Vice President (VP), Operations and Marketing Salary

Wages for VPs of Operations and Marketing in the United States are generous, with average pay above six figures ($98K) per year. With some bonuses approaching $38K and certain profit sharing proceeds approaching $20K, overall incomes of VPs of Operations and Marketing spread between $52K and $184K depending on individual performance. A strong majority enjoy medical while the greater part get dental coverage. Vision coverage is also available to approximately two in five. Job satisfaction for VPs of Operations and Marketing is high. Men working as VPs of Operations and Marketing who took the survey just slightly outnumber women at 53 percent. The data in this summary comes from the PayScale salary survey.
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$50,186 - $158,726
(Median)
$50K
$98K
$160K
MEDIAN: $98,348
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Salary
$50,186 - $158,726  
   
Bonus
$425.00 - $37,500  
Profit Sharing
$2,750 - $20,000  
Commission
$0.00 - $73,404  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,464 - $183,666  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 149
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Job Description for Vice President (VP), Operations and Marketing

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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Survey results imply that VPs of Operations and Marketing put a diverse skill set to use. Most notably, facility with Strategic Planning, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 25 percent, 9 percent, and 7 percent, respectively. Employees educated in Marketing Management are typically practiced in Operations Management, too.

Pay by Experience Level for Vice President (VP), Operations and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have less than five years' experience make $75K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $95K. After 10 to 20 years, professionals can make it pretty big; the median salary sits in the six-figure neighborhood of $108K. VPs of Operations and Marketing who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $120K.

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Experience Affects Vice President (VP), Operations and Marketing Salaries

Late-Career
up arrow 13%

Experienced
up arrow 2%

National Average
$106,000

Mid-Career
up arrow 11%

Entry-Level
up arrow 30%

Skills That Affect Vice President (VP), Operations and Marketing Salaries

Strategic Planning
up arrow 25%

Strategic Marketing
up arrow 9%

Marketing Management
up arrow 7%

Operations Management
up arrow 4%

National Average
$106,000

People Management
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 37 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

1-4 years
12%
5-9 years
21%
10-19 years
37%
20 years or more
30%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 60%
vision benefits Vision: 41% employee benefits None: 19%
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