Web Analyst Salary

Web Analysts in the United States take home approximately $58K per year on average. Cash earnings for Web Analysts — which occasionally include more than $7K from bonuses and more than $6K from profit sharing — stretch from around $39K to approximately $85K. Location and tenure each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and most earn dental coverage. Male Web Analysts who responded to the survey are more common than women; more than half (62 percent) are men. Job satisfaction is high and work is enjoyable for most Web Analysts. The numbers in this rundown were provided by PayScale's salary survey participants.

$39,057 - $83,425
(Median)
$39K
$58K
$83K
MEDIAN: $57,528
10%
50%
90%

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$16.92 - $55.00
(Median)
$17
$25
$55
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$39,057 - $83,425  
   
Bonus
$0.00 - $7,148  
Profit Sharing
$-0.50 - $6,198  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,757 - $85,270  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 362
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19$38$57
Hourly Rate
$16.92 - $55.00  
   
Overtime
$-0.49 - $53.40  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $7,148  
   
Profit Sharing
$-0.50 - $6,198  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,757 - $85,270  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 49
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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Survey results imply that Web Analysts deploy a deep pool of skills on the job. Most notably, skills in Web Marketing, SQL, Search Engine Marketing, and HTML are correlated to pay that is above average, with boosts between 8 percent and 12 percent. Most people experienced in Data Analysis also know Microsoft Excel.

Pay Difference by Location

National Average: $57,799

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 24 percent, Web Analysts in St. Louis receive some of the highest pay in the country. Web Analysts will also find cushy salaries in Seattle (+21 percent), San Francisco (+19 percent), San Diego (+16 percent), and New York (+13 percent). Web Analysts in Detroit report much lower salaries than the rest of the country — 43 percent below the national average — proving that residence is a major factor in overall pay. Employers pay around 31 percent less in Boston and 11 percent less in Chicago, below-median salaries for those in this field.

Web Analyst Reviews

What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

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Experience Affects Web Analyst Salaries

Experienced
up arrow 52%


National Average
$58,000


Skills That Affect Web Analyst Salaries

Web Marketing
up arrow 12%

SQL
up arrow 11%

Search Engine Marketing (SEM)
up arrow 8%

HTML
up arrow 5%

Microsoft Office
up arrow 4%

Microsoft Excel
up arrow 2%

Web Analytics
up arrow 1%

Search Engine Optimization (SEO)
up arrow 1%

Data Analysis
0%

JavaScript
0%

National Average
$58,000

Google Analytics
up arrow 1%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
38 %
Male
62 %

Years of Experience

Less than 1 year
5%
1-4 years
67%
5-9 years
23%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 83%
medical benefits
Vision: 72%
dental benefits
None: 10%
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