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Vice President (VP), Marketing & Business Development Salary

Six-figure salaries are the norm for VPs of Marketing & Business Development in the United States, with median pay hovering around $128K per year. Total cash compensation for VPs of Marketing & Business Development runs from $72K to $225K depending on bonuses that can occasionally exceed $50K and profit sharing that can reach almost $45K. Career length is the biggest factor affecting pay for this group, followed by geography. Male VPs of Marketing & Business Development are more prevalent than women among those who took the survey — 64 percent of professionals. Job satisfaction is high and work is enjoyable for most VPs of Marketing & Business Development. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Respondents to the PayScale salary survey provided the data for this report.

$71,454 - $186,221
MEDIAN: $127,751

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$71,454 - $186,221  
$3,578 - $49,611  
Profit Sharing
$1,973 - $45,201  
$0.00 - $51,064  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,149 - $225,018  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 469

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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,


Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing & Business Development

VPs of Marketing & Business Development report using a pretty varied skill set on the job. Most notably, facility with Business Development and Product Development are correlated to pay that is significantly above average, leading to increases of 25 percent and 4 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. New Business Development and Strategic Sales also typically command lower compensation. Those educated in New Business Development tend to be well versed in Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many VPs of Marketing & Business Development, more experience generally translates to higher pay. The average beginner in this position makes around $100K, but folks who have been around for five to 10 years see a markedly higher median salary of $123K. VPs of Marketing & Business Development see a median salary of $146K after reaching one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $168K.

Pay Difference by Location

Home to some of the best pay for VPs of Marketing & Business Development, New York offers exceptional salaries, 24 percent above the national average. VPs of Marketing & Business Development can also look forward to large paychecks in cities like Los Angeles (+21 percent), Houston (+21 percent), Chicago (+14 percent), and Denver (+14 percent). VPs of Marketing & Business Development in St. Louis report much lower salaries than the rest of the country — 22 percent below the national average — proving that residence is a major factor in overall pay. A couple other locations with smaller-than-average paychecks include Seattle (12 percent lower) and Philadelphia (11 percent lower).

Related Job Salaries

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Experience Affects Vice President (VP), Marketing & Business Development Salaries

National Average

Skills That Affect Vice President (VP), Marketing & Business Development Salaries

Business Development
up arrow 25%

Product Development
up arrow 4%

National Average

Product Marketing
up arrow 2%

Customer Relationship Management (CRM)
up arrow 5%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 95 votes.


36 %
64 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 59% employee benefits None: 8%