A store team leader holds a middle-management or supervisory position in a retail facility. The team leader serves as a go-between for management and hourly employees, and they generally report either to a department manager (generally in larger stores) or the store general manager. The team leader is expected to help communicate sales goals and marketing campaign specifics to the retail team at the store and ensure that the employees carry out those requirements. Additionally, the team leader normally work alongside the store team to also assist customers and ensure the retail environment is clean and orderly. In this capacity, the team leader must lead by example. The team leader also works with employees on low-level disciplinary actions and is expected to refer more serious matters to upper-level management as soon as possible.