Vice President (VP), Marketing & Business Development Salary

On average, VPs of Marketing & Business Development in the United States earn six-figure salaries ($124K) annually, making for a very well-paid profession. In the world of VPs of Marketing & Business Development, total cash compensation ranges from $71K on the lower end to $221K on the higher end; this includes bonuses that reach $50K and profit sharing that approaches $45K in rare cases, with some high rollers snagging commissions as high as $77K. Career duration is the biggest factor affecting pay for this group, followed by geography. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Men account for the majority of VPs of Marketing & Business Development who responded to the questionnaire — 62 percent to be exact. Job satisfaction is reported as high by the vast majority of workers. The data for this synopsis comes from respondents who took the PayScale salary survey.

$68,711 - $182,585
(Median)
$69K
$120K
$180K
MEDIAN: $124,467
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$80K$160K$240K
Salary
$68,711 - $182,585  
   
Bonus
$2,966 - $49,736  
Profit Sharing
$1,838 - $44,900  
Commission
$0.00 - $76,840  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$70,690 - $220,821  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 457
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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,

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Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing & Business Development


Survey results show that VPs of Marketing & Business Development use a fair number of skills. Most notably, facility with Business Development and Product Development are correlated to pay that is significantly above average, leading to increases of 30 percent and 6 percent, respectively. Skills that seem to negatively impact pay include Microsoft Office, New Business Development, and Strategic Sales. Those proficient in New Business Development are, more often than not, also skilled in Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of VPs of Marketing & Business Development. Individuals with fewer than five years of experience earn $97K on average, but those in the five-to-10 year group see a six-figure median of $122K. VPs of Marketing & Business Development who work for 10 to 20 years in their occupation tend to earn about $144K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $164K.

Pay Difference by Location


With a pay rate for VPs of Marketing & Business Development that is 26 percent greater than the national average, Los Angeles offers a comfortable salary for those in this profession. VPs of Marketing & Business Development can also look forward to large paychecks in cities like Houston (+25 percent), New York (+24 percent), San Diego (+19 percent), and Denver (+19 percent). Trailing the national average by 18 percent, St. Louis is the market with the smallest paychecks. Two other places where employers offer below-median salaries are Dallas (18 percent less) and Austin (8 percent less).

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Experience Affects Vice President (VP), Marketing & Business Development Salaries



National Average
$139,000



Skills That Affect Vice President (VP), Marketing & Business Development Salaries

Business Development
up arrow 30%


National Average
$139,000

Customer Relationship Management (CRM)
up arrow 1%

Product Marketing
up arrow 3%

Strategic Marketing
up arrow 4%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 83 votes.

Gender

Female
38 %
Male
62 %

Years of Experience

Less than 1 year
0%
1-4 years
8%
5-9 years
15%
10-19 years
38%
20 years or more
39%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 59% employee benefits None: 8%
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