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Vice President (VP), Operations and Marketing Salary

VPs of Operations and Marketing in the United States see excellent average salaries — about $100K annually. Total cash compensation to VPs of Operations and Marketing bottoms out near $54K and approaches $189K on the high end; the biggest paychecks include approximately $49K from bonuses and almost $20K from profit sharing. Job satisfaction for VPs of Operations and Marketing is high. Women are just slightly outnumbered, with male VPs of Operations and Marketing making up 55 percent of survey respondents. A large number report receiving medical coverage from their employers and more than half collect dental insurance. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$51,194 - $159,776
MEDIAN: $99,532

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$51,194 - $159,776  
$500 - $48,605  
Profit Sharing
$2,750 - $20,000  
$0.00 - $73,404  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$53,818 - $188,702  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 151

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Vice President (VP), Operations and Marketing

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Operations and Marketing Job Listings

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Survey takers who work as VPs of Operations and Marketing typically report just a few professional skills. Most notably, skills in Strategic Planning, Strategic Marketing, Operations Management, and Marketing Management are correlated to pay that is above average. Skills that pay less than market rate include People Management and Marketing Management. Operations Management is a skill commonly found among those who know Marketing Management.

Pay by Experience Level for Vice President (VP), Operations and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience seems to be a major factor in determining the incomes of VPs of Operations and Marketing. Relatively untried employees who have fewer than five years of experience earn around $79K on average. People who have worked for five to 10 years can expect a higher median salary of $90K. Professionals who spend a good 10 to 20 years in the workforce haul in an average of $110K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $123K.

Related Job Salaries

United States (change)

Experience Affects Vice President (VP), Operations and Marketing Salaries

up arrow 12%


National Average

up arrow 18%

up arrow 28%

Skills That Affect Vice President (VP), Operations and Marketing Salaries

Strategic Planning
up arrow 19%

Strategic Marketing
up arrow 6%

Operations Management

National Average

Marketing Management
up arrow 4%

People Management
up arrow 5%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 39 votes.


45 %
55 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 61%
vision benefits Vision: 42% employee benefits None: 16%