Vice President (VP), Marketing, Communications, & Development Salary

Average pay for VPs of Marketing, Communications, & Development in the United States is more than reasonable, with annual salaries pushing past the six-figure mark ($101K). Career length and the particular city each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a majority earn dental coverage. For the most part, VPs of Marketing, Communications, & Development enjoy their work and report high levels of job satisfaction. The majority of VPs of Marketing, Communications, & Development (66 percent) who took the survey are female. The data in this summary comes from the PayScale salary survey.

$60,551 - $170,471
(Median)
$61K
$100K
$170K
MEDIAN: $101,206
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Salary
$60,551 - $170,471  
   
Bonus
$0.93 - $46,469  
Profit Sharing
$2,136 - $39,305  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$60,217 - $195,454  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 236
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Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.

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Vice President (VP), Marketing, Communications, & Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing, Communications, & Development


Survey results show that VPs of Marketing, Communications, & Development use a fair number of skills. Fortunate workers who know Product Development command much higher paychecks, scoring salaries 31 percent above average. Those listing Fundraising as a skill should be prepared for drastically lower pay. Marketing Management and Marketing Communications also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Fundraising.

Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of VPs of Marketing, Communications, & Development. The median compensation for relatively untried workers is $71K; in the five-to-10 year group, it's higher at around $83K. Professionals who claim 10 to 20 years of experience can secure some pretty cushy paychecks; the median for this group is a six-figure $117K. More than 20 years of experience mean a somewhat bigger median paycheck of $133K, but it's not much more than what less experienced people make.

Vice President (VP), Marketing, Communications, & Development Reviews

What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

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Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries



National Average
$109,000

Mid-Career
up arrow 23%

Entry-Level
up arrow 34%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
up arrow 31%

Branding
0%

National Average
$109,000

Strategic Marketing
up arrow 3%


Marketing Management
up arrow 23%

Fundraising
up arrow 24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 45 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

1-4 years
4%
5-9 years
13%
10-19 years
44%
20 years or more
38%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 66%
vision benefits Vision: 47% employee benefits None: 14%
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