Store operations managers are generally responsible for overseeing the day-to-day activities of stores which sell physical items to consumers, as well as tracking, maintaining, and improving the overall and specific aspects of the store’s performance to increase profitability and performance while meeting customers' needs and expectations.
Store operations managers are responsible for implementing the plans of general managers and ensuring proper stock levels, maintaining attractive and functional displays, motivating store staff, and ensuring that store procedures are implemented and followed to provide quality customer service while maintaining and increasing sales of products offered in the store. Many work for large national retailers, specialty boutiques, and similar retail outlets during regular business hours, though hours and shifts can vary depending on the employer and hours of operation. In larger chains, they typically work from a headquartered office and are responsible for the function of many stores in a given region, which they visit as needed.
Store operations managers must have strong leadership skills, be able to motivate and direct a variety of personalities, and communicate effectively with a variety of employees and customers. They should also be well-versed in their stores' products and services and may occasionally demonstrate proper performance to employees or directly serve customers. They also meet regularly with suppliers and distributors and provide performance reports to higher-ups within the organization.
Most store operations managers have a demonstrated history of working in retail settings and prior retail management experience, which allows them to have familiarity with the processes involved and gain developed skills in analyzing and fulfilling customers' needs. An associate’s degree in retail management or business administration may be a minimum requirement for this position, and those aspiring to work for larger business chains may need a bachelor's degree and prior experience in the field.
Store Operations Manager Tasks
Supervise all store personnel, ensuring high quality customer service.
Track, analyze, and report on store budget, inventory, and promotions.
Conduct trainings and enforce safety and loss prevention measures.
Oversee appearance, organization, and cleanliness of facility.