Web Content Specialist Salary

Web Content Specialists in the United States pull down an average of $47K annually. Total cash compensation for Web Content Specialists runs from $31K to $67K depending on bonuses that can occasionally exceed $6K and profit sharing that can reach almost $7K. Residence is the biggest factor affecting pay for this group, followed by years of experience. Medical benefits are awarded to most, and a strong majority earn dental coverage. Job satisfaction is reported as high by the vast majority of workers. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Read More
$34,116 - $66,914
$34K
$47K
$67K
MEDIAN: $46,550
10%
50%
90%

Add this chart to your site: 640px    300px

$12.61 - $30.68
$13
$18
$31
MEDIAN: $17.53
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$34,116 - $66,914  
   
Bonus
$497.77 - $6,097  
Profit Sharing
$507 - $6,904  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,697 - $66,819  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 449
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.61 - $30.68  
   
Overtime
$17.03 - $36.64  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$497.77 - $6,097  
   
Profit Sharing
$507 - $6,904  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,697 - $66,819  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 152

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

Read More...

Web Content Specialist Tasks

  • Gather and research information that enhances the value of the site.
  • Work with marketing and graphics designers to ensure consistency.
  • Write, edit, and develop web site content.
  • Gather user feedback for website improvement and enhancements.

Common Career Paths for Web Content Specialist


Add this chart to your site:   640px 640px    300px 300px


Many Web Content Specialists transition into upper-level Web Content Manager positions. Web Content Managers earn a median of $50K per year.

Web Content Specialist Job Listings

Search for more jobs:

Popular Skills for Web Content Specialist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in JavaScript, Cascading Style Sheets, Project Management, and HTML are correlated to pay that is above average, with boosts between 7 percent and 9 percent. Skills that pay less than market rate include Adobe InDesign, Search Engine Optimization, and Technical Writing. Those familiar with HTML also tend to know Cascading Style Sheets (CSS) and Adobe Photoshop. The majority of those who know Web Content Management also know Editing and Adobe Photoshop.

Pay by Experience Level for Web Content Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Web Content Specialists, extensive experience does not lead to significantly more money. Salaries of relatively inexperienced workers fall in the neighborhood of $43K, but folks who have racked up five to 10 years see a notably higher median of $53K. Web Content Specialists claiming one to two decades of experience make an estimated median of $60K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $63K.

Pay Difference by Location

National Average: $44,994

Larger city markers indicate a job is popular in that location.

For Web Content Specialists, working in the bustling city of Washington has its advantages, including an above-average pay rate. Web Content Specialists can also look forward to large paychecks in cities like New York (+31 percent), Los Angeles (+19 percent), Denver (+19 percent), and Boston (+14 percent). The lowest-paying market is Lansing, which sits 12 percent below the national average. Workers in Orlando and San Diego earn salaries that trail the national average for those in this profession (12 percent less and 10 percent less, respectively).

Web Content Specialist Reviews

Q: What is it like working as a Web Content Specialist?

Web Content Specialist in Anaheim:
Pros: I love the fun and relaxing work environment. I enjoy my co-workers, and the retail industry. In addition to maintaining the web store for our 3 brands, I love being part of the Buying team and contributing in bringing new products and removing older products from our stores.
Cons: I feel that I am overworked for the amount of work I do and responsibilities I have. The company isn't doing as well as we did last year, which is concerning for the future of the company.

Web Content Specialist in Columbus:
"Inspiring corporate culture, high stress, decent perks."
Pros: My immediate supervisors and team work so well together, inspire each other to be better, and listen to each other.
Cons: Stress level is very high due to the reactive nature of retail. We really don't have enough team members to support all the work that needs to be done. Some are overworked and others under-perform to compensate.

Related Job Salaries

Key Stats for Web Content Specialist

Gender

Female
60 %
Male
40 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 93 votes.
Less than 1 year
4%
1-4 years
65%
5-9 years
21%
10-19 years
9%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Content Specialist Salaries

Late-Career
▲40%

▲34%

▲17%

National Average
$45,000

▼5%

Skills That Affect Web Content Specialist Salaries

JavaScript
▲9%



▲2%


▲1%


▲1%

Web Marketing
▼0%

National Average
$45,000



▼3%

Technical Writing
▼5%


Adobe InDesign
▼12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 93 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
4%
1-4 years
65%
5-9 years
21%
10-19 years
9%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 72%
vision benefits
Vision: 60%
dental benefits
None: 14%
ADVERTISEMENT