Vice President (VP), Public Relations (PR) & Corporate Communications Salary
The average pay for a Vice President (VP), Public Relations (PR) & Corporate Communications is $126,579 per year. Most people in this job have more than five years' experience in related jobs.
Job Description for Vice President (VP), Public Relations (PR) & Corporate Communications
A vice president (VP) of public relations (PR) and corporate communications is a board-level executive who generally has oversight for all official messaging. This executive may provide coaching and talking points to relevant managers on media inquiries, as well as work with marketing and branding professionals within the company to help shape press releases. The VP of PR and corporate communications is typically the point person in a rapid-response team should the need arise. In most situations, this public relations executive ensures proactive, positive messaging and discussion exists regarding their organization. They ensure that when managers, directors and board executives answer questions from the press or shareholders, they present the company and its initiatives in the best possible light; the VP and his or her staff may work with these company representatives extensively and provide talking points to ensure a consistency of vision and approach. In some cases, the VP acts as an overall spokesperson for the corporation on media inquiries.Read More...
A VP of public relations and corporate communications typically has a strong educational background in communications, business management and marketing. This position requires high-level written and verbal communication skills and an ability to manage personnel and managers across a variety of teams within an organization. Typically, individuals in this position are promoted from within their company and are familiar with the corporate culture, image and branding. These executives typically work regular hours during the business week, although some situations occasionally dictate irregular hours, field work and travel.
Vice President (VP), Public Relations (PR) & Corporate Communications Tasks
- Oversee staff operations, business planning and budget development.
- Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
- Research and analyze target markets to develop strategic and tactical plans to grow the business.
- Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
- Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
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