A Vice President (VP), Marketing earns an average salary of $134,395 per year. Most people in this job have more than five years' experience in related jobs. The highest paying skills associated with this job are Branding, Online Marketing, and Product Marketing.
Vice President (VP), Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$77,279 - $183,564
(Median)
77K
100K
130K
160K
180K
MEDIAN: $134,395
10%
25%
50%
75%
90%
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Vice President (VP), Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$19.39 - $87.98
(Median)
19
61
82
MEDIAN: $61.00
10%
50%
75%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$80K$160K$240K
Salary
$77,279 - $183,564  
   
Bonus
$4,491 - $49,552  
Profit Sharing
$1,992 - $25,050  
Commission
$-0.49 - $59,598  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$81,739 - $220,440  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 2,960
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50$100$150
Hourly Rate
$19.39 - $87.98  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Bonus
$4,491 - $49,552  
   
Commission
$-0.49 - $59,598  
Profit Sharing
$1,992 - $25,050  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$81,739 - $220,440  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 2,960
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Job Description for Vice President (VP), Marketing
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Oversee staff operations, develop policies and business plans.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
Read more about: Private Sector Executives
Popular Skills for Vice President (VP), Marketing
Pay by Experience Level for Vice President (VP), Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
Dallas
up arrow 8%
up arrow 7%
San Diego
up arrow 7%
Austin
up arrow 5%
Denver
up arrow 5%
up arrow 5%
up arrow 3%
Minneapolis
up arrow 2%
Portland
up arrow 1%
0%
National Average
$152,000
Washington
up arrow 7%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Vice President (VP), Marketing Salaries

National Average
$152,000
Entry-Level
up arrow 39%

Skills That Affect Vice President (VP), Marketing Salaries

Branding
up arrow 15%
Market Research
up arrow 4%
Advertising
0%
National Average
$152,000
Marketing Communications
up arrow 2%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 705 votes.
Gender
Female
44%
female alumni
 
Male
56%
male alumni
Years of Experience
Less than 1 year
0%
1-4 years
4%
5-9 years
11%
10-19 years
51%
20 years or more
34%
Common Health Benefits
medical benefits Medical: 92% dental benefits Dental: 82%
vision benefits Vision: 64% employee benefits None: 7%
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