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Web Content Specialist Salary

Pay for Web Content Specialists in the United States sits in the ballpark of $44K per year. With some bonuses approaching $5K and certain profit sharing proceeds approaching $9K, overall incomes of Web Content Specialists spread between $30K and $62K depending on individual performance. Location and career duration each impact pay for this group, with the former having the largest influence. Most people in this profession are content with their work, and moderate levels of job satisfaction are reported. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the greater part. Women make up the majority of Web Content Specialists (64 percent) who completed the questionnaire. This snapshot results from replies to PayScale's salary survey.
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$32,420 - $61,832
(Median)
$32K
$44K
$62K
MEDIAN: $44,386
10%
50%
90%

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$11.65 - $26.19
(Median)
$12
$16
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$32,420 - $61,832  
   
Bonus
$0.00 - $5,124  
Profit Sharing
$497.77 - $9,123  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,523 - $61,509  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 467
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.65 - $26.19  
   
Overtime
$16.88 - $38.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,124  
   
Profit Sharing
$497.77 - $9,123  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,523 - $61,509  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 152

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Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.

Common Career Paths for Web Content Specialist


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Many Web Content Specialists advance into a slightly higher-paying Web Content Manager position. Average compensation for Web Content Managers is $49K.

Web Content Specialist Job Listings

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Popular Skills for Web Content Specialist


Web Content Specialists seem to wield many skills on the job. Most notably, skills in JavaScript, Technical Writing, Social Media Marketing, and Project Management are correlated to pay that is above average, with boosts between 4 percent and 13 percent. Those listing Google Analytics as a skill should be prepared for drastically lower pay. Web Marketing and Copywriting also typically command lower compensation. A tool kit that includes Web Content Management also typically contains Editing and Adobe Photoshop. It is often found that people who know HTML are also skilled in Adobe Photoshop and Cascading Style Sheets (CSS).

Pay Difference by Location


Home to some of the best pay for Web Content Specialists, San Francisco offers exceptional salaries, 25 percent above the national average. Web Content Specialists will also find cushy salaries in Baltimore (+20 percent), New York (+16 percent), Boston (+15 percent), and Dallas (+11 percent). Those in the field find the lowest salaries in St. Louis, 15 percent below the national average. Not at the bottom but still paying below the median are employers in Lansing and Charlotte (8 percent lower and 5 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Web Content Specialist Salaries



National Average
$43,000


Skills That Affect Web Content Specialist Salaries

JavaScript
up arrow 13%

Social Media Marketing
up arrow 4%

Project Management
up arrow 4%

Technical Writing
up arrow 4%

Editing
up arrow 3%

Web Content Management
up arrow 2%

HTML
up arrow 2%

Cascading Style Sheets (CSS)
up arrow 1%

National Average
$43,000

Adobe Photoshop
up arrow 1%

Web Design
up arrow 1%

Search Engine Optimization (SEO)
up arrow 2%

Content Management
up arrow 3%

Copywriting
up arrow 4%

Web Marketing
up arrow 6%

Google Analytics
up arrow 22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 134 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
4%
1-4 years
62%
5-9 years
21%
10-19 years
13%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 74%
vision benefits Vision: 57% employee benefits None: 12%
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