Vice President (VP), Marketing Salary (United States)

A Vice President (VP), Marketing earns an average salary of $136,475 per year. Most people in this job have more than five years' experience in related jobs. A skill in Branding is associated with high pay for this job.
Vice President (VP), Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$78,495 - $184,342
(Median)
78K
100K
140K
160K
180K
MEDIAN: $136,475
10%
25%
50%
75%
90%
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Vice President (VP), Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$19.22 - $88.78
(Median)
19
73
83
MEDIAN: $73.00
10%
50%
75%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$80K$160K$240K
Salary
$78,495 - $184,342  
   
Bonus
$4,810 - $49,555  
Profit Sharing
$1,938 - $20,664  
Commission
$1,500 - $70,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$82,816 - $220,114  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 2,860
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50$100$150
Hourly Rate
$19.22 - $88.78  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Bonus
$4,810 - $49,555  
   
Commission
$1,500 - $70,000  
Profit Sharing
$1,938 - $20,664  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$82,816 - $220,114  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 2,860
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United States (change)
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Job Description for Vice President (VP), Marketing

  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Oversee staff operations, develop policies and business plans.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
Read more about: Private Sector Executives

Common Career Paths for Vice President (VP), Marketing

Vice President (VP), Marketing Job Listings

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Popular Skills for Vice President (VP), Marketing

Pay by Experience Level for Vice President (VP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

San Jose
up arrow 34%
up arrow 11%
Irvine
up arrow 9%
Dallas
up arrow 8%
San Diego
up arrow 8%
up arrow 7%
Denver
up arrow 4%
Austin
up arrow 3%
up arrow 2%
up arrow 2%
Minneapolis
up arrow 2%
National Average
$154,000
Washington
up arrow 6%
Larger circles over a city indicate a job is popular in that location.

Vice President (VP), Marketing Reviews

What is it like working as a Vice President (VP), Marketing?
Vice President (VP), Marketing in Baltimore:
"Work Flexibility And Corporate Culture."
Pros: Flexibility to make decisions and work independently at times. Travel all of the Country meeting new people an promoting an important product.
Cons: Boss who thinks he knows everything and is not very flexible to new management ideas. Hiring practices are terrible not bringing in the right people for the job. Poor shop leadership leads to mistakes that can hurt relationships with clients.

Related Job Salaries

Experience Affects Vice President (VP), Marketing Salaries

National Average
$154,000
Entry-Level
up arrow 39%

Skills That Affect Vice President (VP), Marketing Salaries

up arrow 10%
Strategic Marketing
up arrow 4%
Market Research
up arrow 4%
Advertising
0%
National Average
$154,000
Marketing Communications
up arrow 1%
Strategic Planning
up arrow 2%
Lead Generation
up arrow 8%
Microsoft Office
up arrow 20%
Microsoft Excel
up arrow 27%
Microsoft Word
up arrow 27%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 706 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
0%
1-4 years
3%
5-9 years
11%
10-19 years
52%
20 years or more
34%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 81%
vision benefits Vision: 64% employee benefits None: 7%
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