Get a Salary Report for



- Compare Your Salary
- Evaluate a Job Offer


- Price a New Hire
- Give a Raise



- Benchmark Jobs
- Create a Comp Plan

Vice President (VP), Marketing & Business Development Salary (United States)

Average pay for VPs of Marketing & Business Development in the United States is more than reasonable, with annual salaries pushing past the six-figure mark ($148K). Total cash compensation to VPs of Marketing & Business Development bottoms out near $74K and approaches $225K on the high end; the biggest paychecks include approximately $49K from bonuses and almost $44K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. A solid majority enjoy medical while a fair portion get dental coverage. Vision coverage is also available to more than half. Most VPs of Marketing & Business Development (66 percent) are men. Job satisfaction is reported as high by the vast majority of workers. The numbers in this rundown were provided by PayScale's salary survey participants.
Vice President (VP), Marketing & Business Development Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$72,736 - $184,737
(Median)
73K
97K
130K
160K
180K
MEDIAN: $129,054
10%
25%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$80K$160K$240K
Salary
$72,736 - $184,737  
   
Bonus
$3,013 - $49,379  
Profit Sharing
$4,898 - $44,385  
Commission
$0.00 - $77,642  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$74,416 - $224,635  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 481
Is Vice President (VP), Marketing & Business Development your job title? Get a personalized salary report!
Location:
Years in Field/Career:
Location:
Years in Field/Career:
United States (change)

Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,
Read More...
Vice President (VP), Marketing & Business Development Tasks
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Marketing & Business Development Job Listings

Search for more jobs:
job title / company
location

Popular Skills for Vice President (VP), Marketing & Business Development

Survey results suggest that VPs of Marketing & Business Development use a fairly large toolkit of professional skills. Most notably, skills in Product Development, Product Marketing, Strategic Marketing, and Strategic Sales are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Office, New Business Development, and Customer Relationship Management. Those educated in Product Marketing tend to be well versed in New Business Development.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.
VPs of Marketing & Business Development who reported more years of relevant experience also reported higher earnings. Workers in their first five years can expect to earn $100K, but people who have been around for five to 10 years earn a noticeably bigger sum of $125K. VPs of Marketing & Business Development with one to two decades of relevant experience report an average salary of approximately $150K. VPs of Marketing & Business Development who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $166K.

Pay Difference By Location

Boston
up arrow 21%
Los Angeles
up arrow 19%
Chicago
up arrow 15%
San Diego
up arrow 11%
up arrow 10%
National Average
$148,000
Houston
up arrow 3%
San Francisco
up arrow 6%
Atlanta
up arrow 9%
Philadelphia
up arrow 13%
Austin
up arrow 16%
Larger circles over a city indicate a job is popular in that location.
For VPs of Marketing & Business Development, working in the bustling city of Boston has its advantages, including an above-average pay rate. Also paying near the top of the field are Los Angeles, Chicago, San Diego, and New York, where VPs of Marketing & Business Development annually earn 19 percent, 15 percent, 11 percent, and 10 percent more than the national average. Austin is home to the smallest salaries in the field, lagging the national average by 16 percent. Two other places where employers offer below-median salaries are Philadelphia (13 percent less) and Atlanta (9 percent less).

Related Job Salaries

Find Out Exactly What You Should Be Paid
Job Title:
Years in Field/Career:
Location:
United States (change)
- OR -

Experience Affects Vice President (VP), Marketing & Business Development Salaries

National Average
$148,000

Skills That Affect Vice President (VP), Marketing & Business Development Salaries

National Average
$148,000
Product Marketing
up arrow 1%
Strategic Marketing
up arrow 3%
Customer Relationship Management (CRM)
up arrow 7%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 124 votes.

Gender

Female
34%
female alumni
 
Male
66%
male alumni

Years of Experience

1-4 years
7%
5-9 years
13%
10-19 years
42%
20 years or more
39%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 74%
vision benefits Vision: 58% employee benefits None: 10%