Used car managers typically supervise the daily operations of a used car dealership and also interact with customers to sell cars. They are responsible for directing and overseeing all activities in the dealership, and strong sales skills are important in order to close sales and properly train employees. Marketing skills are also beneficial to create advertisements and oversee special events.
Used car managers may establish goals and commission schemes for sales personnel, and they also have recruiting and hiring duties and are tasked with keeping the sales team motivated. Performance reviews are carried out on a periodic basis, and occasional research of markets and customer analyses is also necessary to identify trends. They should always stay up-to-date with their competition to stay a step ahead, and also oversee the availability of inventory to ensure a good variety of colors and types of cars. Vehicle acquisition goals and rules may also be established, and these managers often have acquirement duties, including purchasing in a wholesale or individual manner.
Because this is a management position, many years in a prior sales position, especially in the automotive industry, are generally required, and strong leadership skills are also necessary.
Used Car Manager Tasks
Manage, train, and direct used car sales team, developing sales goals and marketing objectives.
Assist sales representatives with closing deals.
Compile and report performance and sales metrics.
Manage inventory and trade-ins, conducting appraisals.