Traffic managers, broadcasting are responsible for managing traffic for broadcasting operations. They are in charge of handling day to day broadcasting traffic tasks and delegating responsibilities to broadcasting specialists. Some of their main duties include interacting with on-air hosts to solve issues that require immediate attention.
In addition, they help solve technical issues by operating tools and professional equipment. These individuals attend training sessions to get up to date in technology matters. They possess strong leadership skills to solve traffic problems and to motivate staff to reach all project goals in a timely manner. They have strong interpersonal abilities to form business relationships and solve workplace conflicts. They also participate and interact with live control rooms, in order to provide support in different environments. They are familiar with broadcasting privacy guidelines and follow strict schedules. These managers work well in a team effort to coordinate activities and fulfill projects under strict deadlines. Among their primary responsibilities include managing broadcasting quality and reviewing content before it airs.
Traffic managers, broadcasting work in an office environment, and they are experts with broadcasting equipment, computer systems, traffic exceptions, and handling spikes. A bachelor's degree in broadcasting, communications, or a similar field is required for this job. In addition, previous years of work experience in a broadcasting or managerial capacity can be helpful. Broadcasting or leadership certifications are a plus.
Traffic Manager, Broadcasting Tasks
Provide stations and networks with schedules and instructions for running advertisements.
Handle transaction paperwork and maintain transaction records.
Estimate costs for shipping and running advertisements, and reconcile billing with the station or network.
Oversee the ordering and shipping of materials for broadcasting, and ensure deliveries are made on time.