Visual specialists assist with marketing, advertising, and product development for their organizations and typically work within marketing and creative departments to help create ad campaigns, web designs for online stores, and layouts for physical stores, and some even contribute to brainstorming and developing products.
Visual specialists work primarily in an office environment on a computer or with a drafting table, depending on their expertise and experience with computer-assisted design. Some specialists may need to help adjust physical layouts and ad displays in stores by seeing them in-person, and they may also conduct presentations on products or ad campaigns for executives within the company.
A bachelor's degree and prior experience in marketing, visual arts, or advertising are generally required for this position. A typical day may involve developing and refining advertising campaigns and piecing together art samples provided by co-workers or contracted artists, and some may prepare presentations for management regarding the marketing materials being created to have them tested by focus groups. Visual specialists should also be able to interpret sales data and be prepared to adjust projects based on what will attract and maintain customers and increase sales.
Visual Specialist Tasks
Maintain store shelf standards and inventory, including rotation of products.
Stock, restock, and order merchandise.
Set up displays and change signage for products.
Implement shelf planograms.
Communicate changes or additions to current products.