Web Content Specialist Salary
Job Description for Web Content Specialist
Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.Read More...
A bachelor's degree in communications, marketing, journalism, or a related field is generally required for this position. Previous experience in a similar position may be required or preferred as well. An understanding of SEO techniques, excellent writing abilities, and the ability to engage consumers are needed as well. As web content specialists often work with other content producers within their organization, excellent interpersonal and teamwork skills are required. Proficiency with basic computer software is necessary; additional web-related skills (such as with content management systems) are generally required as well.
Web Content Specialist Tasks
- Gather and research information that enhances the value of the site.
- Work with marketing and graphics designers to ensure consistency.
- Write, edit, and develop web site content.
- Gather user feedback for website improvement and enhancements.
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Pay by Experience Level for Web Content Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience is an important factor influencing the compensation of Web Content Specialists. Respondents with less than five years' experience take home $42K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $53K. After working for 10 to 20 years, Web Content Specialists make a median salary of $60K. More than 20 years of experience mean a somewhat bigger median paycheck of $65K, but it's not much more than what less experienced people make.
Pay Difference by Location
Relative to Web Content Specialists in the rest of the country, Web Content Specialists to the east in New York, Washington, and Boston see salaries beyond the national average. Those in the field find the lowest salaries in San Diego, 11 percent below the national average. Lansing and Austin are a couple other places where companies are known to pay below the median — salaries are 11 percent lower and 7 percent lower, respectively.
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