When a company needs videos created for training, presentations to investors and stockholders, or advertising, they use a video producer. The video producer oversees all aspects of creating the video(s) needed. They handle scripting, shooting, and editing, as well as the acquisition of any equipment or on-screen talent necessary for the video itself.
First, the video producer listens carefully to their client's needs of each specific job. Then, they develop an outline that specifies all outcomes and usually provide the company with a pitch based on these specifications. The producer works on a storyboard of the video, and - upon client approval - starts creating a final product, scheduling shooting, gathering equipment and talent, and securing locations.
The video producer may work alone on smaller jobs, but they likely have a crew operating cameras or sound equipment. The shoot is normally scheduled along fairly tight budget and time parameters, and the producer normally ensures that as much usable footage as possible is created. After this, the producer normally either edits or supervises the editing of the material and present the final product for approval.
In some cases, a company may also use a video producer to document meetings or presentations. In these cases, the producer’s job is to be sure that equipment is properly set up and the video and sound gear is sufficient to capture the event to be documented.
Video producers usually work regular business hours when working in the business sector. The requirements of shooting schedules, however, likely include odd hours during production. Companies usually prefer to hire producers with a bachelor's degree in communications, production, or a related field; they are likely to look for prior experience in camera or editing work as well.
Video Producer Tasks
- Manage video production process by allocating staff, setting schedules, budgeting, and evaluating progress.
- Support project development, including storyboarding, prototyping, scriptwriting, and consulting with clients.
- Collaborate with art directors, writers, and production crew to understand video status and needs.