Web Analyst Salary
For Web Analysts, yearly average wages total $60K annually. Location is the biggest factor affecting pay for this group, followed by tenure. Job satisfaction is reported as high by the vast majority of workers. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Men make up the majority of Web Analysts (63 percent) survey respondents. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
Job Description for Web Analyst
Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.Read More...
Web analysts work primarily with numbers and computer programs to determine how productive a company's website is and how it may be improved. They use software that draws and provides statistical information about website visitors. This includes the parts of the site users visit the most, which areas of a website create the most revenue, what needs improvement, as well as the kinds of demographics the website is reaching and attracting. Web analysts may work alone or on a team depending on the size of their employing company. They may report to a head of business development or a director of information technology. They generally work in an office setting, and their work hours are usually the standard business hours of Monday through Friday, 8 or 9 a.m. to 4 or 5 p.m. Some may work during the evening or over weekends if there is a deadline to be met.
The educational requirement for web analysts are usually at least an associate's degree in web development, and often times they require certification in the field. One of the primary certifications is a Certified Internet Web Professional which requires the completion of a particular course/training program. Experience in the field is preferred for some positions, but some web analysts may be hired directly out of college or a certification program.
Web analysts are instrumental in discovering what is productive and what is not on a company website. They use their tools to improve on web-based information and in return have an effect on the profit of the company for whom they work.
Web Analyst Tasks
- Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.
- Use web analytics and other tools to derive business decisions from click-stream data.
- Recommend website changes to improve customer experience and business results.
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Popular Skills for Web Analyst
Web Analysts report using a large range of skills on the job. Most notably, skills in Search Engine Marketing, Web Marketing, Web Analytics, and Google Analytics are correlated to pay that is above average, with boosts between 4 percent and 11 percent. Skills that are correlated to lower pay, on the other hand, include Microsoft Office. Those familiar with Data Analysis also tend to know Microsoft Excel.
Pay Difference by Location
Surpassing the national average by 29 percent, Web Analysts in San Francisco receive some of the highest pay in the country. Web Analysts can also look forward to large paychecks in cities like St. Louis (+17 percent), New York (+14 percent), Seattle (+13 percent), and San Diego (+9 percent). Web Analysts in Detroit make 47 percent less than the national average, proving that location is a major factor in pay. Below-median salaries also turn up in Boston and Washington (35 percent lower and 17 percent lower, respectively).
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