Web editors are responsible for all aspects of creating and maintaining Internet content for an organization's website. They typically manage or work with a team of content developers and writers, but they may edit and develop user generated content depending on the nature of the organization and their website. Web editors work with the writing team to brainstorm content ideas, and they write or assign stories and posts. Then, they review materials to ensure they meet website quality standards and submit it for web posting. On a broader scale, web editors help plan the future development of the website by suggesting changes, developing new topics for content generation, and establishing new methods of content delivery. They may create or acquire video, audio, photographs, apps, and other online content to effectively deliver their organization's message.
Web editors work in an office environment during regular business hours, although overtime may occasionally be necessary to meet deadlines. The bulk of their time is spent writing and editing other writers’ content, as well as researching content and working to develop ideas with others in the organization.
Web editors are generally required to hold a bachelor’s degree in communications, journalism, marketing, or a related field. In a managerial role, they are required to have experience in the field, in some cases 10 or more years. Associate web editors, who have fewer leadership responsibilities, may only be required to have two or more years’ experience. Web editors must also have excellent writing and copy-editing skills.
Web Editor Tasks
- Promote content standards and consistency across the website.
- Work with marketing to ensure content supports corporate goals.
- Edit and manage the communication content of websites, including marketing.