An average Strategic Planning Manager of Marketing in the United States can expect to take home roughly $82K annually. Men make up a slight majority of Strategic Planning Managers of Marketing (56 percent) who responded to the survey. Nearly all enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a fair number. For the most part, Strategic Planning Managers of Marketing enjoy their work and report high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.

$50,000 - $127,451
$50K
$82K
$130K
MEDIAN: $82,096
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$50,000 - $127,451  
   
Bonus
$2,909 - $19,908  
Profit Sharing
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,000 - $138,940  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 34

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United States (change)

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Job Description for Strategic Planning Manager, Marketing

Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.

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Strategic Planning Manager, Marketing Tasks

  • Achieve revenue goals.
  • Spearhead development of marketing.
  • Provide and coordinate presentations.
  • Drive strategic development.
  • Develop and retain clientele.

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Popular Skills for Strategic Planning Manager, Marketing


Survey results suggest that Strategic Planning Managers of Marketing use a fairly large toolkit of professional skills. Most notably, facility with Windows Operating System General Use, Microsoft Office, and Powerpoint are correlated to pay that is significantly above average, leading to increases of 27 percent, 16 percent, and 14 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Marketing Management, Strategic Planning, and Microsoft Excel. Most people skilled in Marketing Management are similarly competent in Strategic Planning.

Related Job Salaries

Key Stats for Strategic Planning Manager, Marketing

Gender

Female
44 %
Male
56 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 4 votes.
032
1-4 years
26%
5-9 years
32%
10-19 years
29%
20 years or more
12%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Strategic Planning Manager, Marketing Salaries


Mid-Career
up arrow 6%

National Average
$85,000


Skills That Affect Strategic Planning Manager, Marketing Salaries

Windows Operating System General Use
up arrow 27%

Microsoft Office
up arrow 16%

Powerpoint
up arrow 14%

Microsoft Word
up arrow 9%

Strategic Marketing
up arrow 6%

National Average
$85,000

Microsoft Excel
up arrow 4%

Strategic Planning
up arrow 8%

Marketing Management
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 4 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

1-4 years
26%
5-9 years
32%
10-19 years
29%
20 years or more
12%

Common Health Benefits

medical benefits
Medical: 96%
dental benefits
Dental: 74%
vision benefits
Vision: 78%
dental benefits
None: 4%
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