Vice President (VP), Marketing, Communications, & Development Salary
The average VP of Marketing, Communications, & Development in the United States can expect to rake in roughly $113K per year. Geography and career length each impact pay for this group, with the former having the largest influence. Job satisfaction is reported as high by the vast majority of workers. A fair number report receiving medical coverage from their employers and a majority collect dental insurance. The data in this summary comes from the PayScale salary survey.
|Salary||$60,820 - $195,922|
|Bonus||$294.79 - $81,654|
|Total Pay (||$60,161 - $225,973|
Job Description for Vice President (VP), Marketing, Communications, & Development
Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.Read More...
Generally, those in this position create and implement effective strategies to maximize both profit and customer recognition. Their responsibilities vary greatly and include: reviewing marketing campaigns and communication releases before delivery; evaluating marketing plans and product/service lines to streamline costs; overseeing various projects; sharing information with communication teams; identifying and capitalizing on potential business opportunities; providing training sessions and mentor support to junior staff; and participating in hiring and performance-review.
Those in this position must possess strong interpersonal and analytical skills and generally use a personal computer to keep accurate records. They must develop strict schedules for marketing programs, use a variety of tactics to increase profits, and use customer feedback to analyze market trends and behavior, and will report their progress to the business operations vice president in their organization.
Vice President (VP), Marketing, Communications, & Development Tasks
- Oversee staff operations, business planning and budget development.
- Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
- Research and analyze target markets to develop strategic and tactical plans to grow the business.
- Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
- Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
Vice President (VP), Communications Job Listings
Popular Skills for Vice President (VP), Marketing, Communications, & Development
VPs of Marketing, Communications, & Development seem to require a number of specific skills. Most notably, skills in Product Development, Strategic Marketing, Branding, and Marketing Communications are correlated to pay that is above average. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Fundraising and Marketing Communications also typically command lower compensation. Most people skilled in Marketing Communications are similarly competent in Fundraising.
Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development
Median of all compensation (including tips, bonus, and overtime) by years of experience.
In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have fewer than five years of experience earn around $62K on average. People who have worked for five to 10 years can expect a higher median salary of $81K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $129K. VPs of Marketing, Communications, & Development with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $166K.
Pay Difference by Location
For VPs of Marketing, Communications, & Development, working in the bustling city of New York has its advantages, including an above-average pay rate. VPs of Marketing, Communications, & Development will also find cushy salaries in San Francisco (+3 percent) and Los Angeles (+2 percent). VPs of Marketing, Communications, & Development in Nashville report much lower salaries than the rest of the country — 26 percent below the national average — proving that residence is a major factor in overall pay.
Vice President (VP), Marketing, Communications, & Development Reviews
Related Job Salaries
Key Stats for Vice President (VP), Marketing, Communications, & Development
Rated 5 out of 5
based on 14 votes.