Vice President (VP), Marketing, Communications, & Development Salary

VPs of Marketing, Communications, & Development in the United States take home an average $111K per year. Residence and experience level each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. A fair number enjoy medical while the larger part get dental coverage. Vision coverage is also available to the greater part. For the most part, VPs of Marketing, Communications, & Development enjoy their work and report high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$59,598 - $197,131
$60K
$110K
$200K
MEDIAN: $111,398
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$59,598 - $197,131  
   
Bonus
$292.33 - $82,223  
Profit Sharing
$8,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$60,469 - $228,352  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 72

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Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.

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Vice President (VP), Marketing, Communications, & Development Tasks

  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.

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Popular Skills for Vice President (VP), Marketing, Communications, & Development


Survey results show that VPs of Marketing, Communications, & Development use a fair number of skills. Most notably, skills in Product Development, Strategic Marketing, Branding, and Marketing Communications are correlated to pay that is above average. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Fundraising and Marketing Communications also typically command lower compensation. Most people who know Marketing Communications also know Fundraising.

Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development

Pay by Experience for a Vice President (VP), Marketing, Communications, & Development has a positive trend. An entry-level Vice President (VP), Marketing, Communications, & Development with less than 5 years of experience can expect to earn an average total compensation of $62,000 based on 21 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Marketing, Communications, & Development with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $81,000 based on 16 salaries. An experienced Vice President (VP), Marketing, Communications, & Development which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $129,000 based on 44 salaries. A Vice President (VP), Marketing, Communications, & Development with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $166,000 based on 29 salaries.

Pay Difference by Location

National Average: $120,097

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 61 percent, VPs of Marketing, Communications, & Development in New York receive some of the highest pay in the country. VPs of Marketing, Communications, & Development will also find cushy salaries in San Francisco (+3 percent) and Los Angeles (+2 percent). VPs of Marketing, Communications, & Development in Nashville take home the lowest salaries, earning a whopping 26 percent less than the national average.

Vice President (VP), Marketing, Communications, & Development Reviews

Q: What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

Related Job Salaries

Key Stats for Vice President (VP), Marketing, Communications, & Development

Gender

Female
58 %
Male
43 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 15 votes.
1-4 years
6%
5-9 years
11%
10-19 years
46%
20 years or more
38%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries

▲39%

▲7%

National Average
$120,000

▼32%

Entry-Level
▼49%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
▲19%


National Average
$120,000

▼1%


▼14%

Marketing Management
▼29%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 15 votes.

Gender

Female
58 %
Male
43 %

Years of Experience

1-4 years
6%
5-9 years
11%
10-19 years
46%
20 years or more
38%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 67%
vision benefits
Vision: 58%
no benefits
None: 18%
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