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Vice President (VP), Public Relations Salary

Median pay for VPs of Public Relations in the United States lies in the neighborhood of $104K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to the greater part. The majority of VPs of Public Relations claim high levels of job satisfaction. Most VPs of Public Relations survey respondents are women (72 percent). This overview is based on answers to PayScale's salary questionnaire.
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$69,742 - $155,180
(Median)
$70K
$100K
$160K
MEDIAN: $104,490
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$69,742 - $155,180  
   
Bonus
$0.00 - $26,036  
Profit Sharing
$0.00 - $5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$71,741 - $171,956  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 151
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Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.

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Vice President (VP), Public Relations Tasks

  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.
  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.

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VPs of Public Relations who responded to the survey indicated only a few skills that they use on the job. Those who have experience with Strategic Planning, Media / Public Relations, and Social Media Marketing can expect to be compensated well for these skills. It is not unusual for someone who knows Media / Public Relations to be familiar with Strategic Planning as well.

Vice President (VP), Public Relations Reviews

What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
"Very Busy Most Of The Time."
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

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Experience Affects Vice President (VP), Public Relations Salaries

Late-Career
up arrow 8%

Experienced
up arrow 7%

National Average
$112,000

Mid-Career
up arrow 5%

Skills That Affect Vice President (VP), Public Relations Salaries

Strategic Planning
up arrow 2%

National Average
$112,000

Media / Public Relations
up arrow 1%

Social Media Marketing
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 28 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

1-4 years
5%
5-9 years
21%
10-19 years
50%
20 years or more
25%

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 85%
vision benefits Vision: 63% employee benefits None: 5%
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