Web Content Specialist Salary

For Web Content Specialists, yearly average wages total $45K annually. Total cash earnings of Web Content Specialists range from $29K on the low end to $63K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $6K and $9K, respectively. Location is the biggest factor affecting pay for this group, followed by career duration. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Women account for the majority of Web Content Specialists who responded to the questionnaire — 62 percent to be exact. The majority of Web Content Specialists claim high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.
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$32,337 - $62,716
(Median)
$32K
$45K
$63K
MEDIAN: $45,060
10%
50%
90%

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$11.98 - $26.99
(Median)
$12
$16
$27
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$32,337 - $62,716  
   
Bonus
$0.00 - $5,596  
Profit Sharing
$515 - $8,808  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,395 - $63,190  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 540
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.98 - $26.99  
   
Hourly Tips
$0.00  
Overtime
$17.13 - $36.90  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,596  
   
Profit Sharing
$515 - $8,808  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,395 - $63,190  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 178
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Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.

Web Content Specialist Job Listings

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Popular Skills for Web Content Specialist


Web Content Specialists report using a large range of skills on the job. Most notably, skills in JavaScript, Social Media Marketing, Web Content Management, and Project Management are correlated to pay that is above average, with boosts between 3 percent and 13 percent. Those listing Google Analytics as a skill should be prepared for drastically lower pay. Search Engine Optimization and Content Management also typically command lower compensation. Those who learned Web Content Management also tend to know Editing and Adobe Photoshop. Those familiar with HTML also tend to know Adobe Photoshop and Cascading Style Sheets (CSS).

Pay Difference by Location

National Average: $43,511

Larger city markers indicate a job is popular in that location.

Washington is home to an above-average pay rate for Web Content Specialists, 29 percent higher than the national average. Web Content Specialists can also look forward to large paychecks in cities like Philadelphia (+27 percent), San Francisco (+24 percent), New York (+20 percent), and Chicago (+19 percent). St. Louis ranks last in the field for pay, reporting salaries 12 percent below the national average. Employers pay around 9 percent less in Lansing and 8 percent less in San Diego, below-median salaries for those in this field.

Web Content Specialist Reviews

What is it like working as a Web Content Specialist?

Web Content Specialist in Columbus:
"Inspiring corporate culture, high stress, decent perks."
Pros: My immediate supervisors and team work so well together, inspire each other to be better, and listen to each other.
Cons: Stress level is very high due to the reactive nature of retail. We really don't have enough team members to support all the work that needs to be done. Some are overworked and others under-perform to compensate.

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Experience Affects Web Content Specialist Salaries



National Average
$44,000


Skills That Affect Web Content Specialist Salaries

JavaScript
up arrow 13%


Web Content Management
up arrow 3%

Project Management
up arrow 3%

Cascading Style Sheets (CSS)
up arrow 2%

HTML
up arrow 1%

Editing
up arrow 1%

Adobe Photoshop
up arrow 1%

Web Design
0%

National Average
$44,000

Copywriting
up arrow 2%

Web Marketing
up arrow 2%

Content Management
up arrow 3%

Technical Writing
up arrow 3%

Search Engine Optimization (SEO)
up arrow 4%

Google Analytics
up arrow 23%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 130 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
5%
1-4 years
63%
5-9 years
19%
10-19 years
11%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 74%
medical benefits
Vision: 60%
dental benefits
None: 12%
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