Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.
A bachelor's degree in communications, marketing, journalism, or a related field is generally required for this position. Previous experience in a similar position may be required or preferred as well. An understanding of SEO techniques, excellent writing abilities, and the ability to engage consumers are needed as well. As web content specialists often work with other content producers within their organization, excellent interpersonal and teamwork skills are required. Proficiency with basic computer software is necessary; additional web-related skills (such as with content management systems) are generally required as well.
Web Content Specialist Tasks
Work with marketing and graphics designers to insure consistency.
Gather user feedback for website improvement and enhancements.
Gather and research information that enhances the value of the site.
Write, edit, and develop web site content.