Web Analyst Salary

Pay for Web Analysts in the United States sits in the ballpark of $58K per year. Total cash compensation to Web Analysts bottoms out near $39K and approaches $85K on the high end; the biggest paychecks include approximately $7K from bonuses and almost $6K from profit sharing. Geographic location and tenure each impact pay for this group, with the former having the largest influence. Work is enjoyable for Web Analysts, who typically claim high levels of job satisfaction. A large number enjoy medical while most get dental coverage. Vision coverage is also available to a fair number. Most people who answered the questionnaire are men; 62 percent of Web Analysts are male.

$39,057 - $83,425
(Median)
$39K
$58K
$83K
MEDIAN: $57,528
10%
50%
90%

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$16.92 - $55.00
(Median)
$17
$25
$55
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$39,057 - $83,425  
   
Bonus
$0.00 - $7,148  
Profit Sharing
$-0.50 - $6,198  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,757 - $85,270  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 362
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19$38$57
Hourly Rate
$16.92 - $55.00  
   
Overtime
$-0.49 - $53.40  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $7,148  
   
Profit Sharing
$-0.50 - $6,198  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,757 - $85,270  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 49
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Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Web Analysts seem to require a rather large skill set. Most notably, skills in Web Marketing, SQL, Search Engine Marketing, and HTML are correlated to pay that is above average, with boosts between 8 percent and 12 percent. Most people experienced in Data Analysis also know Microsoft Excel.

Pay Difference by Location

National Average: $57,799

Larger city markers indicate a job is popular in that location.

For those looking to make money, Web Analysts in St. Louis enjoy an exceptional pay rate, 24 percent above the national average. Web Analysts will also find cushy salaries in Seattle (+21 percent), San Francisco (+19 percent), San Diego (+16 percent), and New York (+13 percent). Web Analysts in Detroit make 43 percent less than the national average, proving that location is a major factor in pay. Employers in Boston and Chicago also lean toward paying below-median salaries (31 percent lower and 11 percent lower, respectively).

Web Analyst Reviews

What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

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Experience Affects Web Analyst Salaries

Experienced
up arrow 52%


National Average
$58,000


Skills That Affect Web Analyst Salaries

Web Marketing
up arrow 12%

SQL
up arrow 11%

Search Engine Marketing (SEM)
up arrow 8%

HTML
up arrow 5%

Microsoft Office
up arrow 4%

Microsoft Excel
up arrow 2%

Web Analytics
up arrow 1%

Search Engine Optimization (SEO)
up arrow 1%

Data Analysis
0%

JavaScript
0%

National Average
$58,000

Google Analytics
up arrow 1%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
38 %
Male
62 %

Years of Experience

Less than 1 year
5%
1-4 years
67%
5-9 years
23%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 83%
medical benefits
Vision: 72%
dental benefits
None: 10%
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