Median pay for Web Analysts in the United States is around $59K annually. Geographic location is the biggest factor affecting pay for this group, followed by career duration. Most receive medical and dental insurance and a majority get vision plans. The majority of Web Analysts (64 percent) who took the survey are men. Though the majority of Web Analysts do not report high levels of job satisfaction, most are moderately content with their role.

$41,183 - $87,565
(Median)
$41K
$59K
$88K
MEDIAN: $59,034
10%
50%
90%

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$17.18 - $67.87
(Median)
$17
$28
$68
MEDIAN: $28.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$41,183 - $87,565  
   
Bonus
$0.00 - $9,696  
Profit Sharing
$1,600  
Commission
$7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,156 - $88,851  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 181
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23$46$69
Hourly Rate
$17.18 - $67.87  
   
Overtime
$35.26  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,696  
   
Commission
$7,000  
Profit Sharing
$1,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,156 - $88,851  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 23
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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Survey results imply that Web Analysts deploy a substantial tool kit of skills at work. Most notably, skills in Search Engine Marketing, Web Marketing, Search Engine Optimization, and Web Analytics are correlated to pay that is above average, with boosts between 7 percent and 14 percent. Skills that pay less than market rate include Microsoft Office. Those familiar with Data Analysis also tend to know Microsoft Excel.

Pay Difference by Location

National Average: $60,597

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 32 percent, Web Analysts in San Francisco receive some of the highest pay in the country. Web Analysts can also look forward to large paychecks in cities like St. Louis (+19 percent), Seattle (+14 percent), San Diego (+10 percent), and New York (+6 percent). The lowest-paying market is Detroit, which sits 46 percent below the national average, proving that location is a significant contributor to overall pay. A couple other locations with smaller-than-average paychecks include Boston (34 percent lower) and Washington (16 percent lower).

Web Analyst Reviews

What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

United States (change)

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Experience Affects Web Analyst Salaries

Experienced
up arrow 54%


National Average
$61,000


Skills That Affect Web Analyst Salaries

Search Engine Marketing (SEM)
up arrow 14%

Web Marketing
up arrow 11%

Search Engine Optimization (SEO)
up arrow 7%

Web Analytics
up arrow 4%

SQL
up arrow 2%

Cascading Style Sheets (CSS)
up arrow 2%

Microsoft Excel
up arrow 1%

Google Analytics
0%

National Average
$61,000

Data Analysis
up arrow 1%

HTML
up arrow 1%

JavaScript
up arrow 3%

Microsoft Office
up arrow 5%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 22 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

Less than 1 year
2%
1-4 years
63%
5-9 years
27%
10-19 years
7%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 80%
medical benefits
Vision: 69%
dental benefits
None: 13%
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