Vice President (VP), Communications Salary
Job Description for Vice President (VP), Communications
A vice president (VP), communications is one of the highest level executives within a company. He or she usually has overall responsibility for all official communications and messages to and from the company. This executive will typically find departments like public relations, social media, and even traditional media teams under his or her umbrella of responsibility. The VP of communications may also exercise some control over advertising and branding issues within the company.Read More...
As a VP-level executive, this person will typically have directors or department managers who are direct reports. These managers will keep the VP in the loop on all relevant matters regarding messaging and media-based marketing the organization engages in. The VP may be called upon to approve things like media campaigns, social media marketing endeavors, and related message-based topics. The VP ensures that all official communications coming from the organization are consistent with and adhere to the company's branding and placement. He or she typically helps to design and approve message-related rules for employees in regard to the company.
Most persons at this executive level possess both extensive education and practical experience backgrounds. A VP in communications likely has a bachelor's degree, and perhaps even post-graduate studies in, communications and business disciplines. Additionally, many organizations will only consider promoting a person into this executive level if that person has demonstrated performance in media messaging and organization-wide communications protocols. Typically this person has an executive office and staff, as well as many direct reports to supervise. As such organization and outstanding communication skills are a must for this position, most vice presidents of communications work fairly long hours during the work week in this environment.
Vice President (VP), Communications Tasks
- Oversee communication press releases, scripts and editorials.
- Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
- Oversee staff operations, business planning and budget development.
- Plan, direct and set the strategic direction of marketing and communication program within an organization.
- Research and analyze target markets to develop strategic and tactical plans to grow the business.
Vice President (VP), Communications Job Listings
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Popular Skills for Vice President (VP), Communications
VPs of Communications usually report a few specific skills. Most notably, facility with Corporate Communications and Media / Public Relations are correlated to pay that is significantly above average, leading to increases of 30 percent and 9 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Marketing Communications. Most people familiar with Marketing Communications also know Corporate Communications.
Pay Difference by Location
For VPs of Communications, New York provides a pay rate that is 34 percent greater than the national average. VPs of Communications will also find cushy salaries in Los Angeles (+14 percent). The lowest-paying market is Columbus, which sits 21 percent below the national average, proving that location is a significant contributor to overall pay. Below-median salaries also turn up in Chicago and Washington (6 percent lower and 1 percent lower, respectively).