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Vice President (VP), Marketing & Business Development Salary

Salaries for VPs of Marketing & Business Development in the United States are generous, with average pay above six figures ($148K) per year. Overall incomes of VPs of Marketing & Business Development — including $50K bonuses, $45K profit sharing proceeds, and $73K commissions on the more lucrative end — generally ranges between $74K and $227K. Career length and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most VPs of Marketing & Business Development. Most people who answered the questionnaire are men; 67 percent of VPs of Marketing & Business Development are male. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. The numbers in this rundown were provided by PayScale's salary survey participants.
$72,858 - $187,045
MEDIAN: $129,851

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$72,858 - $187,045  
$3,575 - $49,749  
Profit Sharing
$4,837 - $44,698  
$0.00 - $73,404  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$74,129 - $226,733  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 464
United States (change)

Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,


Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Marketing & Business Development Job Listings

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Popular Skills for Vice President (VP), Marketing & Business Development

VPs of Marketing & Business Development generally report applying a varied skill set to their work. Most notably, facility with Business Development and Product Development are correlated to pay that is significantly above average, leading to increases of 22 percent and 9 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. New Business Development and Customer Relationship Management also typically command lower compensation. For most people, competency in New Business Development indicates knowledge of Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many VPs of Marketing & Business Development, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Respondents with less than five years' experience take home $101K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $125K. For VPs of Marketing & Business Development, 10 to 20 years of experience on the job amounts to an average salary of $150K. VPs of Marketing & Business Development who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $170K.

Pay Difference by Location

Boston offers some of the highest pay in the country for VPs of Marketing & Business Development, 21 percent above the national average. VPs of Marketing & Business Development will also find cushy salaries in Los Angeles (+18 percent), San Diego (+17 percent), Chicago (+13 percent), and Houston (+11 percent). With compensation 16 percent below the national average, Austin is not known for hefty paychecks and actually represents the lowest-paying market. A couple other locations with smaller-than-average paychecks include Seattle (14 percent lower) and Philadelphia (13 percent lower).

Related Job Salaries

Experience Affects Vice President (VP), Marketing & Business Development Salaries

National Average

Skills That Affect Vice President (VP), Marketing & Business Development Salaries

Business Development
up arrow 22%

National Average

Product Marketing
up arrow 1%

Strategic Marketing
up arrow 4%

Customer Relationship Management (CRM)
up arrow 7%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 107 votes.


33 %
67 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 75%
vision benefits Vision: 58% employee benefits None: 9%