Sr. Program Manager, Marketing Salary
A Sr. Program Manager, Marketing earns an average salary of $99,605 per year.
|Salary||$73,631 - $131,368|
|Bonus||$4,880 - $20,608|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$74,499 - $143,627|
Job Description for Sr. Program Manager, Marketing
Senior program managers for marketing are responsible for effectively managing marketing programs and initiatives for their organization. They are in charge of leading a group of marketing specialists to reach all company objectives in a timely manner, measuring the performance of current programs and making recommendations for future improvements. In addition to interacting with staff in their department, these managers must develop strong client relationships. Senior program managers for marketing perform business analysis and work with other managers, sharing important information about existing marketing programs. They use a personal computer as one of their main tools to communicate, solve problems, and execute marketing programs. Senior program managers for marketing create marketing plans, as well as collect feedback following execution. They report their progress to the marketing supervisor or director in their organization.Read More...
A bachelor's degree in marketing or a similar field is required for this position. Experience in a managerial capacity - as well as marketing experience - is needed as well. Industry and leadership certifications may be preferred. Senior program managers for marketing must be organized individuals that pay strong attention to detail to minimize marketing problems. They should be proficient with the use of basic office software to create proposals, create presentations, and calculate expenses, budgets, and profitability. These managers should be able to \work well by themselves with minimal supervision, but can also perform excellent in a team setting with other managers in their department.
Sr. Program Manager, Marketing Tasks
- Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals and other professionals.
- Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied.
- Manage all aspects of marketing the product including development, launch, advertising, and pricing.
Popular Skills for Sr. Program Manager, Marketing
Pay by Experience Level for Sr. Program Manager, Marketing
Pay by Experience for a Sr. Program Manager, Marketing has a positive trend. An entry-level Sr. Program Manager, Marketing with less than 5 years of experience can expect to earn an average total compensation of $90,000 based on 26 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Sr. Program Manager, Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $96,000 based on 37 salaries. An experienced Sr. Program Manager, Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $126,000 based on 38 salaries. A Sr. Program Manager, Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $121,000 based on 12 salaries.
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