Visual Merchandiser Salary
Job Description for Visual Merchandiser
Merchandising is an essential component of advertising, marketing, and sale. A visual merchandiser designs, develops, and implements the visual look of a retail store and the merchandise being sold. The size of the store affects the scope of the merchandisers' responsibilities, but they usually oversee visual display, inventory management, and training employees on merchandising.Read More...
Visual merchandisers may work alone in smaller retail locations; however, in larger stores, they may be part of a visual merchandising team. Since part of their responsibilities includes creating or changing visual displays, there may be times where it is necessary to push and lift items of up to 50 pounds. The job can be considered physically demanding and may call for merchandisers to be on their feet all day.
Since this position is in a retail environment, visual merchandisers may be asked to work when there are fewer customers in the area. They may work early mornings or late nights to accommodate these requests; they also may be required to work on weekends, or put in extra hours to accommodate special projects or campaigns.
Most retailers will require their visual merchandisers to have retail experience. A degree is typically not required; however, an associate’s degree in business, advertising, marketing, or a related field is often helpful. An ability to work under pressure is important, as the merchandiser may need to carry out a significant amount of changes in a short amount of time.
Visual Merchandiser Tasks
- Work under the direction of the visual merchandising manager to customize product displays for a retail store.
- Facilitate customer buying decisions by ensuring product information is readily accessible.
- Arrange aisles and displays to provide easy customer access and make products easy to find.
- Manage the building and updating of in-store merchandise displays.
Common Career Paths for Visual Merchandiser
Visual Merchandisers often transition into Visual Merchandising Manager positions, for which compensation tends to be much higher. On average, Visual Merchandising Managers earn $48K per year. It is quite typical for Visual Merchandisers to transition into roles as Visual Managers or Retail Store Managers, where reported median earnings are $12K and $9K higher per year.
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Popular Employer Salaries for Visual Merchandiser
Known for taking on a considerable number of Visual Merchandisers, Macy's, Inc., Target Corporation, H&M Hennes & Mauritz Inc., Forever 21, Inc., and Forever21 are leading firms in the industry. IKEA attracts talent by shelling out the biggest paychecks in the area — the median in that office is $42K. Visual Merchandisers will also find cushy salaries at Bloomingdales Inc. (+$42K), H&M Hennes & Mauritz Inc. (+$37K), and Zara (+$35K).
With a median salary of only $25K (70 percent less than the top paying company), Forever 21, Inc. lags significantly in the earnings department. Workers also receive paychecks lighter than average at Kohl's Department Stores Inc, Forever21, and The Container Store. Those companies pay a median salary of $25K.
Popular Skills for Visual Merchandiser
Survey results imply that Visual Merchandisers deploy a substantial tool kit of skills at work. Most notably, skills in styling, Visual Merchandising, Project Management, and Retail are correlated to pay that is above average, with boosts between 7 percent and 14 percent. Skills that seem to negatively impact pay include display, Graphic Design, and People Management. For most people, competency in Design indicates knowledge of styling.
Pay by Experience Level for Visual Merchandiser
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Visual Merchandisers, extensive experience does not lead to significantly more money. Relatively untried employees who have less than five years' experience make $29K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $33K. After working for 10 to 20 years, Visual Merchandisers make a median salary of $35K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $36K.
Pay Difference by Location
Visual Merchandisers will find that Boston offers an impressive pay rate, one which exceeds the national average by 31 percent. Visual Merchandisers can also look forward to large paychecks in cities like Seattle (+28 percent), New York (+28 percent), Dallas (+19 percent), and Los Angeles (+16 percent). Trailing the national average by 16 percent, Houston is the market with the smallest paychecks. On the whole, employers pay 10 percent below the median salary for those in this field in Minneapolis and Washington.
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