Vice President (VP), Marketing & Business Development Salary

VPs of Marketing & Business Development receive generous compensation in the United States — earning an average of $123K per year, their standard salaries shoot well into the six-figure range. Total cash compensation for VPs of Marketing & Business Development runs from $70K to $219K depending on bonuses that can occasionally exceed $50K and profit sharing that can reach almost $41K. Location is the biggest factor affecting pay for this group, followed by years of experience. Male VPs of Marketing & Business Development are more prevalent than women among those who took the survey — 61 percent of professionals. Medical benefits are awarded to most, and a strong majority earn dental coverage. Most VPs of Marketing & Business Development report high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.

$67,679 - $183,127
(Median)
$68K
$120K
$180K
MEDIAN: $123,134
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$67,679 - $183,127  
   
Bonus
$2,424 - $50,285  
Profit Sharing
$1,957 - $41,217  
Commission
$0.00 - $76,025  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$70,341 - $219,099  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 467
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,

Read More...

Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Marketing & Business Development Job Listings

Search for more jobs:

Popular Skills for Vice President (VP), Marketing & Business Development


Survey results show that VPs of Marketing & Business Development use a fair number of skills. Most notably, facility with Business Development and Product Development are correlated to pay that is significantly above average, leading to increases of 32 percent and 10 percent, respectively. At the other end of the pay range are skills like Microsoft Office, New Business Development, and Strategic Sales. Those proficient in New Business Development are, more often than not, also skilled in Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of VPs of Marketing & Business Development. Workers in their first five years can expect to earn $97K, but people who have been around for five to 10 years earn a noticeably bigger sum of $117K. VPs of Marketing & Business Development see a median salary of $140K after reaching one to two decades on the job. VPs of Marketing & Business Development with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $162K.

Pay Difference by Location

National Average: $136,183

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for VPs of Marketing & Business Development, New York offers exceptional salaries, 33 percent above the national average. VPs of Marketing & Business Development can also look forward to large paychecks in cities like Houston (+31 percent), Los Angeles (+29 percent), San Diego (+21 percent), and Chicago (+20 percent). Those in the field find the lowest salaries in St. Louis, 19 percent below the national average. Denver and Dallas are a couple other places where companies are known to pay below the median — salaries are 17 percent lower and 11 percent lower, respectively.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Vice President (VP), Marketing & Business Development Salaries



National Average
$136,000



Skills That Affect Vice President (VP), Marketing & Business Development Salaries

Business Development
up arrow 32%


Product Marketing
up arrow 2%

Customer Relationship Management (CRM)
up arrow 1%

National Average
$136,000

Strategic Marketing
up arrow 2%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.

Gender

Female
39 %
Male
61 %

Years of Experience

Less than 1 year
0%
1-4 years
8%
5-9 years
15%
10-19 years
39%
20 years or more
38%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 76%
medical benefits
Vision: 60%
dental benefits
None: 9%
ADVERTISEMENT