Vice President (VP), Marketing & Business Development Salary

Salaries for VPs of Marketing & Business Development in the United States are generous, with average pay above six figures ($124K) per year. Total cash compensation to VPs of Marketing & Business Development approaches anywhere from $71K on the lower end to $221K on the higher end; in exceptional cases, this can include more than $50K from bonuses and upwards of $45K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. VPs of Marketing & Business Development who participated in the survey are largely men, dominating at 62 percent. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Most VPs of Marketing & Business Development report high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$68,435 - $182,510
MEDIAN: $124,371

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$68,435 - $182,510  
$2,966 - $49,736  
Profit Sharing
$1,838 - $44,900  
$0.00 - $76,840  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$70,506 - $220,684  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 459
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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,


Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing & Business Development

Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Business Development and Product Development are correlated to pay that is significantly above average, leading to increases of 30 percent and 6 percent, respectively. At the other end of the pay range are skills like Microsoft Office, New Business Development, and Strategic Sales. It is often found that people who know New Business Development are also skilled in Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Relatively untried employees who have less than five years' experience make $97K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $122K. On average, VPs of Marketing & Business Development make $144K following one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $164K, but it's not much more than what less experienced people make.

Pay Difference by Location

Los Angeles is home to an above-average pay rate for VPs of Marketing & Business Development, 27 percent higher than the national average. VPs of Marketing & Business Development will also find cushy salaries in Houston (+26 percent), New York (+24 percent), San Diego (+19 percent), and Denver (+19 percent). Trailing the national average by 18 percent, St. Louis is the market with the smallest paychecks. Employers in Dallas and Austin also lean toward paying below-median salaries (14 percent lower and 8 percent lower, respectively).

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Experience Affects Vice President (VP), Marketing & Business Development Salaries

National Average

Skills That Affect Vice President (VP), Marketing & Business Development Salaries

Business Development
up arrow 30%

National Average

Customer Relationship Management (CRM)
up arrow 1%

Product Marketing
up arrow 2%

Strategic Marketing
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 83 votes.


38 %
62 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 77%
vision benefits Vision: 58% employee benefits None: 9%