Vice President (VP), Public Relations Salary

VPs of Public Relations enjoy a hefty income, with average pay passing six figures ($112K) annually in the United States. Experience level is the biggest factor affecting pay for this group, followed by geography. The majority of workers are highly satisfied with their job. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Female VPs of Public Relations make up most of the survey respondents at 76 percent. This snapshot results from replies to PayScale's salary survey.
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$70,132 - $153,538
$70K
$110K
$150K
MEDIAN: $111,943
10%
50%
90%

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$20.40 - $57.50
$31
MEDIAN: $30.90
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$70,132 - $153,538  
   
Bonus
$1,033 - $29,087  
Profit Sharing
$2,500  
Commission
$4,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$71,451 - $168,862  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 119
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$30.90  
   
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,033 - $29,087  
   
Commission
$4,250  
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$71,451 - $168,862  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 5
© PayScale, Inc. @ www.payscale.com

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Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.

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Vice President (VP), Public Relations Tasks

  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.
  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.

Vice President (VP), Public Relations Job Listings

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Popular Skills for Vice President (VP), Public Relations


Survey takers who work as VPs of Public Relations typically report just a few professional skills. Most notably, skills in Corporate Communications, Media / Public Relations, Strategic Planning, and Marketing Communications are correlated to pay that is above average. Social Media Marketing and Marketing Communications, on the other hand, are typically associated with much lower pay. Those proficient in Media / Public Relations are, more often than not, also skilled in Social Media Marketing.

Pay by Experience Level for Vice President (VP), Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


VPs of Public Relations with a rich background of experience are typically rewarded with larger paychecks. Folks with fewer than five years of experience earn around $80K on average, but respondents who have racked up five to 10 years benefit from a six-figure median of $108K. VPs of Public Relations see a median salary of $122K after reaching one to two decades on the job. People who have worked for more than 20 years report a median income of $132K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

National Average: $114,746

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for VPs of Public Relations, Los Angeles offers exceptional salaries, 31 percent above the national average. VPs of Public Relations will also find cushy salaries in Boston (+17 percent) and New York (+14 percent). Those in the field find the lowest salaries in Chicago, 8 percent below the national average.

Vice President (VP), Public Relations Reviews

Q: What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
`"$Very Busy Most Of The Time."`
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

Related Job Salaries

Key Stats for Vice President (VP), Public Relations

Gender

Female
76 %
Male
24 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 20 votes.
Less than 1 year
2%
1-4 years
6%
5-9 years
20%
10-19 years
47%
20 years or more
25%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Vice President (VP), Public Relations Salaries

▲15%

▲6%

National Average
$115,000

▼6%

▼30%

Skills That Affect Vice President (VP), Public Relations Salaries

Media / Public Relations
▼0%

Corporate Communications
▼0%

National Average
$115,000


Marketing Communications
▼16%

Social Media Marketing
▼25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 20 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
2%
1-4 years
6%
5-9 years
20%
10-19 years
47%
20 years or more
25%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 77%
vision benefits
Vision: 68%
dental benefits
None: 9%
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