Vice President (VP), Marketing Salary

A Vice President (VP), Marketing earns an average salary of $138,620 per year. Most people in this job have more than five years' experience in related jobs. The highest paying skills associated with this job are Team Leadership and Product Marketing.

$79,094 - $196,759
$79K
$140K
$200K
MEDIAN: $138,620
10%
50%
90%

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$15.16 - $123.29
$15
$50
$120
MEDIAN: $50.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$79,094 - $196,759  
   
Bonus
$4,071 - $48,818  
Profit Sharing
$-0.47 - $26,425  
Commission
$0.00 - $60,820  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$82,306 - $222,842  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 2,202
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$15.16 - $123.29  
   
Overtime
$10.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$4,071 - $48,818  
   
Commission
$0.00 - $60,820  
Profit Sharing
$-0.47 - $26,425  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$82,306 - $222,842  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 21

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Vice President (VP), Marketing

Vice presidents (VP) of marketing are highly-placed executives or board-level directors within a company who are responsible for determining strategies to improve or maintain the market-shares for the goods or services sold. This involves setting strategies in many areas concerned with the presentation of company assets and products, from branding to advertising and even pricing and discount structures. The marketing VP will typically have a department dedicated to researching and providing useful analytical data on the effectiveness of current marketing, as well as ideas for future product development.

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Vice President (VP), Marketing Tasks

  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Oversee staff operations, develop policies and business plans.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.

Common Career Paths for Vice President (VP), Marketing


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Popular Employer Salaries for Vice President (VP), Marketing

Popular Skills for Vice President (VP), Marketing

Pay by Experience Level for Vice President (VP), Marketing

Pay by Experience for a Vice President (VP), Marketing has a positive trend. An entry-level Vice President (VP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $86,000 based on 161 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $128,000 based on 520 salaries. An experienced Vice President (VP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $155,000 based on 1,436 salaries. A Vice President (VP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $170,000 based on 807 salaries.

Pay Difference by Location

National Average: $150,247

Larger city markers indicate a job is popular in that location.

Vice President (VP), Marketing Reviews

Q: What is it like working as a Vice President (VP), Marketing?

Vice President (VP), Marketing in Baltimore:
"Work Flexibility And Corporate Culture."
Pros: Flexibility to make decisions and work independently at times. Travel all of the Country meeting new people an promoting an important product.
Cons: Boss who thinks he knows everything and is not very flexible to new management ideas. Hiring practices are terrible not bringing in the right people for the job. Poor shop leadership leads to mistakes that can hurt relationships with clients.

Related Job Salaries

Key Stats for Vice President (VP), Marketing

Gender

Female
51 %
Male
49 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 241 votes.
Less than 1 year
0%
1-4 years
4%
5-9 years
12%
10-19 years
47%
20 years or more
36%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Marketing Salaries

▲13%

▲3%

National Average
$150,000

▼15%

▼43%

Skills That Affect Vice President (VP), Marketing Salaries





Strategic Marketing
▼0%

Branding
▼0%

National Average
$150,000









▼17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 241 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
0%
1-4 years
4%
5-9 years
12%
10-19 years
47%
20 years or more
36%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 82%
vision benefits
Vision: 70%
no benefits
None: 7%