Web Content Specialist Salary

Median pay for Web Content Specialists in the United States is around $45K per year. With some bonuses approaching $5K and certain profit sharing proceeds approaching $9K, overall incomes of Web Content Specialists spread between $30K and $62K depending on individual performance. Residence and career length each impact pay for this group, with the former having the largest influence. For the most part, Web Content Specialists enjoy their work and report high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. Web Content Specialists survey participants are largely women, dominating at 63 percent. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$32,592 - $61,678

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$12.05 - $26.97

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$32,592 - $61,678  
   
Bonus
$0.00 - $5,207  
Profit Sharing
$498.89 - $9,060  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,980 - $61,696  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 474
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.05 - $26.97  
   
Overtime
$16.88 - $38.30  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,207  
   
Profit Sharing
$498.89 - $9,060  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,980 - $61,696  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 156
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Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.

Web Content Specialist Job Listings

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Popular Skills for Web Content Specialist


Survey takers working as Web Content Specialists report using a large range of professional skills. Most notably, skills in JavaScript, Social Media Marketing, Project Management, and Web Content Management are correlated to pay that is above average. Those listing Google Analytics as a skill should be prepared for drastically lower pay. Content Management and Copywriting also typically command lower compensation. Most people skilled in HTML are similarly competent in Adobe Photoshop and Cascading Style Sheets (CSS). Most people skilled in Web Content Management are similarly competent in Editing and Adobe Photoshop.

Pay Difference by Location


Surpassing the national average by 24 percent, Web Content Specialists in San Francisco receive some of the highest pay in the country. Web Content Specialists will also find cushy salaries in Boston (+19 percent), Baltimore (+19 percent), Seattle (+18 percent), and Minneapolis (+15 percent). Falling short of the national average by 18 percent, the area with the worst salaries is St. Louis. A couple other locations with smaller-than-average paychecks include Lansing and Charlotte (8 percent lower).

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Experience Affects Web Content Specialist Salaries



National Average
$43,000


Skills That Affect Web Content Specialist Salaries

JavaScript
up arrow 12%

Social Media Marketing
up arrow 5%

Web Content Management
up arrow 2%

Cascading Style Sheets (CSS)
up arrow 2%

Project Management
up arrow 2%

Technical Writing
up arrow 2%

HTML
up arrow 1%

Editing
up arrow 1%

Adobe Photoshop
0%

National Average
$43,000

Web Design
up arrow 1%

Search Engine Optimization (SEO)
up arrow 4%


Web Marketing
up arrow 5%

Content Management
up arrow 8%

Google Analytics
up arrow 23%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 116 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
4%
1-4 years
62%
5-9 years
21%
10-19 years
12%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 75%
vision benefits Vision: 58% employee benefits None: 12%
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