Web Analytics Specialist Salary

The average salary for a Web Analytics Specialist is $63,899 per year. The skills that increase pay for this job the most are JavaScript and Data Analysis. People in this job generally don't have more than 20 years' experience.

$48,245 - $90,805
$48K
$62K
$91K
MEDIAN: $62,347
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$48,245 - $90,805  
   
Bonus
$1,578 - $10,137  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,268 - $100,362  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 47

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United States (change)

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Job Description for Web Analytics Specialist

Web analytics specialists use a variety of tools to determine which online marketing tactics are working for a company and how these efforts can be improved. These analysts should be proficient in various coding languages and able to create automation methods for tasks which will be carried out regularly, and a strong understanding of Google Analytics is also necessary for this position.

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Web Analytics Specialist Tasks

  • Import, clean, review, expand, validate and document datasets.
  • Engage across units to identify and meet data needs.
  • Define metrics and track, analyze and report on specific project outcomes.
  • Organize, interpret and summarize findings, creating presentations and reports.
  • Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.

Web Analytics Specialist Job Listings

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Popular Skills for Web Analytics Specialist

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Key Stats for Web Analytics Specialist

Gender

Female
27 %
Male
73 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.
1-4 years
64%
5-9 years
28%
10-19 years
6%
20 years or more
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Analytics Specialist Salaries

Mid-Career
▲47%

Experienced
▲15%

National Average
$64,000

▼10%

Skills That Affect Web Analytics Specialist Salaries

JavaScript
▲21%

Data Analysis
▲12%


National Average
$64,000

Microsoft Excel
▼5%

Google Analytics
▼9%

Search Engine Optimization (SEO)
▼16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.

Gender

Female
27 %
Male
73 %

Years of Experience

1-4 years
64%
5-9 years
28%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 70%
vision benefits
Vision: 68%
no benefits
None: 9%
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