Vice President (VP), Communications Salary
Job Description for Vice President (VP), Communications
A vice president (VP), communications is one of the highest level executives within a company. He or she usually has overall responsibility for all official communications and messages to and from the company. This executive will typically find departments like public relations, social media, and even traditional media teams under his or her umbrella of responsibility. The VP of communications may also exercise some control over advertising and branding issues within the company.Read More...
As a VP-level executive, this person will typically have directors or department managers who are direct reports. These managers will keep the VP in the loop on all relevant matters regarding messaging and media-based marketing the organization engages in. The VP may be called upon to approve things like media campaigns, social media marketing endeavors, and related message-based topics. The VP ensures that all official communications coming from the organization are consistent with and adhere to the company's branding and placement. He or she typically helps to design and approve message-related rules for employees in regard to the company.
Most persons at this executive level possess both extensive education and practical experience backgrounds. A VP in communications likely has a bachelor's degree, and perhaps even post-graduate studies in, communications and business disciplines. Additionally, many organizations will only consider promoting a person into this executive level if that person has demonstrated performance in media messaging and organization-wide communications protocols. Typically this person has an executive office and staff, as well as many direct reports to supervise. As such organization and outstanding communication skills are a must for this position, most vice presidents of communications work fairly long hours during the work week in this environment.
Vice President (VP), Communications Tasks
- Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
- Research and analyze target markets to develop strategic and tactical plans to grow the business.
- Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
- Develop and maintain relationships with media outlets.
- Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
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Popular Skills for Vice President (VP), Communications
VPs of Communications only report a few specific skills. Most notably, facility with Corporate Communications and Media / Public Relations are correlated to pay that is significantly above average, leading to increases of 25 percent and 8 percent, respectively. Skills that pay less than market rate include Marketing Communications. Those educated in Marketing Communications tend to be well versed in Corporate Communications.
Pay Difference by Location
For VPs of Communications, busy New York offers a higher-than-average pay rate, 28 percent above the national average. VPs of Communications will also find cushy salaries in Los Angeles (+8 percent) and Washington (+6 percent). VPs of Communications in Columbus take home the lowest salaries, earning a whopping 25 percent less than the national average.
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