Vice President (VP), Operations and Marketing Salary

Salaries for VPs of Operations and Marketing in the United States are generous, with average pay above six figures ($98K) per year. Cash earnings for VPs of Operations and Marketing — which occasionally include more than $38K from bonuses and more than $20K from profit sharing — stretch from around $52K to approximately $184K. The majority of workers are highly satisfied with their job. Men make up a slight majority of VPs of Operations and Marketing (52 percent) who responded to the survey. Medical benefits are awarded to a strong majority, and the larger part earn dental coverage. This report is based on responses to the PayScale salary survey.
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$50,186 - $158,726

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$50,186 - $158,726  
$425.00 - $37,500  
Profit Sharing
$2,750 - $20,000  
$0.00 - $73,404  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$52,464 - $183,666  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 149
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Job Description for Vice President (VP), Operations and Marketing

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

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VPs of Operations and Marketing seem to require a number of specific skills. Most notably, facility with Strategic Planning, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 25 percent, 9 percent, and 7 percent, respectively. Experience with Marketing Management is often linked with knowledge of Operations Management.

Pay by Experience Level for Vice President (VP), Operations and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Salaries for the relatively untried average out to around $75K, but survey participants with five to 10 years of experience earn a significantly higher median of $95K. Experienced professionals — those with 10 to 20 years in the field — see salaries in the six-figure territory, securing around $108K on average. More than 20 years of experience mean a somewhat bigger median paycheck of $122K, but it's not much more than what less experienced people make.

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Experience Affects Vice President (VP), Operations and Marketing Salaries

up arrow 14%

up arrow 1%

National Average

up arrow 11%

up arrow 30%

Skills That Affect Vice President (VP), Operations and Marketing Salaries

Strategic Planning
up arrow 25%

Strategic Marketing
up arrow 9%

Marketing Management
up arrow 7%

Operations Management
up arrow 3%

National Average

People Management
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 37 votes.


48 %
52 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 60%
vision benefits Vision: 42% employee benefits None: 19%