The average salary for a Web Analytics Specialist is $60,002 per year. A skill in JavaScript is associated with high pay for this job. People in this job generally don't have more than 20 years' experience.

$39,616 - $94,557
(Median)
$40K
$60K
$95K
MEDIAN: $60,002
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,616 - $94,557  
   
Bonus
$1,017 - $10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,000 - $102,261  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 51
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Job Description for Web Analytics Specialist

Web analytics specialists use a variety of tools to determine which online marketing tactics are working for a company and how these efforts can be improved. These analysts should be proficient in various coding languages and able to create automation methods for tasks which will be carried out regularly, and a strong understanding of Google Analytics is also necessary for this position.

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Web Analytics Specialist Tasks

  • Organize, interpret and summarize findings, creating presentations and reports.
  • Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.
  • Define metrics and track, analyze and report on specific project outcomes.
  • Import, clean, review, expand, validate and document datasets.
  • Engage across units to identify and meet data needs.

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Popular Skills for Web Analytics Specialist

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Experience Affects Web Analytics Specialist Salaries

Mid-Career
up arrow 41%

Experienced
up arrow 21%

National Average
$60,000


Skills That Affect Web Analytics Specialist Salaries

JavaScript
up arrow 27%

Data Analysis
up arrow 3%

Web Analytics
up arrow 2%

National Average
$60,000

Google Analytics
up arrow 6%

Microsoft Excel
up arrow 6%

Search Engine Optimization (SEO)
up arrow 32%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.

Gender

Female
30 %
Male
70 %

Years of Experience

1-4 years
57%
5-9 years
33%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 72%
medical benefits
Vision: 68%
dental benefits
None: 10%
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