VPs of Marketing & Business Development in the United States can expect to earn a very generous salary, with average salaries (in the ballpark of $122K) surpassing six figures annually. In the world of VPs of Marketing & Business Development, total cash compensation can vary between $68K and $219K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $52K and $20K, respectively. Residence is the biggest factor affecting pay for this group, followed by tenure. Most workers in this position report high levels of job satisfaction. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Men working as VPs of Marketing & Business Development who took the survey just slightly outnumber women at 55 percent. This snapshot results from replies to PayScale's salary survey.

$60,299 - $190,617
$60K
$120K
$190K
MEDIAN: $122,288
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$60,299 - $190,617  
   
Bonus
$1,021 - $51,556  
Profit Sharing
$1,510 - $19,866  
Commission
$22,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$68,413 - $219,341  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 230

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United States (change)

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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,

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Vice President (VP), Marketing & Business Development Tasks

  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.

Common Career Paths for Vice President (VP), Marketing & Business Development


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Moving into a Business Development VP position seems to be a popular career progression. Median pay for this job is $147K annually.

Vice President (VP), Marketing & Business Development Job Listings

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Popular Skills for Vice President (VP), Marketing & Business Development


VPs of Marketing & Business Development seem to require a number of specific skills. Most notably, skills in Microsoft Office, Product Development, Customer Relationship Management, and Strategic Marketing are correlated to pay that is above average, with boosts between 3 percent and 19 percent. Those listing Product Marketing as a skill should be prepared for drastically lower pay. Marketing Management and Strategic Sales also typically command lower compensation. For most people, competency in New Business Development indicates knowledge of Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of VPs of Marketing & Business Development. Professionals with less than five years' experience earn a median of $85K annually, but folks with five to 10 years under their belts report a weighty six-figure median of $104K. VPs of Marketing & Business Development see a median salary of $148K after reaching one to two decades on the job. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $156K.

Pay Difference by Location

National Average: $132,987

Larger city markers indicate a job is popular in that location.

For those looking to make money, VPs of Marketing & Business Development in New York enjoy an exceptional pay rate, 45 percent above the national average. VPs of Marketing & Business Development can also look forward to large paychecks in cities like Los Angeles (+32 percent), Atlanta (+16 percent), San Diego (+15 percent), and San Francisco (+14 percent). Place of residence plays a huge part in a VP of Marketing & Business Development's salary, with Dallas VPs of Marketing & Business Development earning salaries that are 48 percent less than the national average. Employers pay around 33 percent less in Denver and 21 percent less in St. Louis, below-median salaries for those in this field.

Related Job Salaries

Key Stats for Vice President (VP), Marketing & Business Development

Gender

Female
45 %
Male
55 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 27 votes.
043
Less than 1 year
0%
1-4 years
7%
5-9 years
13%
10-19 years
36%
20 years or more
43%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Marketing & Business Development Salaries



National Average
$133,000



Skills That Affect Vice President (VP), Marketing & Business Development Salaries



Customer Relationship Management (CRM)
up arrow 3%


New Business Development
0%

National Average
$133,000

Business Development
up arrow 4%

Marketing Communications
up arrow 6%


Marketing Management
up arrow 17%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 27 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
0%
1-4 years
7%
5-9 years
13%
10-19 years
36%
20 years or more
43%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 77%
vision benefits
Vision: 66%
dental benefits
None: 11%
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