Vice President (VP), Marketing, Communications, & Development Salary

The average VP of Marketing, Communications, & Development in the United States can expect to rake in roughly $113K per year. Geography and career length each impact pay for this group, with the former having the largest influence. Job satisfaction is reported as high by the vast majority of workers. A fair number report receiving medical coverage from their employers and a majority collect dental insurance. The data in this summary comes from the PayScale salary survey.

$60,820 - $195,922
$61K
$110K
$200K
MEDIAN: $112,920
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$60,820 - $195,922  
   
Bonus
$294.79 - $81,654  
Profit Sharing
$8,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$60,161 - $225,973  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 75

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Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.

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Vice President (VP), Marketing, Communications, & Development Tasks

  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.

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Popular Skills for Vice President (VP), Marketing, Communications, & Development


VPs of Marketing, Communications, & Development seem to require a number of specific skills. Most notably, skills in Product Development, Strategic Marketing, Branding, and Marketing Communications are correlated to pay that is above average. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Fundraising and Marketing Communications also typically command lower compensation. Most people skilled in Marketing Communications are similarly competent in Fundraising.

Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have fewer than five years of experience earn around $62K on average. People who have worked for five to 10 years can expect a higher median salary of $81K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $129K. VPs of Marketing, Communications, & Development with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $166K.

Pay Difference by Location

National Average: $120,097

Larger city markers indicate a job is popular in that location.

For VPs of Marketing, Communications, & Development, working in the bustling city of New York has its advantages, including an above-average pay rate. VPs of Marketing, Communications, & Development will also find cushy salaries in San Francisco (+3 percent) and Los Angeles (+2 percent). VPs of Marketing, Communications, & Development in Nashville report much lower salaries than the rest of the country — 26 percent below the national average — proving that residence is a major factor in overall pay.

Vice President (VP), Marketing, Communications, & Development Reviews

Q: What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

Related Job Salaries

Key Stats for Vice President (VP), Marketing, Communications, & Development

Gender

Female
59 %
Male
41 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 14 votes.
1-4 years
5%
5-9 years
12%
10-19 years
45%
20 years or more
38%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries

▲39%

▲7%

National Average
$120,000

▼32%

Entry-Level
▼49%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
▲19%


National Average
$120,000

▼1%


▼14%

Marketing Management
▼29%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 14 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

1-4 years
5%
5-9 years
12%
10-19 years
45%
20 years or more
38%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 67%
vision benefits
Vision: 55%
dental benefits
None: 17%
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