Strategic Planning Manager, Marketing Salary
An average Strategic Planning Manager of Marketing in the United States can expect to take home roughly $82K annually. Men make up a slight majority of Strategic Planning Managers of Marketing (56 percent) who responded to the survey. Nearly all enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a fair number. For the most part, Strategic Planning Managers of Marketing enjoy their work and report high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.
|Salary||$50,000 - $127,451|
|Bonus||$2,909 - $19,908|
|Total Pay (||$50,000 - $138,940|
Job Description for Strategic Planning Manager, Marketing
Most of the time a strategic marketing planning manager works on ensuring that the business development practice(s) of the company are aligned with its strategic efforts. Strategic planning managers' daily work includes market analysis, market growth management and corporate sales management. This position requires problem solving abilities, highly developed people skills and cross-functional leadership abilities. Strategic planning managers should possess over five years of experience, a bachelor's degree (preferably in engineering, finance or business) and strong knowledge of the industry. Strategic planning managers provide strategic input to senior management to aid in their decision making. Additionally, quantitative analysis and synthesis are required on a daily basis to help facilitate interdepartmental communication. Preparation of business plans, reports, presentations and maintenance of performance measures is also expected.Read More...
Ongoing responsibilities include the identification of new sustainable and profitable growth opportunities, presentations to senior management, achieving the revenue goals set by the division, retaining and developing customer relations and coordinating presentations across departments. Professionals working as strategic planning managers should be reachable via mobile phones and be present in the office on a 9 to 5 schedule. Daily computer and smartphone usage is required. Some travel may be required depending on the company.
Skills that are highly desired for strategic planning managers are the ability to manage multiple projects simultaneously, attention to detail, proficiency in Microsoft Office, hands-on implementation experience, and more. Since this position reports to the director of marketing and involves customer interaction, good presentation skills and a professional image are required. Additional qualifications can include PMI certification, consulting experience, MBA, CFA, DCF modeling, NPV and IRR analysis.
Strategic Planning Manager, Marketing Tasks
- Achieve revenue goals.
- Spearhead development of marketing.
- Provide and coordinate presentations.
- Drive strategic development.
- Develop and retain clientele.
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Popular Skills for Strategic Planning Manager, Marketing
Survey results suggest that Strategic Planning Managers of Marketing use a fairly large toolkit of professional skills. Most notably, facility with Windows Operating System General Use, Microsoft Office, and Powerpoint are correlated to pay that is significantly above average, leading to increases of 27 percent, 16 percent, and 14 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Marketing Management, Strategic Planning, and Microsoft Excel. Most people skilled in Marketing Management are similarly competent in Strategic Planning.
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Key Stats for Strategic Planning Manager, Marketing
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