Web Content Specialist Salary

Median pay for Web Content Specialists in the United States lies in the neighborhood of $46K per year. Final cash compensation to Web Content Specialists varies from around $31K to approximately $66K; choice pay grades include potential for bonuses and profit sharing as high as $6K and $5K, respectively. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. Most Web Content Specialists like their work and job satisfaction is high. There are more female Web Content Specialists who answered the questionnaire than male, making up 64 percent. Medical benefits are awarded to a large number, and the greater part earn dental coverage. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$34,433 - $66,779
$34K
$46K
$67K
MEDIAN: $46,415
10%
50%
90%

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$12.99 - $29.00
$13
$18
$29
MEDIAN: $18.27
10%
50%
90%

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$0$66K
Salary $34,433 - $66,779
Bonus $498.33 - $5,984
Profit Sharing $364.92 - $5,051
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,417 - $66,469
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 463
Hourly Data $0$38
Hourly Rate $12.99 - $29.00
Overtime $17.53 - $38.72
Annual Data $0$66K
Bonus $498.33 - $5,984
Profit Sharing $364.92 - $5,051
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,417 - $66,469
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 153

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Gather and research information that enhances the value of the site.
  • Work with marketing and graphics designers to ensure consistency.
  • Write, edit, and develop web site content.
  • Gather user feedback for website improvement and enhancements.

Common Career Paths for Web Content Specialist


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Web Content Specialists often end up in upper-level roles like Web Content Manager. Web Content Managers bring home $50K annually on average.

Web Content Specialist Job Listings

Popular Skills for Web Content Specialist


Survey participants wield an impressively varied skill set on the job. Most notably, skills in JavaScript, Cascading Style Sheets, Copywriting, and HTML are correlated to pay that is above average. At the other end of the pay range are skills like Video Editing, Search Engine Optimization, and Editing. Those educated in HTML tend to be well versed in Cascading Style Sheets (CSS) and Adobe Photoshop. Most people who know Web Content Management also know Editing and Adobe Photoshop.

Pay by Experience Level for Web Content Specialist

Pay by Experience for a Web Content Specialist has a positive trend. An entry-level Web Content Specialist with less than 5 years of experience can expect to earn an average total compensation of $43,000 based on 453 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Web Content Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $53,000 based on 145 salaries. An experienced Web Content Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $60,000 based on 55 salaries. A Web Content Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $58,000 based on 9 salaries.

Pay Difference by Location

National Average: $45,489

Larger city markers indicate a job is popular in that location.

With a pay rate for Web Content Specialists that is 52 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Web Content Specialists will also find cushy salaries in Washington (+33 percent), New York (+30 percent), Los Angeles (+21 percent), and Denver (+17 percent). In Lansing, salaries are 13 percent below the national average and represent the lowest-paying market. A couple other locations with smaller-than-average paychecks include San Diego (8 percent lower) and Columbus (5 percent lower).

Web Content Specialist Reviews

Q: What is it like working as a Web Content Specialist?

Web Content Specialist in Anaheim:
Pros: I love the fun and relaxing work environment. I enjoy my co-workers, and the retail industry. In addition to maintaining the web store for our 3 brands, I love being part of the Buying team and contributing in bringing new products and removing older products from our stores.
Cons: I feel that I am overworked for the amount of work I do and responsibilities I have. The company isn't doing as well as we did last year, which is concerning for the future of the company.

Web Content Specialist in Columbus:
"Inspiring corporate culture, high stress, decent perks."
Pros: My immediate supervisors and team work so well together, inspire each other to be better, and listen to each other.
Cons: Stress level is very high due to the reactive nature of retail. We really don't have enough team members to support all the work that needs to be done. Some are overworked and others under-perform to compensate.

Related Job Salaries

Key Stats for Web Content Specialist

Gender

Female
64 %
Male
36 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 105 votes.
Less than 1 year
4%
1-4 years
64%
5-9 years
22%
10-19 years
9%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Content Specialist Salaries

▲31%

Late-Career
▲27%

▲16%

National Average
$45,000

▼5%

Skills That Affect Web Content Specialist Salaries


JavaScript
▲8%

▲2%

▲2%



Web Content Management
▼0%

Adobe Photoshop
▼0%

Web Design
▼0%

National Average
$45,000




▼4%


Video Editing
▼17%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 105 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
4%
1-4 years
64%
5-9 years
22%
10-19 years
9%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 70%
vision benefits
Vision: 59%
no benefits
None: 16%
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