Web Analyst Salary

Median pay for Web Analysts in the United States is around $56K per year. Cash earnings for Web Analysts — which occasionally include more than $8K from bonuses and more than $6K from profit sharing — stretch from around $37K to approximately $86K. Geography and career length each impact pay for this group, with the former having the largest influence. The majority of Web Analysts claim high levels of job satisfaction. More than half of Web Analysts (63 percent) survey respondents are men. Medical benefits are awarded to a large number, and most earn dental coverage. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$38,154 - $82,816

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$14.65 - $54.25

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$38,154 - $82,816  
   
Bonus
$0.00 - $8,052  
Profit Sharing
$-0.50 - $6,107  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,396 - $85,664  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 360
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19$38$57
Hourly Rate
$14.65 - $54.25  
   
Overtime
$-0.49 - $53.45  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $8,052  
   
Profit Sharing
$-0.50 - $6,107  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,396 - $85,664  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 51
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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in SQL, Web Marketing, Microsoft Office, and HTML are correlated to pay that is above average, with boosts between 7 percent and 17 percent. At the other end of the pay range are skills like Google Analytics. For most people, competency in Data Analysis indicates knowledge of Microsoft Excel.

Pay Difference by Location


For Web Analysts, busy San Francisco offers a higher-than-average pay rate, 31 percent above the national average. Web Analysts will also find cushy salaries in Seattle (+19 percent), St. Louis (+19 percent), San Diego (+19 percent), and New York (+9 percent). Location is a huge contributor to overall pay, with Web Analysts in Detroit earning a whopping 42 percent below the national average. Not at the bottom but still paying below the median are employers in Boston and Chicago (29 percent lower and 8 percent lower, respectively).

Web Analyst Reviews

What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

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Experience Affects Web Analyst Salaries

Experienced
up arrow 44%


National Average
$56,000


Skills That Affect Web Analyst Salaries

SQL
up arrow 17%

Web Marketing
up arrow 10%

HTML
up arrow 7%

Microsoft Office
up arrow 7%

Microsoft Excel
up arrow 3%

Data Analysis
up arrow 2%

JavaScript
up arrow 2%

Web Analytics
up arrow 1%

Search Engine Optimization (SEO)
up arrow 1%

Search Engine Marketing (SEM)
up arrow 1%

National Average
$56,000

Google Analytics
up arrow 6%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 58 votes.

Gender

Female
37 %
Male
63 %

Years of Experience

Less than 1 year
6%
1-4 years
67%
5-9 years
22%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 82%
vision benefits Vision: 70% employee benefits None: 10%
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