Vice President (VP), Marketing, Communications, & Development Salary

Salaries for VPs of Marketing, Communications, & Development in the United States are generous, with average pay above six figures ($101K) per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Women account for the majority of VPs of Marketing, Communications, & Development who responded to the questionnaire — 67 percent to be exact. Medical benefits are awarded to a large number, and the larger part earn dental coverage. The majority of workers are highly satisfied with their job. The data in this summary comes from the PayScale salary survey.

$60,278 - $170,285
(Median)
$60K
$100K
$170K
MEDIAN: $100,979
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Salary
$60,278 - $170,285  
   
Bonus
$1.00 - $46,369  
Profit Sharing
$7,319 - $40,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$59,925 - $195,168  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 237
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Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.

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Vice President (VP), Marketing, Communications, & Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing, Communications, & Development


Just a handful of professional skills are reported by VPs of Marketing, Communications, & Development who took the survey. Fortunate workers who know Product Development command much higher paychecks, scoring salaries 32 percent above average. Those listing Fundraising as a skill should be prepared for drastically lower pay. Marketing Communications and Strategic Marketing also typically command lower compensation. Most people experienced in Marketing Communications also know Fundraising.

Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of VPs of Marketing, Communications, & Development. Salaries for inexperienced workers average out to $84K, and those with five to 10 years' experience earn a higher median of $71K. Professionals who spend a good 10 to 20 years in the workforce haul in an average of $117K. VPs of Marketing, Communications, & Development who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $131K on average.

Vice President (VP), Marketing, Communications, & Development Reviews

What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

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Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries



National Average
$108,000

Mid-Career
up arrow 23%

Entry-Level
up arrow 34%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
up arrow 32%

Branding
up arrow 1%

National Average
$108,000

Strategic Marketing
up arrow 3%

Marketing Communications
up arrow 4%

Fundraising
up arrow 24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 47 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

1-4 years
4%
5-9 years
13%
10-19 years
44%
20 years or more
39%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 66%
vision benefits Vision: 47% employee benefits None: 15%
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