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Vice President (VP), Marketing, Communications, & Development Salary

On average, VPs of Marketing, Communications, & Development in the United States earn six-figure salaries ($100K) annually, making for a very well-paid profession. Career length and the particular city each impact pay for this group, with the former having the largest influence. The majority of VPs of Marketing, Communications, & Development claim high levels of job satisfaction. A large number enjoy medical while a majority get dental coverage. Vision coverage is also available to just under a half. The majority of VPs of Marketing, Communications, & Development (68 percent) who took the survey are women. The data for this synopsis comes from respondents who took the PayScale salary survey.

$59,383 - $169,908
MEDIAN: $100,096

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$59,383 - $169,908  
$2.70 - $45,886  
Profit Sharing
$7,258 - $20,347  
$17,500 - $35,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$59,386 - $191,147  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 239

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Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.


Vice President (VP), Marketing, Communications, & Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Communications Job Listings

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Popular Skills for Vice President (VP), Marketing, Communications, & Development

VPs of Marketing, Communications, & Development usually report a few specific skills. Most notably, facility with Product Development and Branding are correlated to pay that is significantly above average, leading to increases of 36 percent and 12 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Fundraising. Most people familiar with Marketing Communications also know Fundraising.

Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many VPs of Marketing, Communications, & Development, more experience generally translates to higher pay. Workers with less than five years' experience earn around $69K on average, and those who have five to 10 years under their belts see a higher median salary of $85K. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $110K. People who have worked for more than 20 years report a median income of $126K, which is barely higher than the median for folks with 10 to 20 years of experience.

Vice President (VP), Marketing, Communications, & Development Reviews

What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

Related Job Salaries

United States (change)

Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries

National Average

up arrow 19%

up arrow 35%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
up arrow 36%

up arrow 12%

Marketing Communications
up arrow 1%

National Average

Strategic Marketing
up arrow 1%

up arrow 19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 55 votes.


68 %
32 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 66%
vision benefits Vision: 47% employee benefits None: 14%