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Vice President (VP), Marketing & Business Development Salary

Generous salaries abound for VPs of Marketing & Business Development in the United States, with average pay above six figures ($127K) per year. Total cash compensation to VPs of Marketing & Business Development approaches anywhere from $72K on the lower end to $224K on the higher end; in exceptional cases, this can include more than $50K from bonuses and upwards of $45K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Most VPs of Marketing & Business Development like their work and job satisfaction is high. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The majority of VPs of Marketing & Business Development (63 percent) survey respondents are male. This snapshot results from replies to PayScale's salary survey.

$71,194 - $185,091
MEDIAN: $127,476

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$71,194 - $185,091  
$3,639 - $49,877  
Profit Sharing
$1,973 - $45,201  
$0.00 - $51,521  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,140 - $224,089  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 469

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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,


Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing & Business Development

Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Business Development and Product Development are correlated to pay that is significantly above average, leading to increases of 25 percent and 4 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. New Business Development and Strategic Sales also typically command lower compensation. Most people experienced in New Business Development also know Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.

VPs of Marketing & Business Development with a rich background of experience are typically rewarded with larger paychecks. Respondents with less than five years' experience take home $99K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $124K. After working for 10 to 20 years, VPs of Marketing & Business Development make a median salary of $146K. People who have worked for more than 20 years report a median income of $167K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

For VPs of Marketing & Business Development, New York provides a pay rate that is 22 percent greater than the national average. VPs of Marketing & Business Development will also find cushy salaries in Los Angeles (+22 percent), Houston (+21 percent), Chicago (+15 percent), and Denver (+14 percent). Location is a huge contributor to overall pay, with VPs of Marketing & Business Development in St. Louis earning a whopping 21 percent below the national average. Employers also pay below the national average in Philadelphia and Seattle (11 percent lower).

Related Job Salaries

United States (change)

Experience Affects Vice President (VP), Marketing & Business Development Salaries

National Average

Skills That Affect Vice President (VP), Marketing & Business Development Salaries

Business Development
up arrow 25%

Product Development
up arrow 4%

National Average

Product Marketing
up arrow 2%

Customer Relationship Management (CRM)
up arrow 5%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 90 votes.


37 %
63 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 59% employee benefits None: 8%