Median pay for Web Content Managers in the United States lies in the neighborhood of $55K per year. Location and career duration each impact pay for this group, with the former having the largest influence. The majority of Web Content Managers claim high levels of job satisfaction. A large number report receiving medical coverage from their employers and the larger part collect dental insurance. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$36,069 - $77,914
(Median)
$36K
$55K
$78K
MEDIAN: $54,696
10%
50%
90%

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$11.07 - $43.92
(Median)
$11
$21
$44
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27K$54K$81K
Salary
$36,069 - $77,914  
   
Bonus
$509 - $10,486  
Profit Sharing
$1,277  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,929 - $80,183  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 367
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$11.07 - $43.92  
   
Overtime
$19.31 - $45.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$509 - $10,486  
   
Profit Sharing
$1,277  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,929 - $80,183  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 106
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Job Description for Web Content Manager

The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.

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Web Content Manager Tasks

  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.
  • Work with marketing and graphics designers to insure consistency.

Common Career Paths for Web Content Manager


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Web Content Managers who transition into an upper level Web Developer position will not necessarily make much more than they do in their current role. The average Web Developer makes $52K a year.

Web Content Specialist Job Listings

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Popular Skills for Web Content Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Project Management, HTML, Dreamweaver, and Web Content Management are correlated to pay that is above average. Skills that pay less than market rate include Graphic Design, Adobe Photoshop, and Social Media Marketing. For most people, competency in Content Management indicates knowledge of Editing.

Pay by Experience Level for Web Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience does not seem to be a strong driver of pay increase in this role. Those who have worked for fewer than five years take home a median salary of $48K, and workers with five to 10 years of experience earn a higher $56K on average. On average, Web Content Managers make $69K following one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $72K.

Pay Difference by Location

National Average: $53,352

Larger city markers indicate a job is popular in that location.

For those looking to make money, Web Content Managers in Boston enjoy an exceptional pay rate, 46 percent above the national average. Web Content Managers will also find cushy salaries in Atlanta (+38 percent), San Francisco (+37 percent), Washington (+23 percent), and Seattle (+17 percent). Place of residence plays a huge part in a Web Content Manager's salary, with Los Angeles Web Content Managers earning salaries that are 25 percent less than the national average. Employers pay around 16 percent less in Phoenix and 10 percent less in Dallas, below-median salaries for those in this field.

Web Content Manager Reviews

What is it like working as a Web Content Manager?

Web Content Manager in Milwaukee:
"Fast Paced, Good Variety."
Pros: Love the variety this job provides. The job has ebbs and flows that allow me to utilize lots of different talents from artistic and writing to organization and technical configuration. It tends to be integrated into lots of other departments making my work meaningful.
Cons: Being one of few who have my expertise in my organization, there are times when deadlines overlap causing a sharp increase in stress and overtime. Additionally, most colleagues don't have a general understanding of the time or talent it takes to do my job. Because of this, there are, at times, unreasonable demands placed upon my role with few additional resources to support them.

Related Job Salaries

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Experience Affects Web Content Manager Salaries

Late-Career
up arrow 35%



National Average
$53,000


Skills That Affect Web Content Manager Salaries

Project Management
up arrow 1%

National Average
$53,000

Web Content Management
up arrow 1%

HTML
up arrow 1%

Search Engine Optimization (SEO)
up arrow 1%

Dreamweaver
up arrow 1%

Marketing Communications
up arrow 2%

Content Management
up arrow 3%

Web Marketing
up arrow 3%

Editing
up arrow 4%

Copywriting
up arrow 4%

Web Design
up arrow 4%





Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 76 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
1%
1-4 years
46%
5-9 years
28%
10-19 years
21%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 67%
medical benefits
Vision: 56%
dental benefits
None: 19%
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