Web Analytics Specialist Salary

The average salary for a Web Analytics Specialist is $62,147 per year. People in this job generally don't have more than 10 years' experience. For the first five to ten years in this position, pay increases sharply, but any additional experience does not have a big effect on pay.

$38,743 - $90,993
(Median)
$39K
$62K
$91K
MEDIAN: $62,146
10%
50%
90%

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$14.29 - $68.51
(Median)
$14
$24
$69
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$38,743 - $90,993  
   
Bonus
$0.00 - $11,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,345 - $98,893  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 84
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23$46$69
Hourly Rate
$14.29 - $68.51  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $11,960  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,345 - $98,893  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 12
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Job Description for Web Analytics Specialist

  • Organize, interpret and summarize findings, creating presentations and reports.
  • Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.
  • Define metrics and track, analyze and report on specific project outcomes.
  • Import, clean, review, expand, validate and document datasets.
  • Engage across units to identify and meet data needs.

Web Analytics Specialist Job Listings

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Experience Affects Web Analytics Specialist Salaries

Mid-Career
up arrow 33%

Experienced
up arrow 28%

National Average
$61,000

Entry-Level
up arrow 5%

Skills That Affect Web Analytics Specialist Salaries

Web Analytics
up arrow 9%

National Average
$61,000

Google Analytics
up arrow 11%

Data Analysis
up arrow 19%

Search Engine Optimization (SEO)
up arrow 36%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 18 votes.

Gender

Female
35 %
Male
65 %

Years of Experience

Less than 1 year
4%
1-4 years
55%
5-9 years
30%
10-19 years
10%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 73%
vision benefits Vision: 60% employee benefits None: 13%
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