Vice President (VP), Marketing & Business Development Salary

Average pay for a VP of Marketing & Business Development in the United States is considerable, rounding six figures at $123K per year. Individual bonuses, profit sharing and commission for VPs of Marketing & Business Development — as high as $50K, $41K and $76K, respectively — each contribute to the degree of variation within overall compensation, ranging from $70K to $219K. Geography is the biggest factor affecting pay for this group, followed by tenure. Men make up the majority of VPs of Marketing & Business Development (61 percent) survey respondents. Most VPs of Marketing & Business Development report high levels of job satisfaction. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The data for this synopsis comes from respondents who took the PayScale salary survey.

$67,679 - $183,127
(Median)
$68K
$120K
$180K
MEDIAN: $123,134
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$67,679 - $183,127  
   
Bonus
$2,424 - $50,285  
Profit Sharing
$1,957 - $41,217  
Commission
$0.00 - $76,025  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$70,341 - $219,099  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 467
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,

Read More...

Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Marketing & Business Development Job Listings

Search for more jobs:

Popular Skills for Vice President (VP), Marketing & Business Development


Survey results suggest that VPs of Marketing & Business Development put a wide range of professional skills to use. Most notably, facility with Business Development and Product Development are correlated to pay that is significantly above average, leading to increases of 32 percent and 10 percent, respectively. Skills that seem to negatively impact pay include Microsoft Office, New Business Development, and Strategic Sales. It is often found that people who know New Business Development are also skilled in Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of VPs of Marketing & Business Development. Salaries of relatively inexperienced workers fall in the neighborhood of $97K, but folks who have racked up five to 10 years see a notably higher median of $117K. The average pay reported by folks with 10 to 20 years of experience is around $140K. VPs of Marketing & Business Development with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $162K.

Pay Difference by Location

National Average: $136,183

Larger city markers indicate a job is popular in that location.

VPs of Marketing & Business Development will find that New York offers an impressive pay rate, one which exceeds the national average by 33 percent. VPs of Marketing & Business Development can also look forward to large paychecks in cities like Houston (+31 percent), Los Angeles (+29 percent), San Diego (+21 percent), and Chicago (+20 percent). With compensation 19 percent below the national average, St. Louis is not known for hefty paychecks and actually represents the lowest-paying market. Workers in Denver and Dallas earn salaries that trail the national average for those in this profession (17 percent less and 11 percent less, respectively).

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Vice President (VP), Marketing & Business Development Salaries



National Average
$136,000



Skills That Affect Vice President (VP), Marketing & Business Development Salaries

Business Development
up arrow 32%


Product Marketing
up arrow 2%

Customer Relationship Management (CRM)
up arrow 1%

National Average
$136,000

Strategic Marketing
up arrow 2%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.

Gender

Female
39 %
Male
61 %

Years of Experience

Less than 1 year
0%
1-4 years
8%
5-9 years
15%
10-19 years
39%
20 years or more
38%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 76%
medical benefits
Vision: 60%
dental benefits
None: 9%
ADVERTISEMENT