-19 years
27%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 87%
vision benefits Vision: 72% employee benefits None: 7%