Web Content Specialist Salary

Web Content Specialists in the United States can expect to earn an average of $47K annually. Total cash compensation to Web Content Specialists approaches anywhere from $31K on the lower end to $67K on the higher end; in exceptional cases, this can include more than $6K from bonuses and upwards of $7K from profit sharing. Location is the biggest factor affecting pay for this group, followed by career duration. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. For the most part, Web Content Specialists enjoy their work and report high levels of job satisfaction. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$34,184 - $67,142
$34K
$47K
$67K
MEDIAN: $46,871
10%
50%
90%

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$12.77 - $30.74
$13
$18
$31
MEDIAN: $17.77
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$34,184 - $67,142  
   
Bonus
$496.08 - $6,120  
Profit Sharing
$367.66 - $6,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,969 - $66,982  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 435
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.77 - $30.74  
   
Overtime
$16.99 - $36.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$496.08 - $6,120  
   
Profit Sharing
$367.66 - $6,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,969 - $66,982  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 140

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Gather and research information that enhances the value of the site.
  • Work with marketing and graphics designers to ensure consistency.
  • Write, edit, and develop web site content.
  • Gather user feedback for website improvement and enhancements.

Common Career Paths for Web Content Specialist


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Many Web Content Specialists advance their careers by becoming Web Content Managers, who report a slightly higher median income of $50K.

Web Content Specialist Job Listings

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Popular Skills for Web Content Specialist


Web Content Specialists seem to require a rather large skill set. Most notably, skills in JavaScript, Cascading Style Sheets, Copywriting, and HTML are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Video Editing, Search Engine Optimization, and Editing. It is often found that people who know HTML are also skilled in Cascading Style Sheets (CSS) and Adobe Photoshop. A tool kit that includes Web Content Management also typically contains Editing and Adobe Photoshop.

Pay by Experience Level for Web Content Specialist

Pay by Experience for a Web Content Specialist has a positive trend. An entry-level Web Content Specialist with less than 5 years of experience can expect to earn an average total compensation of $43,000 based on 453 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Web Content Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $53,000 based on 145 salaries. An experienced Web Content Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $60,000 based on 55 salaries. A Web Content Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $58,000 based on 9 salaries.

Pay Difference by Location

National Average: $45,424

Larger city markers indicate a job is popular in that location.

For Web Content Specialists, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Web Content Specialists can also look forward to large paychecks in cities like Washington (+33 percent), New York (+30 percent), Los Angeles (+21 percent), and Denver (+17 percent). The lowest-paying market is Lansing, which sits 13 percent below the national average. Employers in San Diego and Columbus also lean toward paying below-median salaries (8 percent lower and 5 percent lower, respectively).

Web Content Specialist Reviews

Q: What is it like working as a Web Content Specialist?

Web Content Specialist in Anaheim:
Pros: I love the fun and relaxing work environment. I enjoy my co-workers, and the retail industry. In addition to maintaining the web store for our 3 brands, I love being part of the Buying team and contributing in bringing new products and removing older products from our stores.
Cons: I feel that I am overworked for the amount of work I do and responsibilities I have. The company isn't doing as well as we did last year, which is concerning for the future of the company.

Web Content Specialist in Columbus:
"Inspiring corporate culture, high stress, decent perks."
Pros: My immediate supervisors and team work so well together, inspire each other to be better, and listen to each other.
Cons: Stress level is very high due to the reactive nature of retail. We really don't have enough team members to support all the work that needs to be done. Some are overworked and others under-perform to compensate.

Related Job Salaries

Key Stats for Web Content Specialist

Gender

Female
59 %
Male
41 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 89 votes.
Less than 1 year
4%
1-4 years
64%
5-9 years
21%
10-19 years
9%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Content Specialist Salaries

▲31%

Late-Career
▲27%

▲16%

National Average
$45,000

▼5%

Skills That Affect Web Content Specialist Salaries


JavaScript
▲8%

▲3%

▲3%



Web Content Management
▼0%

Adobe Photoshop
▼0%

Web Design
▼0%

National Average
$45,000




▼4%


Video Editing
▼17%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 89 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
4%
1-4 years
64%
5-9 years
21%
10-19 years
9%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 72%
vision benefits
Vision: 60%
no benefits
None: 14%