Travel counselors work directly with customers to arrange travel and handle issues as efficiently and quickly as possible; challenges can range from specific booking needs to dealing with changes in plans. Travel counselors must have excellent customer service skills, building trust and loyalty with clients to ensure repeat business. Additionally, these professionals typically must sell specific products (identified by their employer) to maximize revenue. Additional duties performed by travel counselors may include making recommendations to improve their organization's offerings, giving feedback about policies and protocols, and responding to calls, in-person visits, and emails as needed.
Travel counselors often work in a small team with other employees in similar roles, as well as with a direct supervisor. They generally work during regular business hours in an office setting, but alternative and/or additional hours may be required depending on the employer. There are minimal hazards and physical requirements in this position. Travel counselors typically work in travel agencies, but there are occasional openings at large companies that handle travel plans in-house.
Qualifications required for travel counselor jobs vary depending on the position and organization. Most lower-level roles require a high school diploma or equivalent and minimal experience; higher-level jobs may require or prefer additional experience and education.
Travel Counselor Tasks
Offer the client detailed information about sightseeing, weather, and local customs and culture.
Consult clients to ascertain travel needs and expectations, then make appropriate recommendations.
Ensure all travel expenses remain within an established budget.
Make all necessary travel arrangements for the client, including researching locations and booking flights, accommodations, and car rental services.
Negotiate pricing on behalf of the client with hotels, airlines, travel companies, and other considerations.