A Vice President (VP), Marketing earns an average salary of $139,372 per year. Most people in this job have more than five years' experience in related jobs. The highest paying skills associated with this job are Team Leadership and Product Marketing.

$81,101 - $196,681
(Median)
$81K
$140K
$200K
MEDIAN: $139,372
10%
50%
90%

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$15.59 - $89.00
(Median)
$16
$50
$89
MEDIAN: $50
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$81,101 - $196,681  
   
Bonus
$4,121 - $49,312  
Profit Sharing
$400.00 - $25,004  
Commission
$0.00 - $72,719  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$84,823 - $223,433  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 2,232
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$15.59 - $89.00  
   
Overtime
$0.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$4,121 - $49,312  
   
Commission
$0.00 - $72,719  
Profit Sharing
$400.00 - $25,004  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$84,823 - $223,433  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 19
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Job Description for Vice President (VP), Marketing

Vice presidents (VP) of marketing are highly-placed executives or board-level directors within a company who are responsible for determining strategies to improve or maintain the market-shares for the goods or services sold. This involves setting strategies in many areas concerned with the presentation of company assets and products, from branding to advertising and even pricing and discount structures. The marketing VP will typically have a department dedicated to researching and providing useful analytical data on the effectiveness of current marketing, as well as ideas for future product development.

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Vice President (VP), Marketing Tasks

  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Oversee staff operations, develop policies and business plans.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.

Common Career Paths for Vice President (VP), Marketing


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Vice President (VP), Marketing Job Listings

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Popular Skills for Vice President (VP), Marketing

Pay by Experience Level for Vice President (VP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $150,832

Larger city markers indicate a job is popular in that location.

Vice President (VP), Marketing Reviews

What is it like working as a Vice President (VP), Marketing?

Vice President (VP), Marketing in Baltimore:
"Work Flexibility And Corporate Culture."
Pros: Flexibility to make decisions and work independently at times. Travel all of the Country meeting new people an promoting an important product.
Cons: Boss who thinks he knows everything and is not very flexible to new management ideas. Hiring practices are terrible not bringing in the right people for the job. Poor shop leadership leads to mistakes that can hurt relationships with clients.

Related Job Salaries

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Experience Affects Vice President (VP), Marketing Salaries



National Average
$151,000



Skills That Affect Vice President (VP), Marketing Salaries

Team Leadership
up arrow 20%



Strategic Marketing
up arrow 2%

Business Strategy
up arrow 2%

National Average
$151,000

Marketing Management
up arrow 1%

Online Marketing
up arrow 2%


Strategic Planning
up arrow 5%







Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 232 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
0%
1-4 years
4%
5-9 years
12%
10-19 years
47%
20 years or more
37%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 82%
medical benefits
Vision: 70%
dental benefits
None: 7%
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