Earnings for Web Analysts in the United States come in at around $55K annually on average. With some bonuses approaching $8K and certain profit sharing proceeds approaching $6K, overall incomes of Web Analysts spread between $36K and $84K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by career length. Most report receiving medical coverage from their employers and a large number collect dental insurance. Men make up the majority of Web Analysts (65 percent) survey respondents. The majority of Web Analysts claim high levels of job satisfaction. This report is based on responses to the PayScale salary survey
Job Description for Web Analyst
Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.
Web analysts work primarily with numbers and computer programs to determine how productive a company's website is and how it may be improved. They use software that draws and provides statistical information about website visitors. This includes the parts of the site users visit the most, which areas of a website create the most revenue, what needs improvement, as well as the kinds of demographics the website is reaching and attracting. Web analysts may work alone or on a team depending on the size of their employing company. They may report to a head of business development or a director of information technology. They generally work in an office setting, and their work hours are usually the standard business hours of Monday through Friday, 8 or 9 a.m. to 4 or 5 p.m. Some may work during the evening or over weekends if there is a deadline to be met.
The educational requirement for web analysts are usually at least an associate's degree in web development, and often times they require certification in the field. One of the primary certifications is a Certified Internet Web Professional which requires the completion of a particular course/training program. Experience in the field is preferred for some positions, but some web analysts may be hired directly out of college or a certification program.
Web analysts are instrumental in discovering what is productive and what is not on a company website. They use their tools to improve on web-based information and in return have an effect on the profit of the company for whom they work.
Web Analyst Tasks
Recommend website changes to improve customer experience and business results.
Use web analytics and other tools to derive business decisions from click-stream data.
Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.
Pay Difference by Location
Surpassing the national average by 27 percent, Web Analysts in San Francisco receive some of the highest pay in the country. Web Analysts can also look forward to large paychecks in cities like San Diego (+24 percent), New York (+14 percent), Seattle (+10 percent), and Washington (+2 percent). One of the biggest compensable factors for Web Analysts is geography, with workers in Detroit earning a whopping 40 percent below the national average. Employers in Boston and Chicago also lean toward paying below-median salaries (26 percent lower and 4 percent lower, respectively).