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Vice President (VP), Marketing, Communications, & Development Salary

Average pay for VPs of Marketing, Communications, & Development in the United States is more than reasonable, with annual salaries pushing past the six-figure mark ($111K). Location is the biggest factor affecting pay for this group, followed by tenure. Most enjoy medical while a majority get dental coverage. Vision coverage is also available to more than half. VPs of Marketing, Communications, & Development survey participants are largely women, dominating at 64 percent. For the most part, VPs of Marketing, Communications, & Development enjoy their work and report high levels of job satisfaction. The data in this summary comes from the PayScale salary survey.
$60,001 - $172,906
MEDIAN: $101,645

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National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,001 - $172,906  
$3.30 - $47,920  
Profit Sharing
$5,750 - $24,000  
$9,826 - $30,521  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$60,278 - $199,630  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 238
United States (change)

Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.


Vice President (VP), Marketing, Communications, & Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Communications Job Listings

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Popular Skills for Vice President (VP), Marketing, Communications, & Development

Job skills reported by VPs of Marketing, Communications, & Development are limited. Fortunate workers who know Product Development can expect a significant pay bump, scoring salaries 28 percent above average. Skills that seem to negatively impact pay include Fundraising. Most people skilled in Marketing Communications are similarly competent in Fundraising.

Related Job Salaries

Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries

National Average

up arrow 22%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
up arrow 28%


National Average

Strategic Marketing
up arrow 1%

Marketing Communications
up arrow 3%

up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 62 votes.


64 %
36 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 69%
vision benefits Vision: 52% employee benefits None: 15%