Vice President (VP), Marketing & Business Development Salary (United States)

VP of Marketing & Business Developments in the United States typically earn six-figure salaries ($148,156) annually, making for a very well-paid profession. Individual bonuses, profit sharing and commission for VP of Marketing & Business Developments—as high as $49K, $44K and $78K, respectively—each contribute to the degree of variability within overall compensation, ranging from $74,416 to $224,635. Experience level is the biggest factor affecting pay for this group, followed by geography. The greater part enjoy medical while most get dental coverage in this occupation. Vision coverage is also available to more than half. The majority of VP of Marketing & Business Developments claim high levels of job satisfaction. The data in this summary comes from the PayScale salary survey.
Vice President (VP), Marketing & Business Development Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$72,736 - $184,737
(Median)
73K
97K
130K
160K
180K
MEDIAN: $129,054
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$80K$160K$240K
Salary
$72,736 - $184,737  
   
Bonus
$3,013 - $49,379  
Profit Sharing
$4,898 - $44,385  
Commission
$0.00 - $77,642  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$74,416 - $224,635  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 481
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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,
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Vice President (VP), Marketing & Business Development Tasks
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Marketing & Business Development Job Listings

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Popular Skills for Vice President (VP), Marketing & Business Development

Survey results show that VP of Marketing & Business Developments use a fair number of skills. Those who have experience with Product Development can expect to be compensated well for these skills, typically earning 5 percent more than the national average, respectively. At the other end of the pay range are skills like Microsoft Office, New Business Development, and Customer Relationship Management (CRM). Those proficient in Product Marketing are, more often than not, also skilled in New Business Development.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.
In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher salaries. Salaries jump from $100K at career start to more than six figures at $125K after five to 10 years. Between 10 and 20 years, pay reaches $150K. A 20-year tenure heralds decreased salary growth, and VP of Marketing & Business Developments who have made it this far report earning around $166K per year.

Pay Difference By Location

Boston
up arrow 21%
Los Angeles
up arrow 19%
Chicago
up arrow 15%
San Diego
up arrow 11%
up arrow 10%
National Average
$148,000
Houston
up arrow 3%
San Francisco
up arrow 6%
Atlanta
up arrow 9%
Philadelphia
up arrow 13%
Austin
up arrow 16%
Larger circles over a city indicate a job is popular in that location.
VP of Marketing & Business Developments will find that Boston offers an impressive pay rate, one which exceeds the national average by 21 percent. VP of Marketing & Business Developments can also look forward to large paychecks in cities like Los Angeles (+19 percent), Chicago (+15 percent), San Diego (+11 percent), and New York (+10 percent). Trailing the national average by 16 percent, Austin is the market with the smallest paychecks. Employers in Philadelphia and Atlanta also lean toward paying below-median salaries (-13 percent and -9 percent, respectively).

Related Job Salaries

Experience Affects Vice President (VP), Marketing & Business Development Salaries

National Average
$148,000

Skills That Affect Vice President (VP), Marketing & Business Development Salaries

National Average
$148,000
Product Marketing
up arrow 1%
Strategic Marketing
up arrow 3%
Customer Relationship Management (CRM)
up arrow 7%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 124 votes.

Gender

Female
34%
female alumni
 
Male
66%
male alumni

Years of Experience

1-4 years
7%
5-9 years
13%
10-19 years
42%
20 years or more
39%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 74%
vision benefits Vision: 58% employee benefits None: 10%
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