Web Analyst Salary

Median pay for Web Analysts in the United States lies in the neighborhood of $56K annually. With some bonuses approaching $8K and certain profit sharing proceeds approaching $6K, overall incomes of Web Analysts spread between $37K and $86K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by career length. Most report receiving medical coverage from their employers and a large number collect dental insurance. Most Web Analysts report high levels of job satisfaction. Male Web Analysts who responded to the survey are more common than women; more than half (63 percent) are men.

$38,077 - $82,933
(Median)
$38K
$56K
$83K
MEDIAN: $56,101
10%
50%
90%

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$14.35 - $53.33
(Median)
$14
$23
$53
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$38,077 - $82,933  
   
Bonus
$0.00 - $8,093  
Profit Sharing
$-0.50 - $6,107  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,169 - $85,764  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 357
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$14.35 - $53.33  
   
Overtime
$11.25 - $53.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $8,093  
   
Profit Sharing
$-0.50 - $6,107  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,169 - $85,764  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 53
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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Survey results imply that Web Analysts deploy a deep pool of skills on the job. Most notably, skills in SQL, Web Marketing, HTML, and Microsoft Office are correlated to pay that is above average, with boosts between 6 percent and 18 percent. Skills that pay less than market rate include Search Engine Marketing and Google Analytics. It is often found that people who know Data Analysis are also skilled in Microsoft Excel.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Web Analysts, 32 percent above the national average. Web Analysts can also look forward to large paychecks in cities like St. Louis (+19 percent), San Diego (+19 percent), Seattle (+12 percent), and New York (+9 percent). Web Analysts' salaries are heavily influenced by location — Web Analysts in Detroit bring in salaries that are 42 percent lower than the national average. Not at the bottom but still paying below the median are employers in Boston and Chicago (29 percent lower and 7 percent lower, respectively).

Web Analyst Reviews

What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

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Experience Affects Web Analyst Salaries

Experienced
up arrow 45%


National Average
$56,000


Skills That Affect Web Analyst Salaries

SQL
up arrow 18%

Web Marketing
up arrow 9%

HTML
up arrow 6%

Microsoft Office
up arrow 6%

Microsoft Excel
up arrow 3%

Data Analysis
up arrow 2%

JavaScript
up arrow 2%

Web Analytics
up arrow 1%

Search Engine Optimization (SEO)
0%

National Average
$56,000

Google Analytics
up arrow 6%

Search Engine Marketing (SEM)
up arrow 8%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 58 votes.

Gender

Female
38 %
Male
63 %

Years of Experience

Less than 1 year
6%
1-4 years
68%
5-9 years
21%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 82%
vision benefits Vision: 70% employee benefits None: 11%
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