Vice President (VP), Marketing & Communications Salary
The average pay for a Vice President (VP), Marketing & Communications is $126,324 per year. Experience has a moderate effect on income for this job. Most people in this job have more than five years' experience in related jobs. A skill in Branding is associated with high pay for this job.
Job Description for Vice President (VP), Marketing & Communications
Vice presidents (VPs) of marketing and communications perform a wide variety of duties related to developing strategies and goals for their organization's marketing and communication efforts. They are responsible forRead More...
working with other executives and departments to determine optimal plans and procedures, developing effective advertising campaigns across a variety of mediums, and generating regular reports and analysis related to initiatives' performance. Depending on the company, this vice president may manage campaigns in multiple countries, regions of the world, and languages.
Vice presidents of marketing and communications typically work during regular business hours, although overtime may be required depending on the needs of the business. Some travel may be needed as well. Vice presidents of marketing and communications should work well in a team setting with subordinates and other executives, as well as on their own with minimal supervision.
Vice presidents of marketing and communications are found across many industries. Because of this wide variety, exact requirements for this position may vary greatly. Typically, any position at the vice president level requires an extensive marketing and communications background; The specific experience level needed depends on the company's needs and requirements, and it may range from several years of applicable experience to 10 or more years of management and executive experience. Educational requirements may vary, although a common minimum requirement is a bachelor’s degree in a related field.
Vice President (VP), Marketing & Communications Tasks
- Oversee staff operations, business planning and budget development.
- Develop and maintain relationships with media outlets.
- Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
- Oversee communication press releases, scripts and editorials.
- Plan, direct and set the strategic direction of marketing and communication program within an organization.
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