Vice President (VP), Marketing, Communications, & Development Salary

Six-figure salaries are the norm for VPs of Marketing, Communications, & Development in the United States, with median pay hovering around $101K per year. Career length is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for VPs of Marketing, Communications, & Development is high. Most report receiving medical coverage from their employers and the greater part collect dental insurance. Women account for the majority of VPs of Marketing, Communications, & Development who responded to the questionnaire — 66 percent to be exact. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$60,430 - $172,936

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
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$0$70K$140K$210K
Salary
$60,430 - $172,936  
   
Bonus
$1.30 - $48,867  
Profit Sharing
$4,800 - $30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$60,087 - $199,242  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 242
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Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.

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Vice President (VP), Marketing, Communications, & Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing, Communications, & Development


VPs of Marketing, Communications, & Development seem to require a number of specific skills. Fortunate workers who know Product Development can expect a significant pay bump, scoring salaries 30 percent above average. Those listing Fundraising as a skill should be prepared for drastically lower pay. Marketing Management and Marketing Communications also typically command lower compensation. For most people, competency in Marketing Communications indicates knowledge of Fundraising.

Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many VPs of Marketing, Communications, & Development, experience and pay levels seem to be correlated; more years in the business generally lead to more money. The median compensation for relatively untried workers is $71K; in the five-to-10 year group, it's higher at around $83K. Six-figure salaries surface after one to two decades on the job — experienced professionals in this group reap a six-figure median of $117K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $133K.

Vice President (VP), Marketing, Communications, & Development Reviews

What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

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Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries



National Average
$110,000

Mid-Career
up arrow 25%

Entry-Level
up arrow 35%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
up arrow 30%

Branding
up arrow 2%

National Average
$110,000

Strategic Marketing
up arrow 2%


Marketing Management
up arrow 24%

Fundraising
up arrow 25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 45 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

1-4 years
4%
5-9 years
13%
10-19 years
44%
20 years or more
39%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 66%
vision benefits Vision: 48% employee benefits None: 14%
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