Visual merchandising managers are in charge of managing all aspects of the merchandising visuals for their organization. They are responsible for developing and implementing effective strategies to retain brand identity, as well as increase brand loyalty and generate revenue by using attractive displays. They research market and industry trends, using the results to create impressive visuals for use with their company's offerings. Visual merchandising managers also actively participate in the design and review process, assessing tester models or units based on specific business requirements.
Visual Merchandising Manager Tasks
Contribute to the development of visual merchandising plans for in-store displays and seasonal product displays.
Coordinate with senior management to customize store displays for individual retail stores.
Visit store locations to supervise the implementation of visual merchandising plans.
Coordinate the personnel updating in-store merchandise displays.