Web Analyst Salary

Web Analysts in the United States pull down an average of $61K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. More than half of Web Analysts (62 percent) survey respondents are men. Most have medical and dental plans, and more than half have vision insurance. Job satisfaction is high and work is enjoyable for most Web Analysts. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$40,607 - $87,870
$41K
$61K
$88K
MEDIAN: $60,580
10%
50%
90%

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$17.34 - $45.96
$17
$29
$46
MEDIAN: $29.19
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$40,607 - $87,870  
   
Bonus
$0.00 - $9,437  
Profit Sharing
$1,600  
Commission
$7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,546 - $89,387  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 158
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$17.34 - $45.96  
   
Overtime
$34.63  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,437  
   
Commission
$7,000  
Profit Sharing
$1,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,546 - $89,387  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 26

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United States (change)

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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Web Analysts report using a deep pool of skills on the job. Most notably, skills in Search Engine Marketing, Web Marketing, Google Analytics, and Web Analytics are correlated to pay that is above average, with boosts between 7 percent and 15 percent. At the other end of the pay range are skills like Microsoft Office. It is often found that people who know Data Analysis are also skilled in Microsoft Excel.

Pay Difference by Location

National Average: $62,117

Larger city markers indicate a job is popular in that location.

St. Louis offers some of the highest pay in the country for Web Analysts, 16 percent above the national average. Web Analysts can also look forward to large paychecks in cities like San Francisco (+15 percent), Seattle (+13 percent), New York (+13 percent), and San Diego (+8 percent). Web Analysts in Detroit make 47 percent less than the national average, proving that location is a major factor in pay. Employers pay around 18 percent less in Washington and 14 percent less in Los Angeles, below-median salaries for those in this field.

Web Analyst Reviews

Q: What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

Key Stats for Web Analyst

Gender

Female
38 %
Male
62 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 23 votes.
Less than 1 year
3%
1-4 years
64%
5-9 years
24%
10-19 years
7%
20 years or more
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Analyst Salaries

Experienced
▲61%

▲14%

National Average
$62,000

▼6%

Skills That Affect Web Analyst Salaries


▲11%




▲1%


SQL
▼0%

National Average
$62,000

JavaScript
▼1%

Cascading Style Sheets (CSS)
▼1%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 23 votes.

Gender

Female
38 %
Male
62 %

Years of Experience

Less than 1 year
3%
1-4 years
64%
5-9 years
24%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 79%
vision benefits
Vision: 66%
no benefits
None: 14%
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