Vice President (VP), Operations and Marketing Salary

Salaries for VPs of Operations and Marketing in the United States are generous, with average pay above six figures ($99K) per year. Overall cash earnings for VPs of Operations and Marketing stretch from $52K on the lower end to $189K near the top, and the heftiest packages can encompass around $36K from bonuses and $20K from profit sharing. Men make up a slight majority of VPs of Operations and Marketing (55 percent) who responded to the survey. Job satisfaction for VPs of Operations and Marketing is high. Medical benefits are awarded to a fair number, and the larger part earn dental coverage. The information for this snapshot was generated by responses to the PayScale salary survey.
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$49,460 - $160,838
(Median)
$49K
$99K
$160K
MEDIAN: $98,581
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Salary
$49,460 - $160,838  
   
Bonus
$496.65 - $35,948  
Profit Sharing
$2,534 - $19,727  
Commission
$0.00 - $77,281  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,911 - $188,701  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 153
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Job Description for Vice President (VP), Operations and Marketing

  • Evaluate operational processes and procedures, and develop strategies and implementation plans to improve and standardize all aspects of operations.
  • Provide leadership for the overall operating performance of the business.
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop new resources and new revenue streams.

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VPs of Operations and Marketing report using a pretty varied skill set on the job. Most notably, facility with Strategic Planning, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 26 percent, 8 percent, and 5 percent, respectively. Skills that are correlated to lower pay, on the other hand, include People Management. Marketing Management and Operations Management are correlating skills — those who know the former usually know the latter.

Pay by Experience Level for Vice President (VP), Operations and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many VPs of Operations and Marketing, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Whereas the median salary for inexperienced employees is approximately $80K, incomes in the five-to-10 year group are significantly higher, averaging to the comfortable six-figure sum of $100K. On average, VPs of Operations and Marketing make $114K following one to two decades on the job. VPs of Operations and Marketing who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $125K on average.

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Experience Affects Vice President (VP), Operations and Marketing Salaries

Late-Career
up arrow 16%

Experienced
up arrow 6%

National Average
$107,000

Mid-Career
up arrow 7%

Entry-Level
up arrow 25%

Skills That Affect Vice President (VP), Operations and Marketing Salaries

Strategic Planning
up arrow 26%

Strategic Marketing
up arrow 8%

Marketing Management
up arrow 5%

Operations Management
up arrow 4%

National Average
$107,000

People Management
up arrow 3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 31 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

1-4 years
13%
5-9 years
22%
10-19 years
38%
20 years or more
27%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 60%
medical benefits
Vision: 43%
dental benefits
None: 20%
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