Vice President (VP), Marketing & Business Development Salary

The average VP of Marketing & Business Development in the United States earns approximately $122K annually. Total cash compensation to VPs of Marketing & Business Development bottoms out near $68K and approaches $224K on the high end; the biggest paychecks include approximately $51K from bonuses and almost $20K from profit sharing. Location is the biggest factor affecting pay for this group, followed by experience level. Medical benefits are awarded to most, and a strong majority earn dental coverage. Men working as VPs of Marketing & Business Development who took the survey just slightly outnumber women at 58 percent. For the most part, VPs of Marketing & Business Development enjoy their work and report high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.

$60,187 - $191,071
$60K
$120K
$190K
MEDIAN: $122,034
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$60,187 - $191,071  
   
Bonus
$1,250 - $50,912  
Profit Sharing
$1,650 - $20,000  
Commission
$30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$67,990 - $224,112  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 217
© PayScale, Inc. @ www.payscale.com

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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,

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Vice President (VP), Marketing & Business Development Tasks

  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.

Common Career Paths for Vice President (VP), Marketing & Business Development


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VPs of Marketing & Business Development who transition into an upper level Business Development VP position will not necessarily make much more than they do in their current role. The average Business Development VP makes $147K a year.

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Popular Skills for Vice President (VP), Marketing & Business Development


Survey results suggest that VPs of Marketing & Business Development put a wide range of professional skills to use. Most notably, skills in Product Development, Microsoft Office, Strategic Marketing, and Customer Relationship Management are correlated to pay that is above average, with boosts between 5 percent and 9 percent. Skills that are correlated to lower pay, on the other hand, include Marketing Management, Product Marketing, and Marketing Communications. It is often found that people who know New Business Development are also skilled in Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


VPs of Marketing & Business Development who reported more years of relevant experience also reported higher earnings. Relatively untried employees who have less than five years' experience have a median salary of $85K. Those who have been around for five to 10 years can expect to take home more — $91K on average. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $150K. People who have worked for more than 20 years report a median income of $156K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

National Average: $136,467

Larger city markers indicate a job is popular in that location.

New York offers some of the highest pay in the country for VPs of Marketing & Business Development, 47 percent above the national average. VPs of Marketing & Business Development can also look forward to large paychecks in cities like San Francisco (+37 percent), Los Angeles (+29 percent), Atlanta (+13 percent), and San Diego (+13 percent). The lowest-paying market is Dallas, which sits 49 percent below the national average, proving that location is a significant contributor to overall pay. A couple other locations with smaller-than-average paychecks include Denver (35 percent lower) and St. Louis (23 percent lower).

Related Job Salaries

Key Stats for Vice President (VP), Marketing & Business Development

Gender

Female
42 %
Male
58 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.
Less than 1 year
0%
1-4 years
6%
5-9 years
12%
10-19 years
35%
20 years or more
46%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Marketing & Business Development Salaries

▲14%

▲10%

National Average
$136,000

▼34%

▼38%

Skills That Affect Vice President (VP), Marketing & Business Development Salaries




Customer Relationship Management (CRM)
▲1%

National Average
$136,000



Business Development
▼7%

Marketing Communications
▼8%


Marketing Management
▼19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.

Gender

Female
42 %
Male
58 %

Years of Experience

Less than 1 year
0%
1-4 years
6%
5-9 years
12%
10-19 years
35%
20 years or more
46%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 75%
vision benefits
Vision: 66%
dental benefits
None: 12%
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