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Web Analyst Salary

Web Analysts in the United States take home an average $56K annually. In the world of Web Analysts, overall cash allowance can occasionally include more than $8K from bonuses and, in some exceptional cases, $6K from profit sharing, causing incomes to vary widely between $36K and $85K. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Most report receiving medical coverage from their employers and a large number collect dental insurance. The majority of Web Analysts claim high levels of job satisfaction. Men account for the majority of Web Analysts who responded to the questionnaire — 64 percent to be exact.

$37,789 - $82,560
(Median)
$38K
$56K
$83K
MEDIAN: $55,957
10%
50%
90%

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$12.35 - $41.22
(Median)
$12
$22
$41
MEDIAN: $21.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$37,789 - $82,560  
   
Bonus
$0.00 - $8,073  
Profit Sharing
$-0.50 - $6,155  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,393 - $85,471  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 361
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$12.35 - $41.22  
   
Overtime
$-0.49 - $53.45  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $8,073  
   
Profit Sharing
$-0.50 - $6,155  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,393 - $85,471  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 55

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United States (change)


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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Survey results imply that Web Analysts deploy a substantial tool kit of skills at work. Most notably, skills in SQL, Web Marketing, Microsoft Office, and HTML are correlated to pay that is above average, with boosts between 7 percent and 18 percent. Skills that are correlated to lower pay, on the other hand, include Search Engine Marketing and Google Analytics. Most people experienced in Data Analysis also know Microsoft Excel.

Pay Difference by Location


For Web Analysts, San Francisco provides a pay rate that is 33 percent greater than the national average. Web Analysts can also look forward to large paychecks in cities like St. Louis (+20 percent), San Diego (+20 percent), Seattle (+12 percent), and New York (+11 percent). Web Analysts' salaries are heavily influenced by location — Web Analysts in Detroit bring in salaries that are 41 percent lower than the national average. Employers pay around 28 percent less in Boston and 6 percent less in Chicago, below-median salaries for those in this field.

Web Analyst Reviews

What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

United States (change)

Experience Affects Web Analyst Salaries

Experienced
up arrow 45%


National Average
$56,000


Skills That Affect Web Analyst Salaries

SQL
up arrow 18%

Web Marketing
up arrow 8%

HTML
up arrow 7%

Microsoft Office
up arrow 7%

Microsoft Excel
up arrow 4%

JavaScript
up arrow 3%

Data Analysis
up arrow 2%

Web Analytics
0%

National Average
$56,000

Search Engine Optimization (SEO)
up arrow 1%

Google Analytics
up arrow 5%

Search Engine Marketing (SEM)
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 67 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

Less than 1 year
6%
1-4 years
68%
5-9 years
21%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 81%
vision benefits Vision: 69% employee benefits None: 10%
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