Vice President (VP), Marketing & Business Development Salary

The average VP of Marketing & Business Development in the United States earns approximately $122K per year. Including potential for bonuses and profit sharing — peaking near $51K and $20K, respectively — total cash payment to VPs of Marketing & Business Development can bottom out near $68K or peak near $227K depending on individual performance. Residence and years of experience each impact pay for this group, with the former having the largest influence. The majority of VPs of Marketing & Business Development claim high levels of job satisfaction. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Women are just slightly outnumbered, with male VPs of Marketing & Business Development making up 57 percent of survey respondents. This snapshot results from replies to PayScale's salary survey.

$60,316 - $195,185
$60K
$120K
$200K
MEDIAN: $121,841
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$60,316 - $195,185  
   
Bonus
$1,510 - $50,856  
Profit Sharing
$1,650 - $20,000  
Commission
$27,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$68,413 - $227,164  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 222

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United States (change)

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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,

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Vice President (VP), Marketing & Business Development Tasks

  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.

Common Career Paths for Vice President (VP), Marketing & Business Development


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Many VPs of Marketing & Business Development move into a Business Development VP role, which does not lead to a big boost in pay. Business Development VPs on average bring in a similar salary to VPs of Marketing & Business Development.

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Popular Skills for Vice President (VP), Marketing & Business Development


VPs of Marketing & Business Development report using a pretty varied skill set on the job. Most notably, skills in Product Development, Microsoft Office, Strategic Marketing, and Customer Relationship Management are correlated to pay that is above average, with boosts between 3 percent and 8 percent. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Product Marketing and Marketing Communications also typically command lower compensation. Most people familiar with New Business Development also know Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Pay by Experience for a Vice President (VP), Marketing & Business Development has a positive trend. An entry-level Vice President (VP), Marketing & Business Development with less than 5 years of experience can expect to earn an average total compensation of $85,000 based on 21 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Marketing & Business Development with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $91,000 based on 48 salaries. An experienced Vice President (VP), Marketing & Business Development which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $150,000 based on 109 salaries. A Vice President (VP), Marketing & Business Development with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $156,000 based on 99 salaries.

Pay Difference by Location

National Average: $137,870

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for VPs of Marketing & Business Development, New York offers exceptional salaries, 45 percent above the national average. VPs of Marketing & Business Development will also find cushy salaries in San Francisco (+36 percent), Los Angeles (+27 percent), Atlanta (+12 percent), and San Diego (+11 percent). The lowest-paying market is Dallas, which sits 49 percent below the national average, proving that location is a significant contributor to overall pay. Workers in Denver and St. Louis earn salaries that trail the national average for those in this profession (36 percent less and 24 percent less, respectively).

Related Job Salaries

Key Stats for Vice President (VP), Marketing & Business Development

Gender

Female
43 %
Male
57 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 26 votes.
Less than 1 year
0%
1-4 years
7%
5-9 years
11%
10-19 years
36%
20 years or more
45%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Marketing & Business Development Salaries

▲13%

▲9%

National Average
$138,000

▼34%

▼38%

Skills That Affect Vice President (VP), Marketing & Business Development Salaries




Customer Relationship Management (CRM)
▼0%

National Average
$138,000



Business Development
▼8%

Marketing Communications
▼9%


Marketing Management
▼20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 26 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
0%
1-4 years
7%
5-9 years
11%
10-19 years
36%
20 years or more
45%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 75%
vision benefits
Vision: 66%
no benefits
None: 13%
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