Strategic Planning Manager, Marketing Salary
Pay for Strategic Planning Managers of Marketing in the United States sits in the ballpark of $79K annually. Nearly all report receiving medical coverage from their employers and a strong majority collect dental insurance. This field is filled with high levels of job satisfaction; most Strategic Planning Managers of Marketing are happy with their jobs. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
|Salary||$53,645 - $126,948|
|Bonus||$1,186 - $49,316|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$53,645 - $141,166|
Job Description for Strategic Planning Manager, Marketing
Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.Read More...
Ongoing responsibilities include the identification of new sustainable and profitable growth opportunities, presentations to senior management, achieving the revenue goals set by the division, retaining and developing customer relations and coordinating presentations across departments. Professionals working as strategic planning managers should be reachable via mobile phones and be present in the office on a 9 to 5 schedule. Daily computer and smartphone usage is required. Some travel may be required depending on the company.
Skills that are highly desired for strategic planning managers are the ability to manage multiple projects simultaneously, attention to detail, proficiency in Microsoft Office, hands-on implementation experience, and more. Since this position reports to the director of marketing and involves customer interaction, good presentation skills and a professional image are required. Additional qualifications can include PMI certification, consulting experience, MBA, CFA, DCF modeling, NPV and IRR analysis.
Strategic Planning Manager, Marketing Tasks
- Achieve revenue goals.
- Spearhead development of marketing.
- Provide and coordinate presentations.
- Drive strategic development.
- Develop and retain clientele.
Strategic Planning Manager, Marketing Job Listings
Popular Skills for Strategic Planning Manager, Marketing
Survey results imply that Strategic Planning Managers of Marketing put a diverse skill set to use. Most notably, facility with Windows Operating System General Use, Microsoft Office, and Powerpoint are correlated to pay that is significantly above average, leading to increases of 33 percent, 22 percent, and 19 percent, respectively. At the other end of the pay range are skills like Marketing Management. For most people, competency in Marketing Management indicates knowledge of Strategic Planning.
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