The average Senior Marketing Specialist in the United States can expect to rake in roughly $61K per year. Total cash compensation to Senior Marketing Specialists varies from $46K to $84K; higher pay grades include potential for bonuses and profit sharing as high as $9K each. Geographic location and tenure each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to almost all, and a large number earn dental coverage. The vast majority of Senior Marketing Specialists (81 percent) who responded to the survey are women. Most people in this profession are content with their work, and moderate levels of job satisfaction are reported. The data for this synopsis comes from respondents who took the PayScale salary survey.

$45,110 - $81,233
(Median)
$45K
$61K
$81K
MEDIAN: $61,282
10%
50%
90%

Add this chart to your site: 640px    300px

$20.48 - $39.26
(Median)
$20
$24
$39
MEDIAN: $24.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$45,110 - $81,233  
   
Bonus
$257.60 - $9,015  
Profit Sharing
$550 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,560 - $84,204  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 414
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20$40$60
Hourly Rate
$20.48 - $39.26  
   
Overtime
$37.40  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$257.60 - $9,015  
   
Profit Sharing
$550 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,560 - $84,204  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 28
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Job Description for Sr. Marketing Specialist

The role of senior marketing specialists is similar to that of more junior specialists, though it often carries additional supervisory or managerial duties. In terms of marketing work, senior marketing specialists provide a number of services to their employers. First and foremost, senior marketing specialists are responsible for guiding marketing strategies for products or services offered by their company.

Read More...

Sr. Marketing Specialist Tasks

  • Perform market research studies and analyze their findings.
  • Assist in developing pricing strategies, advertising goals and sales proposals.
  • Recommend and coordinate marketing activities and policies to promote products and services.

Common Career Paths for Sr. Marketing Specialist


Add this chart to your site:   640px 640px    300px 300px


There are some Senior Marketing Specialists — though it's uncommon — that transition into Senior Marketing Managers, where earnings are an average $102K annually. Moving from a Senior Marketing Specialist to Marketing Manager or Marketing Communications Manager is a more common career path, however.

Sr. Marketing Specialist Job Listings

Search for more jobs:

Popular Skills for Sr. Marketing Specialist


Survey results imply that Senior Marketing Specialists deploy a deep pool of skills on the job. Most notably, skills in Powerpoint, Product Marketing, Market Research, and Project Management are correlated to pay that is above average, with boosts in pay of 5 percent. At the other end of the pay range are skills like Advertising and Email Marketing. Those familiar with Marketing Communications also tend to know Marketing Management.

Pay by Experience Level for Sr. Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for the relatively untried average out to around $58K, but survey participants with five to 10 years of experience earn a significantly higher median of $64K. For Senior Marketing Specialists, 10 to 20 years of experience on the job amounts to an average salary of $66K. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $64K.

Pay Difference by Location

National Average: $61,689

Larger city markers indicate a job is popular in that location.

With a pay rate for Senior Marketing Specialists that is 25 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Senior Marketing Specialists will also find cushy salaries in New York (+24 percent), Minneapolis (+23 percent), Los Angeles (+18 percent), and Philadelphia (+11 percent). The smallest paychecks in the market, 20 percent south of the national average, can be found in Pittsburgh. Employers pay around 16 percent less in Portland and 15 percent less in Atlanta, below-median salaries for those in this field.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Experience Affects Sr. Marketing Specialist Salaries




National Average
$62,000


Skills That Affect Sr. Marketing Specialist Salaries




Project Management
up arrow 4%

Web Marketing
up arrow 3%

Strategic Marketing
up arrow 2%

Marketing Management
0%

Microsoft Excel
0%

Microsoft Office
0%

National Average
$62,000

Marketing Communications
up arrow 1%

Social Media Marketing
up arrow 2%

Online Marketing
up arrow 2%

Marketing Administration
up arrow 2%

Email Marketing
up arrow 3%

Advertising
up arrow 3%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 71 votes.

Gender

Female
81 %
Male
19 %

Years of Experience

1-4 years
32%
5-9 years
42%
10-19 years
19%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 82%
medical benefits
Vision: 68%
dental benefits
None: 8%
ADVERTISEMENT