Vice President (VP), Marketing & Business Development Salary

VPs of Marketing & Business Development in the United States can expect to earn a very comfortable salary, with average salaries (in the ballpark of $125K) surpassing six figures annually. Total cash compensation for VPs of Marketing & Business Development runs from $70K to $221K depending on bonuses that can occasionally exceed $50K and profit sharing that can reach almost $43K. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Most VPs of Marketing & Business Development report high levels of job satisfaction. The majority of VPs of Marketing & Business Development (63 percent) who took the survey are men. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the larger part. This snapshot results from replies to PayScale's salary survey.

$68,285 - $183,599
MEDIAN: $124,943

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$68,285 - $183,599  
$2,489 - $50,035  
Profit Sharing
$1,866 - $43,243  
$0.00 - $76,840  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$70,438 - $221,277  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 475
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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,


Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for

VPs of Marketing & Business Development seem to require a number of specific skills. Most notably, facility with Business Development and Product Development are correlated to pay that is significantly above average, leading to increases of 29 percent and 7 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. New Business Development and Strategic Sales also typically command lower compensation. Most people skilled in New Business Development are similarly competent in Product Marketing.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

VPs of Marketing & Business Development generally obtain higher compensation for more plentiful past experience. The relatively untested earn a median of $98K per year, but survey respondents who have racked up five to 10 years of experience report a six-figure median of $121K. VPs of Marketing & Business Development with one to two decades of relevant experience report an average salary of approximately $145K. VPs of Marketing & Business Development who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $163K.

Pay Difference by Location

Houston is home to an above-average pay rate for VPs of Marketing & Business Development, 27 percent higher than the national average. VPs of Marketing & Business Development can also look forward to large paychecks in cities like Los Angeles (+25 percent), San Diego (+17 percent), New York (+17 percent), and Chicago (+17 percent). Location significantly influences compensation, with St. Louis VPs of Marketing & Business Development earning much less — 25 percent less — than the national average. Below-median salaries also turn up in Dallas and Austin (18 percent lower and 9 percent lower, respectively).

Related Job Salaries

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Experience Affects Salaries

National Average

Skills That Affect Salaries

Business Development
up arrow 29%

National Average

Product Marketing
up arrow 2%

Customer Relationship Management (CRM)
up arrow 2%

Strategic Marketing
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 74 votes.


37 %
63 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 76%
vision benefits Vision: 59% employee benefits None: 9%