Web Analyst Salary

Average Web Analysts in the United States make around $56K per year. Including potential for bonuses and profit sharing — peaking near $8K and $6K, respectively — total cash payment to Web Analysts can bottom out near $37K or peak near $87K depending on individual performance. Residence and career length each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and most collect dental insurance. There are more male Web Analysts than female among those who completed the questionnaire, making up 63 percent. Job satisfaction is high and work is enjoyable for most Web Analysts. The data in this summary comes from the PayScale salary survey.

$38,179 - $83,417
(Median)
$38K
$56K
$83K
MEDIAN: $56,398
10%
50%
90%

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$14.29 - $53.83
(Median)
$14
$23
$54
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$38,179 - $83,417  
   
Bonus
$0.00 - $8,326  
Profit Sharing
$-0.50 - $6,107  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,232 - $87,207  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 351
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$14.29 - $53.83  
   
Overtime
$-0.49 - $53.45  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $8,326  
   
Profit Sharing
$-0.50 - $6,107  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,232 - $87,207  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 52
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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

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Popular Skills for Web Analyst


Survey takers working as Web Analysts report using a large range of professional skills. Most notably, skills in SQL, Web Marketing, Microsoft Office, and HTML are correlated to pay that is above average, with boosts between 6 percent and 17 percent. Skills that are correlated to lower pay, on the other hand, include Search Engine Marketing and Google Analytics. Those proficient in Data Analysis are, more often than not, also skilled in Microsoft Excel.

Pay Difference by Location


Home to some of the best pay for Web Analysts, San Francisco offers exceptional salaries, 31 percent above the national average. Web Analysts will also find cushy salaries in St. Louis (+19 percent), San Diego (+19 percent), Seattle (+11 percent), and New York (+10 percent). Web Analysts' salaries are heavily influenced by location — Web Analysts in Detroit bring in salaries that are 42 percent lower than the national average. Below-median salaries also turn up in Boston and Chicago (29 percent lower and 8 percent lower, respectively).

Web Analyst Reviews

What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

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Experience Affects Web Analyst Salaries

Experienced
up arrow 44%


National Average
$56,000


Skills That Affect Web Analyst Salaries

SQL
up arrow 17%

Web Marketing
up arrow 8%

HTML
up arrow 6%

Microsoft Office
up arrow 6%

Microsoft Excel
up arrow 3%

Data Analysis
up arrow 2%

JavaScript
up arrow 2%

Web Analytics
up arrow 1%

National Average
$56,000

Search Engine Optimization (SEO)
up arrow 1%

Google Analytics
up arrow 6%

Search Engine Marketing (SEM)
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 58 votes.

Gender

Female
37 %
Male
63 %

Years of Experience

Less than 1 year
6%
1-4 years
68%
5-9 years
21%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 70% employee benefits None: 10%
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