Vice President (VP), Marketing, Communications, & Development Salary

Six-figure salaries are the norm for VPs of Marketing, Communications, & Development in the United States, with median pay hovering around $103K per year. Overall cash earnings for VPs of Marketing, Communications, & Development vary widely between $60K and $208K; for a few high rollers, the final number can encompass upwards of $49K each from bonuses and profit sharing proceeds. Experience level and the particular city each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a majority get dental coverage. Vision coverage is also available to about one-half. Female VPs of Marketing, Communications, & Development are more common than men among those who completed the survey; more than half (66 percent) are women. The majority of VPs of Marketing, Communications, & Development claim high levels of job satisfaction. The data for this synopsis comes from respondents who took the PayScale salary survey.

$60,465 - $182,468
(Median)
$60K
$100K
$180K
MEDIAN: $103,177
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Salary
$60,465 - $182,468  
   
Bonus
$0.70 - $48,853  
Profit Sharing
$-0.50 - $48,479  
Commission
$25,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$60,218 - $207,540  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 247
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Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.

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Vice President (VP), Marketing, Communications, & Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing, Communications, & Development


VPs of Marketing, Communications, & Development seem to require a number of specific skills. Most notably, facility with Product Development and Branding are correlated to pay that is significantly above average, leading to increases of 25 percent and 5 percent, respectively. Those listing Fundraising as a skill should be prepared for drastically lower pay. Marketing Management and Marketing Communications also typically command lower compensation. The majority of those who know Marketing Communications also know Fundraising.

Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of VPs of Marketing, Communications, & Development. Salaries for inexperienced workers average out to $83K, and those with five to 10 years' experience earn a higher median of $62K. Between one and two decades on the job, average salaries pass the six-figure mark at around $119K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $136K.

Vice President (VP), Marketing, Communications, & Development Reviews

What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

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Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries



National Average
$114,000

Mid-Career
up arrow 27%

Entry-Level
up arrow 46%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
up arrow 25%

Branding
up arrow 5%

Strategic Marketing
up arrow 1%

National Average
$114,000


Marketing Management
up arrow 25%

Fundraising
up arrow 26%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 43 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

1-4 years
5%
5-9 years
12%
10-19 years
42%
20 years or more
41%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 66%
medical benefits
Vision: 49%
dental benefits
None: 16%
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