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Web Analyst Salary

Earnings for Web Analysts in the United States come in at around $55K annually on average. With some bonuses approaching $8K and certain profit sharing proceeds approaching $6K, overall incomes of Web Analysts spread between $36K and $84K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by career length. Most report receiving medical coverage from their employers and a large number collect dental insurance. Men make up the majority of Web Analysts (65 percent) survey respondents. The majority of Web Analysts claim high levels of job satisfaction. This report is based on responses to the PayScale salary survey.
$37,486 - $81,607
(Median)
$37K
$55K
$82K
MEDIAN: $55,243
10%
50%
90%

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$12.69 - $40.13
(Median)
$13
$22
$40
MEDIAN: $21.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$37,486 - $81,607  
   
Bonus
$0.00 - $7,684  
Profit Sharing
$-0.50 - $6,050  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,095 - $83,678  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 390
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18$36$54
Hourly Rate
$12.69 - $40.13  
   
Overtime
$22.98 - $52.21  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $7,684  
   
Profit Sharing
$-0.50 - $6,050  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,095 - $83,678  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 63
United States (change)

Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Recommend website changes to improve customer experience and business results.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.

Web Analyst Job Listings

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Popular Skills for Web Analyst


Web Analysts generally report applying a varied skill set to their work. Most notably, skills in SQL, Microsoft Office, Web Marketing, and HTML are correlated to pay that is above average, with boosts between 6 percent and 20 percent. Skills that pay less than market rate include Search Engine Marketing. Most people familiar with Data Analysis also know Microsoft Excel.

Pay Difference by Location


Surpassing the national average by 27 percent, Web Analysts in San Francisco receive some of the highest pay in the country. Web Analysts can also look forward to large paychecks in cities like San Diego (+24 percent), New York (+14 percent), Seattle (+10 percent), and Washington (+2 percent). One of the biggest compensable factors for Web Analysts is geography, with workers in Detroit earning a whopping 40 percent below the national average. Employers in Boston and Chicago also lean toward paying below-median salaries (26 percent lower and 4 percent lower, respectively).

Web Analyst Reviews

What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

Experience Affects Web Analyst Salaries

Experienced
up arrow 47%


National Average
$55,000


Skills That Affect Web Analyst Salaries

SQL
up arrow 20%

Microsoft Office
up arrow 10%

Web Marketing
up arrow 6%

HTML
up arrow 6%

Data Analysis
up arrow 1%

Web Analytics
0%

Microsoft Excel
0%

National Average
$55,000

Search Engine Optimization (SEO)
up arrow 1%

Search Engine Marketing (SEM)
up arrow 13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 94 votes.

Gender

Female
35 %
Male
65 %

Years of Experience

Less than 1 year
6%
1-4 years
68%
5-9 years
21%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 81%
vision benefits Vision: 67% employee benefits None: 12%