Vice President (VP), Marketing, Communications, & Development Salary

VPs of Marketing, Communications, & Development in the United States can expect to earn a very generous salary, with average salaries (in the ballpark of $103K) surpassing six figures annually. Overall cash earnings for VPs of Marketing, Communications, & Development vary widely between $60K and $209K; for a few high rollers, the final number can encompass upwards of $49K each from bonuses and profit sharing proceeds. Experience level is the biggest factor affecting pay for this group, followed by geography. VPs of Marketing, Communications, & Development survey participants are largely women, dominating at 64 percent. Most enjoy medical while a majority get dental coverage. Vision coverage is also available to close to one-half. Job satisfaction is high and work is enjoyable for most VPs of Marketing, Communications, & Development. The numbers in this rundown were provided by PayScale's salary survey participants.

$60,827 - $182,270
MEDIAN: $103,402

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$60,827 - $182,270  
$1.07 - $49,068  
Profit Sharing
$-0.50 - $49,316  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$60,487 - $208,861  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 248
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Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.


Vice President (VP), Marketing, Communications, & Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Communications Job Listings

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Popular Skills for

VPs of Marketing, Communications, & Development report using a diverse set of skills on the job. Most notably, facility with Product Development and Branding are correlated to pay that is significantly above average, leading to increases of 25 percent and 5 percent, respectively. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Fundraising and Marketing Communications also typically command lower compensation. Those familiar with Marketing Communications also tend to know Fundraising.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

VPs of Marketing, Communications, & Development who reported more years of relevant experience also reported higher earnings. Relatively untried employees who have less than five years' experience have a median salary of $70K. Those who have been around for five to 10 years can expect to take home more — $83K on average. Between one and two decades on the job, average salaries pass the six-figure mark at around $119K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $136K.

Vice President (VP), Marketing, Communications, & Development Reviews

What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

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Experience Affects Salaries

National Average

up arrow 27%

up arrow 39%

Skills That Affect Salaries

Product Development
up arrow 25%

up arrow 5%

National Average

Strategic Marketing
up arrow 1%

up arrow 27%

Marketing Management
up arrow 27%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.


64 %
36 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 67%
vision benefits Vision: 48% employee benefits None: 15%