Vice President (VP), Public Relations Salary

Wages for VPs of Public Relations in the United States are generous, with average pay above six figures ($118K) per year. Experience level is the biggest factor affecting pay for this group, followed by geography. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the larger part. For the most part, VPs of Public Relations enjoy their work and report high levels of job satisfaction. Female VPs of Public Relations make up most of the survey respondents at 73 percent. The numbers in this rundown were provided by PayScale's salary survey participants.
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$71,541 - $162,768
$72K
$120K
$160K
MEDIAN: $117,883
10%
50%
90%

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$0$175K
Salary $71,541 - $162,768
Bonus $1,987 - $30,639
Profit Sharing $3,250
Commission $4,250
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$74,373 - $175,763
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 134

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.

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Vice President (VP), Public Relations Tasks

  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.
  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.

Vice President (VP), Public Relations Job Listings

Popular Skills for Vice President (VP), Public Relations


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Corporate Communications, Media / Public Relations, Strategic Planning, and Marketing Communications are correlated to pay that is above average. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Marketing Communications and Strategic Planning also typically command lower compensation. Most people familiar with Media / Public Relations also know Social Media Marketing.

Pay by Experience Level for Vice President (VP), Public Relations

Pay by Experience for a Vice President (VP), Public Relations has a positive trend. An entry-level Vice President (VP), Public Relations with less than 5 years of experience can expect to earn an average total compensation of $80,000 based on 13 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Public Relations with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $108,000 based on 42 salaries. An experienced Vice President (VP), Public Relations which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $122,000 based on 73 salaries. A Vice President (VP), Public Relations with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $132,000 based on 31 salaries.

Pay Difference by Location

National Average: $121,681

Larger city markers indicate a job is popular in that location.

For VPs of Public Relations, working in the bustling city of Los Angeles has its advantages, including an above-average pay rate. VPs of Public Relations will also find cushy salaries in Boston (+10 percent) and New York (+8 percent). The smallest paychecks in the market, 13 percent south of the national average, can be found in Chicago.

Vice President (VP), Public Relations Reviews

Q: What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
"Very Busy Most Of The Time."
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

Related Job Salaries

Key Stats for Vice President (VP), Public Relations

Gender

Female
73 %
Male
27 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.
Less than 1 year
2%
1-4 years
5%
5-9 years
20%
10-19 years
46%
20 years or more
26%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Public Relations Salaries

▲9%

▼0%

National Average
$122,000

▼11%

▼34%

Skills That Affect Vice President (VP), Public Relations Salaries

National Average
$122,000

Corporate Communications
▼5%

Media / Public Relations
▼6%


Marketing Communications
▼21%

Social Media Marketing
▼29%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
2%
1-4 years
5%
5-9 years
20%
10-19 years
46%
20 years or more
26%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 78%
vision benefits
Vision: 68%
no benefits
None: 8%
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