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Web Content Specialist Salary

The average Web Content Specialist in the United States earns approximately $44K annually. Cash earnings for Web Content Specialists — which occasionally include more than $5K from bonuses and more than $9K from profit sharing — stretch from around $30K to approximately $61K. Experience level is the biggest factor affecting pay for this group, followed by geography. For the most part, Web Content Specialists enjoy their work and report high levels of job satisfaction. Female Web Content Specialists are more common than men among those who completed the survey; more than half (66 percent) are women. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to more than half. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$31,272 - $61,192
(Median)
$31K
$44K
$61K
MEDIAN: $43,938
10%
50%
90%

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$11.81 - $26.26
(Median)
$12
$16
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$31,272 - $61,192  
   
Bonus
$0.00 - $5,058  
Profit Sharing
$495.51 - $9,274  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,602 - $60,985  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 462
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.81 - $26.26  
   
Overtime
$17.48 - $38.15  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,058  
   
Profit Sharing
$495.51 - $9,274  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,602 - $60,985  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 150
United States (change)

Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Work with marketing and graphics designers to insure consistency.
  • Gather user feedback for website improvement and enhancements.
  • Gather and research information that enhances the value of the site.
  • Write, edit, and develop web site content.

Web Content Specialist Job Listings

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Popular Skills for Web Content Specialist


Survey participants wield an impressively varied skill set on the job. Most notably, skills in JavaScript, Technical Writing, Content Management, and Social Media Marketing are correlated to pay that is above average, with boosts between 7 percent and 13 percent. At the other end of the pay range are skills like Web Marketing. For most people, competency in HTML indicates knowledge of Adobe Photoshop and Cascading Style Sheets (CSS).

Pay Difference by Location


With a pay rate for Web Content Specialists that is 26 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Web Content Specialists can also look forward to large paychecks in cities like New York (+19 percent), Baltimore (+19 percent), Boston (+13 percent), and Dallas (+12 percent).

Related Job Salaries

Experience Affects Web Content Specialist Salaries



National Average
$43,000


Skills That Affect Web Content Specialist Salaries

JavaScript
up arrow 13%

Technical Writing
up arrow 7%

Content Management
up arrow 7%

Social Media Marketing
up arrow 4%

Project Management
up arrow 3%

Web Content Management
up arrow 2%

HTML
up arrow 2%

Editing
up arrow 2%

Cascading Style Sheets (CSS)
up arrow 2%

Search Engine Optimization (SEO)
0%

National Average
$43,000

Adobe Photoshop
up arrow 2%

Copywriting
up arrow 2%

Web Design
up arrow 3%

Web Marketing
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 136 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
4%
1-4 years
61%
5-9 years
21%
10-19 years
14%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 74%
vision benefits Vision: 56% employee benefits None: 12%