Web Content Specialist Salary

For Web Content Specialists, annual average wages total $45K per year. Including potential for bonuses and profit sharing — peaking near $6K and $9K, respectively — total cash payment to Web Content Specialists can bottom out near $29K or peak near $63K depending on individual performance. Residence and experience level each impact pay for this group, with the former having the largest influence. Web Content Specialists survey participants are largely women, dominating at 62 percent. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. The majority of workers are highly satisfied with their job. The figures in this rundown are based on the results of PayScale's salary questionnaire.
Read More
$32,337 - $62,716
(Median)
$32K
$45K
$63K
MEDIAN: $45,060
10%
50%
90%

Add this chart to your site: 640px    300px

$11.98 - $26.99
(Median)
$12
$16
$27
MEDIAN: $16.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$32,337 - $62,716  
   
Bonus
$0.00 - $5,596  
Profit Sharing
$515 - $8,808  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,395 - $63,190  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 540
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.98 - $26.99  
   
Hourly Tips
$0.00  
Overtime
$17.13 - $36.90  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,596  
   
Profit Sharing
$515 - $8,808  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,395 - $63,190  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 178
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

Read More...

Web Content Specialist Tasks

  • Write, edit, and develop web site content.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Work with marketing and graphics designers to ensure consistency.

Web Content Specialist Job Listings

Search for more jobs:

Popular Skills for Web Content Specialist


Survey takers working as Web Content Specialists report using a large range of professional skills. Most notably, skills in JavaScript, Social Media Marketing, Web Content Management, and Project Management are correlated to pay that is above average, with boosts between 3 percent and 13 percent. Those listing Google Analytics as a skill should be prepared for drastically lower pay. Search Engine Optimization and Content Management also typically command lower compensation. Most people familiar with HTML also know Adobe Photoshop and Cascading Style Sheets (CSS). Those familiar with Web Content Management tend to be well versed in Editing and Adobe Photoshop.

Pay Difference by Location

National Average: $43,511

Larger city markers indicate a job is popular in that location.

For Web Content Specialists, busy Washington offers a higher-than-average pay rate, 29 percent above the national average. Web Content Specialists will also find cushy salaries in Philadelphia (+27 percent), San Francisco (+24 percent), New York (+20 percent), and Chicago (+19 percent). St. Louis ranks last in the field for pay, reporting salaries 12 percent below the national average. A couple other locations with smaller-than-average paychecks include Lansing (9 percent lower) and San Diego (8 percent lower).

Web Content Specialist Reviews

What is it like working as a Web Content Specialist?

Web Content Specialist in Columbus:
"Inspiring corporate culture, high stress, decent perks."
Pros: My immediate supervisors and team work so well together, inspire each other to be better, and listen to each other.
Cons: Stress level is very high due to the reactive nature of retail. We really don't have enough team members to support all the work that needs to be done. Some are overworked and others under-perform to compensate.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Web Content Specialist Salaries



National Average
$44,000


Skills That Affect Web Content Specialist Salaries

JavaScript
up arrow 13%


Web Content Management
up arrow 3%

Project Management
up arrow 3%

Cascading Style Sheets (CSS)
up arrow 2%

HTML
up arrow 1%

Editing
up arrow 1%

Adobe Photoshop
up arrow 1%

Web Design
0%

National Average
$44,000

Copywriting
up arrow 2%

Web Marketing
up arrow 2%

Content Management
up arrow 3%

Technical Writing
up arrow 3%

Search Engine Optimization (SEO)
up arrow 4%

Google Analytics
up arrow 23%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 130 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
5%
1-4 years
63%
5-9 years
19%
10-19 years
11%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 74%
medical benefits
Vision: 60%
dental benefits
None: 12%
ADVERTISEMENT