Vice President (VP), Operations and Marketing Salary

VPs of Operations and Marketing enjoy a hefty income, with average pay passing six figures ($98K) annually in the United States. Total incomes of VPs of Operations and Marketing incorporate potential for, in a few cases, more than $39K from bonuses and close to $20K from profit sharing; these performance components cause packages to range between $52K and $184K. The majority of VPs of Operations and Marketing claim high levels of job satisfaction. Medical benefits are awarded to a strong majority, and a majority earn dental coverage. Women are just slightly outnumbered, with male VPs of Operations and Marketing making up 52 percent of survey respondents. This overview is based on answers to PayScale's salary questionnaire.
Read More
$50,001 - $158,988
(Median)
$50K
$98K
$160K
MEDIAN: $98,348
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Salary
$50,001 - $158,988  
   
Bonus
$360.65 - $38,541  
Profit Sharing
$2,750 - $20,000  
Commission
$0.00 - $73,404  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,310 - $184,048  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 147
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Vice President (VP), Operations and Marketing

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Operations and Marketing Job Listings

Search for more jobs:


VPs of Operations and Marketing usually report a few specific skills. Most notably, facility with Strategic Planning, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 25 percent, 9 percent, and 8 percent, respectively. Many workers who know Marketing Management also know Operations Management.

Pay by Experience Level for Vice President (VP), Operations and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


VPs of Operations and Marketing with a rich background of experience are typically rewarded with larger paychecks. Workers in their first five years can expect to earn $75K, but people who have been around for five to 10 years earn a noticeably bigger sum of $90K. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $108K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $122K on average.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Vice President (VP), Operations and Marketing Salaries

Late-Career
up arrow 14%

Experienced
up arrow 1%

National Average
$106,000

Mid-Career
up arrow 15%

Entry-Level
up arrow 30%

Skills That Affect Vice President (VP), Operations and Marketing Salaries

Strategic Planning
up arrow 25%

Strategic Marketing
up arrow 9%

Marketing Management
up arrow 8%

Operations Management
up arrow 3%

National Average
$106,000

People Management
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 37 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

1-4 years
13%
5-9 years
21%
10-19 years
36%
20 years or more
30%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 61%
vision benefits Vision: 42% employee benefits None: 18%
ADVERTISEMENT