Vice President (VP), Marketing & Business Development Salary

The average VP of Marketing & Business Development in the United States can expect to rake in roughly $125K annually. Overall incomes of VPs of Marketing & Business Development generally bottom out at around $70K and peak near $231K; the final number can, in exceptional cases, include upwards of $51K each for bonuses and profit sharing proceeds. Residence is the biggest factor affecting pay for this group, followed by years of experience. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Men make up a slight majority of VPs of Marketing & Business Development (58 percent) who responded to the survey. The majority of workers are highly satisfied with their job. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$61,564 - $198,052
$62K
$130K
$200K
MEDIAN: $125,338
10%
50%
90%

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$0$230K
Salary $61,564 - $198,052
Bonus $2,517 - $51,124
Profit Sharing $1,521 - $49,316
Commission $27,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$69,960 - $230,973
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 208

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,

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Vice President (VP), Marketing & Business Development Tasks

  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.

Common Career Paths for Vice President (VP), Marketing & Business Development


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VPs of Marketing & Business Development who go on to become Business Development VPs may see somewhat stagnant compensation. On average, a Business Development VP, an upper-level role, pays $147K.

Vice President (VP), Marketing & Business Development Job Listings

Popular Skills for Vice President (VP), Marketing & Business Development


Survey results suggest that VPs of Marketing & Business Development use a fairly large toolkit of professional skills. Most notably, skills in Product Development, Microsoft Office, Strategic Marketing, and Customer Relationship Management (CRM) are correlated to pay that is above average. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Product Marketing and Marketing Communications also typically command lower compensation. Those educated in New Business Development tend to be well versed in Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Pay by Experience for a Vice President (VP), Marketing & Business Development has a positive trend. An entry-level Vice President (VP), Marketing & Business Development with less than 5 years of experience can expect to earn an average total compensation of $85,000 based on 21 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Marketing & Business Development with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $91,000 based on 48 salaries. An experienced Vice President (VP), Marketing & Business Development which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $150,000 based on 109 salaries. A Vice President (VP), Marketing & Business Development with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $156,000 based on 99 salaries.

Pay Difference by Location

National Average: $146,339

Larger city markers indicate a job is popular in that location.

For those looking to make money, VPs of Marketing & Business Development in New York enjoy an exceptional pay rate, 37 percent above the national average. VPs of Marketing & Business Development can also look forward to large paychecks in cities like San Francisco (+28 percent), Los Angeles (+20 percent), Atlanta (+6 percent), and San Diego (+5 percent). Location significantly influences compensation, with Dallas VPs of Marketing & Business Development earning much less — 52 percent less — than the national average. Two other places where employers offer below-median salaries are Denver (40 percent less) and St. Louis (28 percent less).

Related Job Salaries

Key Stats for Vice President (VP), Marketing & Business Development

Gender

Female
42 %
Male
58 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 27 votes.
1-4 years
6%
5-9 years
12%
10-19 years
38%
20 years or more
45%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Marketing & Business Development Salaries

▲6%

▲2%

National Average
$146,000

▼38%

▼42%

Skills That Affect Vice President (VP), Marketing & Business Development Salaries



National Average
$146,000


Customer Relationship Management (CRM)
▼6%



Business Development
▼13%

Marketing Communications
▼15%


Marketing Management
▼25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 27 votes.

Gender

Female
42 %
Male
58 %

Years of Experience

1-4 years
6%
5-9 years
12%
10-19 years
38%
20 years or more
45%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 76%
vision benefits
Vision: 69%
no benefits
None: 13%
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