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Web Content Specialist Salary

Web Content Specialists in the United States take home approximately $44K annually on average. Total cash compensation to Web Content Specialists approaches anywhere from $29K on the lower end to $61K on the higher end; in exceptional cases, this can include more than $5K from bonuses and upwards of $9K from profit sharing. Geography is the biggest factor affecting pay for this group, followed by career length. The majority of individuals in this role claim moderate levels of job satisfaction. Web Content Specialists survey participants are largely women, dominating at 64 percent. Medical benefits are awarded to most, and a strong majority earn dental coverage. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$32,397 - $61,658
(Median)
$32K
$44K
$62K
MEDIAN: $44,386
10%
50%
90%

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$11.60 - $26.30
(Median)
$12
$16
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$32,397 - $61,658  
   
Bonus
$0.00 - $5,088  
Profit Sharing
$495.51 - $9,274  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,353 - $61,410  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 465
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.60 - $26.30  
   
Overtime
$16.73 - $38.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,088  
   
Profit Sharing
$495.51 - $9,274  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,353 - $61,410  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 149

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Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.

Web Content Specialist Job Listings

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Popular Skills for Web Content Specialist


Survey results imply that Web Content Specialists deploy a substantial tool kit of skills at work. Most notably, skills in JavaScript, Technical Writing, Project Management, and Social Media Marketing are correlated to pay that is above average, with boosts between 4 percent and 13 percent. Those listing Google Analytics as a skill should be prepared for drastically lower pay. Content Management and Web Marketing also typically command lower compensation. Most people familiar with HTML also know Adobe Photoshop and Cascading Style Sheets (CSS).

Pay Difference by Location


San Francisco is home to an above-average pay rate for Web Content Specialists, 25 percent higher than the national average. Web Content Specialists can also look forward to large paychecks in cities like Baltimore (+19 percent), Seattle (+18 percent), New York (+17 percent), and Boston (+13 percent). St. Louis ranks last in the field for pay, reporting salaries 15 percent below the national average. Lansing and Charlotte are a couple other places where companies are known to pay below the median — salaries are 8 percent lower and 5 percent lower, respectively.

Related Job Salaries

United States (change)

Experience Affects Web Content Specialist Salaries



National Average
$43,000


Skills That Affect Web Content Specialist Salaries

JavaScript
up arrow 13%

Technical Writing
up arrow 5%

Project Management
up arrow 4%

Social Media Marketing
up arrow 3%

Web Content Management
up arrow 2%

Editing
up arrow 2%

HTML
up arrow 1%

Cascading Style Sheets (CSS)
up arrow 1%

National Average
$43,000

Web Design
up arrow 1%

Adobe Photoshop
up arrow 2%

Search Engine Optimization (SEO)
up arrow 2%


Web Marketing
up arrow 7%

Content Management
up arrow 11%

Google Analytics
up arrow 22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 138 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
4%
1-4 years
62%
5-9 years
20%
10-19 years
13%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 74%
vision benefits Vision: 57% employee benefits None: 12%