Web Content Specialist Salary

Average Web Content Specialists in the United States make around $45K per year. With some bonuses approaching $5K and certain profit sharing proceeds approaching $9K, overall incomes of Web Content Specialists spread between $30K and $61K depending on individual performance. Geographic location and experience level each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. The majority of Web Content Specialists (63 percent) who took the survey are female. Most Web Content Specialists like their work and job satisfaction is high. This report is based on responses to the PayScale salary survey.
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$32,383 - $61,806
(Median)
$32K
$45K
$62K
MEDIAN: $44,629
10%
50%
90%

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$12.01 - $26.16
(Median)
$12
$16
$26
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$32,383 - $61,806  
   
Bonus
$0.00 - $5,152  
Profit Sharing
$497.77 - $9,123  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,703 - $61,401  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 467
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.01 - $26.16  
   
Overtime
$16.81 - $38.46  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,152  
   
Profit Sharing
$497.77 - $9,123  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,703 - $61,401  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 152
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Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.

Web Content Specialist Job Listings

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Popular Skills for Web Content Specialist


Survey results imply that Web Content Specialists deploy a deep pool of skills on the job. Most notably, skills in JavaScript, Social Media Marketing, Project Management, and Technical Writing are correlated to pay that is above average. Those listing Google Analytics as a skill should be prepared for drastically lower pay. Content Management and Copywriting also typically command lower compensation. For most people, competency in HTML indicates knowledge of Adobe Photoshop and Cascading Style Sheets (CSS). Those proficient in Web Content Management are, more often than not, also skilled in Editing and Adobe Photoshop.

Pay Difference by Location


With a pay rate for Web Content Specialists that is 25 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Web Content Specialists will also find cushy salaries in Seattle (+20 percent), Boston (+19 percent), Baltimore (+19 percent), and New York (+14 percent). Falling short of the national average by 18 percent, the area with the worst salaries is St. Louis. Employers in Lansing and San Diego also lean toward paying below-median salaries (8 percent less).

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Experience Affects Web Content Specialist Salaries



National Average
$43,000


Skills That Affect Web Content Specialist Salaries

JavaScript
up arrow 12%

Social Media Marketing
up arrow 5%

Web Content Management
up arrow 2%

HTML
up arrow 2%

Cascading Style Sheets (CSS)
up arrow 2%

Project Management
up arrow 2%

Technical Writing
up arrow 2%

Editing
up arrow 1%

Adobe Photoshop
0%

National Average
$43,000

Web Design
up arrow 1%



Web Marketing
up arrow 5%

Content Management
up arrow 9%

Google Analytics
up arrow 23%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 117 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
4%
1-4 years
62%
5-9 years
21%
10-19 years
12%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 75%
vision benefits Vision: 58% employee benefits None: 12%
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