Vice President (VP), Public Relations Salary

VPs of Public Relations in the United States can expect to earn a very generous salary, with average salaries (in the ballpark of $103K) surpassing six figures annually. Total incomes of VPs of Public Relations incorporate potential for, in a few cases, more than $31K from bonuses and close to $20K from profit sharing; these performance components cause packages to range between $71K and $172K. Career length and the particular city each impact pay for this group, with the former having the largest influence. Most VPs of Public Relations survey respondents are women (75 percent). Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to the larger part. The majority of workers are highly satisfied with their job. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$69,050 - $156,037
MEDIAN: $102,886

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$69,050 - $156,037  
$-0.49 - $30,639  
Profit Sharing
$0.00 - $19,866  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$70,574 - $171,995  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 153
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Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.


Vice President (VP), Public Relations Tasks

  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.
  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.

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Pay by Experience Level for Vice President (VP), Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Professionals with less than five years' experience earn a median of $72K annually, but folks with five to 10 years under their belts report a weighty six-figure median of $104K. VPs of Public Relations with one to two decades of relevant experience report an average salary of approximately $116K. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $107K by contrast.

Vice President (VP), Public Relations Reviews

What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
"Very Busy Most Of The Time."
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

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Experience Affects Vice President (VP), Public Relations Salaries

up arrow 7%

National Average

up arrow 1%

up arrow 4%

up arrow 33%

Skills That Affect Vice President (VP), Public Relations Salaries

Social Media Marketing
up arrow 2%

National Average

Strategic Planning
up arrow 2%

Media / Public Relations
up arrow 3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.


75 %
25 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 95%
dental benefits
Dental: 84%
medical benefits
Vision: 65%
dental benefits
None: 5%