Average Web Content Specialists in the United States make around $46K per year. Including potential for bonuses and profit sharing — peaking near $6K and $7K, respectively — total cash payment to Web Content Specialists can bottom out near $30K or peak near $66K depending on individual performance. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Web Content Specialists survey participants are largely women, dominating at 61 percent. Most Web Content Specialists like their work and job satisfaction is high. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$33,434 - $66,244
(Median)
$33K
$46K
$66K
MEDIAN: $46,054
10%
50%
90%

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$12.18 - $29.86
(Median)
$12
$17
$30
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$33,434 - $66,244  
   
Bonus
$507 - $6,234  
Profit Sharing
$507 - $6,904  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,274 - $65,995  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 427
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.18 - $29.86  
   
Overtime
$16.88 - $36.42  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$507 - $6,234  
   
Profit Sharing
$507 - $6,904  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,274 - $65,995  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 144
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Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Write, edit, and develop web site content.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Work with marketing and graphics designers to ensure consistency.

Common Career Paths for Web Content Specialist


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Moving into a Web Content Manager position seems to be a popular career progression. Median pay for this job is $50K annually.

Web Content Specialist Job Listings

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Popular Skills for Web Content Specialist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in JavaScript, Project Management, Cascading Style Sheets, and Adobe Photoshop are correlated to pay that is above average, with boosts between 8 percent and 10 percent. Those listing Adobe Illustrator as a skill should be prepared for drastically lower pay. Technical Writing and Search Engine Optimization also typically command lower compensation. Most people skilled in Web Content Management are similarly competent in Editing and Adobe Photoshop. Most people who know HTML also know Cascading Style Sheets (CSS) and Adobe Photoshop.

Pay by Experience Level for Web Content Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Web Content Specialists. Respondents with less than five years' experience take home $42K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $53K. After working for 10 to 20 years, Web Content Specialists make a median salary of $60K. More than 20 years of experience mean a somewhat bigger median paycheck of $65K, but it's not much more than what less experienced people make.

Pay Difference by Location

National Average: $44,577

Larger city markers indicate a job is popular in that location.

Relative to Web Content Specialists in the rest of the country, Web Content Specialists to the east in New York, Washington, and Boston see salaries beyond the national average. Those in the field find the lowest salaries in San Diego, 11 percent below the national average. Lansing and Austin are a couple other places where companies are known to pay below the median — salaries are 11 percent lower and 7 percent lower, respectively.

Web Content Specialist Reviews

What is it like working as a Web Content Specialist?

Web Content Specialist in Anaheim:
Pros: I love the fun and relaxing work environment. I enjoy my co-workers, and the retail industry. In addition to maintaining the web store for our 3 brands, I love being part of the Buying team and contributing in bringing new products and removing older products from our stores.
Cons: I feel that I am overworked for the amount of work I do and responsibilities I have. The company isn't doing as well as we did last year, which is concerning for the future of the company.

Web Content Specialist in Columbus:
"Inspiring corporate culture, high stress, decent perks."
Pros: My immediate supervisors and team work so well together, inspire each other to be better, and listen to each other.
Cons: Stress level is very high due to the reactive nature of retail. We really don't have enough team members to support all the work that needs to be done. Some are overworked and others under-perform to compensate.

Related Job Salaries

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Experience Affects Web Content Specialist Salaries

Late-Career
up arrow 47%



National Average
$45,000


Skills That Affect Web Content Specialist Salaries

JavaScript
up arrow 10%




Web Design
up arrow 4%

Web Content Management
up arrow 2%

HTML
up arrow 2%

Social Media Marketing
up arrow 1%

Web Marketing
0%

National Average
$45,000

Copywriting
up arrow 1%

Editing
up arrow 2%

Content Management
up arrow 3%


Technical Writing
up arrow 9%

Adobe Illustrator
up arrow 27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 85 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
5%
1-4 years
65%
5-9 years
20%
10-19 years
9%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 71%
medical benefits
Vision: 60%
dental benefits
None: 13%
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