VPs of Public Relations receive generous compensation in the United States — earning an average of $112K per year, their standard salaries shoot well into the six-figure range. Experience level is the biggest factor affecting pay for this group, followed by geography. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. Most workers in this position report high levels of job satisfaction. Men are in the minority of survey respondents, with female VPs of Public Relations making up 75 percent. The data in this summary comes from the PayScale salary survey.
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$70,343 - $153,853
$70K
$110K
$150K
MEDIAN: $111,693
10%
50%
90%

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$20.40 - $57.50
$31
MEDIAN: $30.90
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$70,343 - $153,853  
   
Bonus
$1,020 - $29,535  
Profit Sharing
$2,500  
Commission
$4,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$72,205 - $168,550  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 127
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$30.90  
   
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,020 - $29,535  
   
Commission
$4,250  
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$72,205 - $168,550  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 5

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Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.

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Vice President (VP), Public Relations Tasks

  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.
  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.

Vice President (VP), Public Relations Job Listings

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Popular Skills for Vice President (VP), Public Relations


Job skills reported by VPs of Public Relations are limited. Most notably, skills in Media / Public Relations, Strategic Planning, Marketing Communications, and Social Media Marketing are correlated to pay that is above average. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Marketing Communications and Strategic Planning also typically command lower compensation. Most people experienced in Media / Public Relations also know Social Media Marketing.

Pay by Experience Level for Vice President (VP), Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


VPs of Public Relations who reported more years of relevant experience also reported higher earnings. Those in the early stages of their career can expect to make around $77K; however, individuals with five to 10 years of experience bring in $106K on average — a distinctly larger sum. VPs of Public Relations who work for 10 to 20 years in their occupation tend to earn about $124K. VPs of Public Relations who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $129K on average.

Vice President (VP), Public Relations Reviews

Q: What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
"Very Busy Most Of The Time."
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

Related Job Salaries

Key Stats for Vice President (VP), Public Relations

Gender

Female
75 %
Male
25 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 19 votes.
046
Less than 1 year
2%
1-4 years
5%
5-9 years
20%
10-19 years
47%
20 years or more
26%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Public Relations Salaries

Late-Career
up arrow 12%


National Average
$115,000

Mid-Career
up arrow 8%

Entry-Level
up arrow 33%

Skills That Affect Vice President (VP), Public Relations Salaries


National Average
$115,000


Marketing Communications
up arrow 16%

Social Media Marketing
up arrow 36%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 19 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
2%
1-4 years
5%
5-9 years
20%
10-19 years
47%
20 years or more
26%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 78%
vision benefits
Vision: 69%
dental benefits
None: 8%
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