Web Content Specialist Salary

Web Content Specialists in the United States take home approximately $44K per year on average. Total cash earnings of Web Content Specialists range from $30K on the low end to $61K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $5K and $9K, respectively. Geography and career duration each impact pay for this group, with the former having the largest influence. Job satisfaction is reported as high by the vast majority of workers. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. Women make up the majority of Web Content Specialists (63 percent) who completed the questionnaire. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$32,316 - $61,461
(Median)
$32K
$44K
$61K
MEDIAN: $44,414
10%
50%
90%

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$12.01 - $26.19
(Median)
$12
$16
$26
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$32,316 - $61,461  
   
Bonus
$0.00 - $5,131  
Profit Sharing
$497.77 - $9,123  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,749 - $61,138  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 468
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.01 - $26.19  
   
Overtime
$16.88 - $38.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,131  
   
Profit Sharing
$497.77 - $9,123  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,749 - $61,138  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 151
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Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.

Web Content Specialist Job Listings

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Popular Skills for Web Content Specialist


Web Content Specialists seem to wield many skills on the job. Most notably, skills in JavaScript, Social Media Marketing, Project Management, and Web Content Management are correlated to pay that is above average. Those listing Google Analytics as a skill should be prepared for drastically lower pay. Content Management and Copywriting also typically command lower compensation. The majority of those who know HTML also know Adobe Photoshop and Cascading Style Sheets (CSS). Those proficient in Web Content Management are, more often than not, also skilled in Editing and Adobe Photoshop.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Web Content Specialists, 25 percent above the national average. Web Content Specialists will also find cushy salaries in Boston (+20 percent), Baltimore (+19 percent), Seattle (+18 percent), and New York (+15 percent). St. Louis is the lowest-paying area, 17 percent south of the national average. Not at the bottom but still paying below the median are employers in Lansing and San Diego (8 percent less).

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Experience Affects Web Content Specialist Salaries



National Average
$43,000


Skills That Affect Web Content Specialist Salaries

JavaScript
up arrow 13%

Social Media Marketing
up arrow 4%

Project Management
up arrow 3%

Web Content Management
up arrow 2%

Cascading Style Sheets (CSS)
up arrow 2%

Technical Writing
up arrow 2%

HTML
up arrow 1%

Editing
up arrow 1%

Adobe Photoshop
0%

National Average
$43,000

Web Design
up arrow 3%



Web Marketing
up arrow 5%

Content Management
up arrow 8%

Google Analytics
up arrow 22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 123 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
4%
1-4 years
62%
5-9 years
21%
10-19 years
12%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 75%
vision benefits Vision: 58% employee benefits None: 12%
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