Vice President (VP), Marketing & Business Development Salary

Six-figure salaries are the norm for VPs of Marketing & Business Development in the United States, with median pay hovering around $124K per year. In the world of VPs of Marketing & Business Development, overall cash earnings stretch from $71K near the bottom to $220K near the top; these packages encompass bonuses that run close to $50K and profit sharing that can (albeit rarely) exceed $45K, along with commissions approaching $77K. Career duration is the biggest factor affecting pay for this group, followed by geography. The majority of VPs of Marketing & Business Development (62 percent) survey respondents are male. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. The majority of workers are highly satisfied with their job. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$68,507 - $182,431

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$68,507 - $182,431  
   
Bonus
$2,492 - $49,575  
Profit Sharing
$1,838 - $44,900  
Commission
$0.00 - $76,840  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$70,529 - $220,037  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 461
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Job Description for Vice President (VP), Marketing & Business Development

Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,

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Vice President (VP), Marketing & Business Development Tasks

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Popular Skills for Vice President (VP), Marketing & Business Development


Survey results show that VPs of Marketing & Business Development use a fair number of skills. Most notably, facility with Business Development and Product Development are correlated to pay that is significantly above average, leading to increases of 31 percent and 6 percent, respectively. Skills that seem to negatively impact pay include Microsoft Office, New Business Development, and Strategic Sales. The majority of those who know New Business Development also know Product Marketing.

Pay by Experience Level for Vice President (VP), Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of VPs of Marketing & Business Development. Respondents with less than five years' experience take home $98K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $121K. VPs of Marketing & Business Development claiming one to two decades of experience make an estimated median of $142K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $164K.

Pay Difference by Location


VPs of Marketing & Business Development will find that Los Angeles offers an impressive pay rate, one which exceeds the national average by 27 percent. VPs of Marketing & Business Development can also look forward to large paychecks in cities like Houston (+26 percent), San Diego (+19 percent), Denver (+19 percent), and Chicago (+19 percent). St. Louis is home to the smallest salaries in the field, lagging the national average by 18 percent. Employers also pay below the national average in Dallas (13 percent lower) and Austin (8 percent lower).

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Experience Affects Vice President (VP), Marketing & Business Development Salaries



National Average
$138,000



Skills That Affect Vice President (VP), Marketing & Business Development Salaries

Business Development
up arrow 31%


National Average
$138,000

Product Marketing
up arrow 1%

Customer Relationship Management (CRM)
up arrow 1%

Strategic Marketing
up arrow 4%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.

Gender

Female
38 %
Male
62 %

Years of Experience

Less than 1 year
0%
1-4 years
8%
5-9 years
15%
10-19 years
38%
20 years or more
39%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 77%
vision benefits Vision: 59% employee benefits None: 9%
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