Wages for VPs of Marketing & Business Development in the United States are generous, with average pay above six figures ($120K) per year. Overall cash earnings for VPs of Marketing & Business Development stretch from $66K on the lower end to $217K near the top, and the heftiest packages can encompass around $51K from bonuses and $15K from profit sharing. Residence and years of experience each impact pay for this group, with the former having the largest influence. Men working as VPs of Marketing & Business Development who took the survey just slightly outnumber women at 56 percent. Job satisfaction is high and work is enjoyable for most VPs of Marketing & Business Development. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. The information for this snapshot was generated by responses to the PayScale salary survey.

$60,180 - $188,461
MEDIAN: $119,734

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$60,180 - $188,461  
$1,479 - $51,327  
Profit Sharing
$1,526 - $15,260  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$65,985 - $217,301  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 246

Find Out Exactly What You Should Be Paid

United States (change)

Comp Managers: Start Here »

Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,


Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Common Career Paths for Vice President (VP), Marketing & Business Development

Add this chart to your site:   640px 640px    300px 300px

Many VPs of Marketing & Business Development transition into upper-level Business Development VP positions. Business Development VPs earn a median of $147K per year.

Vice President (VP), Marketing & Business Development Job Listings

Search for more jobs:

Popular Skills for Vice President (VP), Marketing & Business Development

Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Customer Relationship Management, Business Development, Product Development, and New Business Development are correlated to pay that is above average. Those listing Product Marketing as a skill should be prepared for drastically lower pay. Marketing Management and Strategic Sales also typically command lower compensation. The majority of those who know New Business Development also know Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.

VPs of Marketing & Business Development generally obtain higher compensation for more plentiful past experience. Folks with fewer than five years of experience take home $76K on average, and those who have worked for five to 10 years see a bigger median salary of $95K. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $137K. VPs of Marketing & Business Development who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $153K.

Pay Difference by Location

National Average: $127,503

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for VPs of Marketing & Business Development, New York offers exceptional salaries, 53 percent above the national average. VPs of Marketing & Business Development will also find cushy salaries in Los Angeles (+38 percent), Atlanta (+21 percent), San Diego (+20 percent), and Boston (+19 percent). Location significantly influences compensation, with Dallas VPs of Marketing & Business Development earning much less — 45 percent less — than the national average. Not at the bottom but still paying below the median are employers in Denver and Chicago (31 percent lower and 29 percent lower, respectively).

Related Job Salaries

Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Marketing & Business Development Salaries

National Average

Skills That Affect Vice President (VP), Marketing & Business Development Salaries

Customer Relationship Management (CRM)
up arrow 8%

Business Development
up arrow 6%

Product Development
up arrow 1%

National Average

Marketing Management
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 29 votes.


44 %
56 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 78%
medical benefits
Vision: 67%
dental benefits
None: 11%