Web Producer Salary
Average Web Producers in the United States make around $57K annually. Career length is the main element affecting pay for this group — geography and the individual firm are driving factors as well. More than half of Web Producers (64 percent) survey participants are women. Medical benefits are awarded to most, and a strong majority earn dental coverage. Among folks in this role, job satisfaction levels approximately match the national average. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
|Salary||$36,116 - $81,681|
|Bonus||$0.00 - $9,060|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$34,059 - $83,871|
|Hourly Rate||$12.08 - $45.33|
|Overtime||$10.00 - $58.50|
|Bonus||$0.00 - $9,060|
|Total Pay (||$34,059 - $83,871|
Job Description for Web Producer
A web producer is primarily responsible for coordinating, managing, and updating content on a high-traffic website. This person can work either as a contract employee or within a business. It is generally required that a web producer has at least a bachelor’s degree in a field relevant to the company they work for, as well as at least three years of relevant experience. Extensive knowledge of HTML, web design, Photoshop, and CSS are typically essential. A web producer typically works in an office environment; however, there are some who work from a home office. While web producers generally work during regular office hours, some jobs require alternative or more flexible hours.Read More...
A web producer is responsible for: creating, updating, and maintaining web content, as well as monitoring content and troubleshooting problems on the website. This person must ensure content is consistent with the organizational vision and style guide, and they must develop strategies to make sure content is engaging and dynamic. Web producers typically hold a leadership position and are responsible for serving as a liaison between business and technology groups, managing content reviews and audits, producing and maintaining accurate reports and logs of changes, and implementing and scheduling promotions. They are also responsible for scheduling email campaigns, tracking results, following up on issues, and managing image and logo rights and usage.
A web producer should possess excellent communication, leadership, and critical thinking skills. They typically work with a team of various marketing personnel, technical staff, vendors, and graphic designers, and they may be considered the primary point of contact among these individuals.
Web Producer Tasks
- Coordinate and oversee production for online projects.
- Manage the planning and usability of externally used websites and online communities.
- Create interactive strategies for online platforms.
Common Career Paths for Web Producer
Web Producers who advance into the role of a Senior Interactive Producer are fairly uncommon. Senior Interactive Producers on average earn $91K per year. Web Producers most often advance into Web Developer and Web Designer positions even though the median salaries are $6K lower and $16K lower, respectively.
Web Producer Job Listings
Popular Employer Salaries for Web Producer
Popular Skills for Web Producer
Web Producers seem to wield many skills on the job. Most notably, skills in Project Management, Web Design, Cascading Style Sheets, and HTML are correlated to pay that is above average. Those listing writing as a skill should be prepared for drastically lower pay. Social Media Marketing and Social Media Optimization also typically command lower compensation. Those familiar with HTML also tend to know Adobe Photoshop and Project Management. Most people skilled in Web Content Management are similarly competent in Project Management and Adobe Photoshop.
Pay by Experience Level for Web Producer
Pay by Experience for a Web Producer has a positive trend. An entry-level Web Producer with less than 5 years of experience can expect to earn an average total compensation of $48,000 based on 213 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Web Producer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $65,000 based on 121 salaries. An experienced Web Producer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $69,000 based on 43 salaries. A Web Producer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $80,000 based on 5 salaries.
Pay Difference by Location
For Web Producers, busy Atlanta offers a higher-than-average pay rate, 26 percent above the national average. Web Producers can also look forward to large paychecks in cities like Austin (+18 percent), Seattle (+12 percent), New York (+9 percent), and San Francisco (+9 percent). Web Producers in Philadelphia report much lower salaries than the rest of the country — 28 percent below the national average — proving that residence is a major factor in overall pay. Below-median salaries also turn up in Washington and Chicago (22 percent lower and 18 percent lower, respectively).
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