Survey researchers are responsible for developing and conducting surveys and analyzing the results. They may develop surveys on a range of topics depending on clients' needs, such as politics, economics, health, and marketing.
Political surveys are often administered for approval ratings of politicians or to determine the more popular candidate in a race. Economic and health surveys are often paid for by government agencies to help make policy decisions, and marketing surveys are typically bought by companies to help promote products, identify what consumers like about products, or help develop new products. Survey researchers may be employed by these organizations or private research firms, and after the client specifies the topic and necessary data, the researcher begins developing the questionnaire. They use specific language and techniques within the survey to ensure that clients receive accurate results, and surveys may be administered through different channels, including face-to-face interviews, focus groups, phone, mail, or the internet.
Survey researchers are responsible for solving any problems in a survey or sample, and after collecting data they must analyze, summarize, and present the results and evaluate the surveys to improve future studies. They may also have other duties, including traveling to meet with clients or supervising telephone interviewers in call centers. A bachelor's degree is generally required for this position, while some employers require a master's degree.
Survey Researcher Tasks
Collaborates with other researchers in the planning, implementation, and evaluation of surveys.
Monitors and evaluates survey progress and performance, using sample disposition reports and response rate calculations.
Determine and specify details of survey projects, including sources of information, procedures to be used, and the design of survey instruments and materials.
Conducts surveys and collect data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, literature reviews, and file reviews.