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Vice President (VP), Marketing, Communications, & Development Salary

VPs of Marketing, Communications, & Development receive generous compensation in the United States — earning an average of $101K per year, their standard salaries shoot well into the six-figure range. Experience level is the biggest factor affecting pay for this group, followed by geography. Medical benefits are awarded to most, and a majority earn dental coverage. There are more female VPs of Marketing, Communications, & Development who answered the questionnaire than male, making up 67 percent. Most VPs of Marketing, Communications, & Development report high levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.

$59,212 - $169,528
MEDIAN: $100,644

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$59,212 - $169,528  
$2.86 - $45,748  
Profit Sharing
$7,319 - $20,000  
$17,500 - $35,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$59,539 - $190,685  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 241

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Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.


Vice President (VP), Marketing, Communications, & Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing, Communications, & Development

VPs of Marketing, Communications, & Development who responded to the survey indicated only a few skills that they use on the job. Most notably, facility with Product Development and Branding are correlated to pay that is significantly above average, leading to increases of 33 percent and 12 percent, respectively. At the other end of the pay range are skills like Fundraising. For most people, competency in Marketing Communications indicates knowledge of Fundraising.

Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many VPs of Marketing, Communications, & Development, more experience generally translates to higher pay. People who have worked for fewer than five years bring home $69K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $86K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $112K. People who have worked for more than 20 years report a median income of $127K, which is barely higher than the median for folks with 10 to 20 years of experience.

Vice President (VP), Marketing, Communications, & Development Reviews

What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

Related Job Salaries

United States (change)

Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries

National Average

up arrow 20%

up arrow 36%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
up arrow 33%

up arrow 12%

National Average

Marketing Communications
up arrow 2%

Strategic Marketing
up arrow 2%

up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 57 votes.


67 %
33 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 67%
vision benefits Vision: 48% employee benefits None: 14%