The average salary for a Web Analytics Specialist is $60,002 per year. A skill in JavaScript is associated with high pay for this job. People in this job generally don't have more than 20 years' experience.

$39,616 - $94,557
MEDIAN: $60,002

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$39,616 - $94,557  
$1,017 - $10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$38,000 - $102,261  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 51

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Job Description for Web Analytics Specialist

Web analytics specialists use a variety of tools to determine which online marketing tactics are working for a company and how these efforts can be improved. These analysts should be proficient in various coding languages and able to create automation methods for tasks which will be carried out regularly, and a strong understanding of Google Analytics is also necessary for this position.


Web Analytics Specialist Tasks

  • Import, clean, review, expand, validate and document datasets.
  • Engage across units to identify and meet data needs.
  • Define metrics and track, analyze and report on specific project outcomes.
  • Organize, interpret and summarize findings, creating presentations and reports.
  • Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.

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Popular Skills for Web Analytics Specialist

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Years in Fields/Career:
United States (change)

Experience Affects Web Analytics Specialist Salaries

up arrow 41%

up arrow 21%

National Average

Skills That Affect Web Analytics Specialist Salaries

up arrow 27%

Data Analysis
up arrow 3%

Web Analytics
up arrow 2%

National Average

Google Analytics
up arrow 6%

Microsoft Excel
up arrow 6%

Search Engine Optimization (SEO)
up arrow 32%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.


30 %
70 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 72%
medical benefits
Vision: 68%
dental benefits
None: 10%