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Web Analyst Salary

Average Web Analysts in the United States make around $56K per year. In the world of Web Analysts, overall income ranges from $36K near the bottom to $85K at the top; this can include more than $8K from bonuses and more than $6K from profit sharing in exceptional cases. Geography and career duration each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. A large number report receiving medical coverage from their employers and most collect dental insurance. Men account for the majority of Web Analysts who responded to the questionnaire — 64 percent to be exact. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$37,084 - $82,058
(Median)
$37K
$56K
$82K
MEDIAN: $56,096
10%
50%
90%

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$12.42 - $50.68
(Median)
$12
$22
$51
MEDIAN: $21.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$37,084 - $82,058  
   
Bonus
$0.00 - $7,943  
Profit Sharing
$-0.50 - $6,155  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,141 - $85,007  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 374
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$12.42 - $50.68  
   
Overtime
$-0.49 - $53.45  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $7,943  
   
Profit Sharing
$-0.50 - $6,155  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,141 - $85,007  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 57

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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in SQL, Web Marketing, Microsoft Office, and HTML are correlated to pay that is above average, with boosts between 7 percent and 18 percent. At the other end of the pay range are skills like Search Engine Marketing and Google Analytics. Most people familiar with Data Analysis also know Microsoft Excel.

Pay Difference by Location


Surpassing the national average by 31 percent, Web Analysts in San Francisco receive some of the highest pay in the country. Web Analysts will also find cushy salaries in San Diego (+19 percent) and Seattle (+14 percent). One of the biggest compensable factors for Web Analysts is geography, with workers in Detroit earning a whopping 41 percent below the national average. Employers pay around 29 percent less in Boston and 6 percent less in Dallas, below-median salaries for those in this field.

Web Analyst Reviews

What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

United States (change)

Experience Affects Web Analyst Salaries

Experienced
up arrow 47%


National Average
$56,000


Skills That Affect Web Analyst Salaries

SQL
up arrow 18%

Web Marketing
up arrow 7%

Microsoft Office
up arrow 7%

HTML
up arrow 6%

Microsoft Excel
up arrow 3%

JavaScript
up arrow 3%

Data Analysis
up arrow 1%

Web Analytics
0%

National Average
$56,000

Search Engine Optimization (SEO)
up arrow 1%

Google Analytics
up arrow 6%

Search Engine Marketing (SEM)
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 71 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

Less than 1 year
6%
1-4 years
67%
5-9 years
22%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 81%
vision benefits Vision: 68% employee benefits None: 11%