Web Analyst Salary

For Web Analysts, yearly average wages total $60K annually. Location is the biggest factor affecting pay for this group, followed by tenure. Job satisfaction is reported as high by the vast majority of workers. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Men make up the majority of Web Analysts (63 percent) survey respondents.

$40,411 - $88,189
$40K
$60K
$88K
MEDIAN: $59,738
10%
50%
90%

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$17.39 - $50.68
$17
$29
$51
MEDIAN: $29.49
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$40,411 - $88,189  
   
Bonus
$0.00 - $9,660  
Profit Sharing
$1,600  
Commission
$7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,734 - $90,753  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 173
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$17.39 - $50.68  
   
Overtime
$35.26  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,660  
   
Commission
$7,000  
Profit Sharing
$1,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,734 - $90,753  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 27

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Recommend website changes to improve customer experience and business results.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Web Analysts report using a large range of skills on the job. Most notably, skills in Search Engine Marketing, Web Marketing, Web Analytics, and Google Analytics are correlated to pay that is above average, with boosts between 4 percent and 11 percent. Skills that are correlated to lower pay, on the other hand, include Microsoft Office. Those familiar with Data Analysis also tend to know Microsoft Excel.

Pay Difference by Location

National Average: $61,647

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 29 percent, Web Analysts in San Francisco receive some of the highest pay in the country. Web Analysts can also look forward to large paychecks in cities like St. Louis (+17 percent), New York (+14 percent), Seattle (+13 percent), and San Diego (+9 percent). Web Analysts in Detroit make 47 percent less than the national average, proving that location is a major factor in pay. Below-median salaries also turn up in Boston and Washington (35 percent lower and 17 percent lower, respectively).

Web Analyst Reviews

Q: What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

Key Stats for Web Analyst

Gender

Female
37 %
Male
63 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 25 votes.
Less than 1 year
2%
1-4 years
64%
5-9 years
27%
10-19 years
7%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Analyst Salaries

Experienced
▲52%

▲16%

National Average
$62,000

▼5%

Skills That Affect Web Analyst Salaries

Search Engine Marketing (SEM)
▲11%

Web Marketing
▲10%


Google Analytics
▲4%

HTML
▲3%

Search Engine Optimization (SEO)
▲3%


SQL
▲1%

Cascading Style Sheets (CSS)
▼0%

National Average
$62,000


JavaScript
▼2%

Microsoft Office
▼5%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 25 votes.

Gender

Female
37 %
Male
63 %

Years of Experience

Less than 1 year
2%
1-4 years
64%
5-9 years
27%
10-19 years
7%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 77%
vision benefits
Vision: 66%
dental benefits
None: 15%
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