A web producer is primarily responsible for coordinating, managing, and updating content on a high-traffic website. This person can work either as a contract employee or within a business. It is generally required that a web producer has at least a bachelor’s degree in a field relevant to the company they work for, as well as at least three years of relevant experience. Extensive knowledge of HTML, web design, Photoshop, and CSS are typically essential. A web producer typically works in an office environment; however, there are some who work from a home office. While web producers generally work during regular office hours, some jobs require alternative or more flexible hours.
A web producer is responsible for: creating, updating, and maintaining web content, as well as monitoring content and troubleshooting problems on the website. This person must ensure content is consistent with the organizational vision and style guide, and they must develop strategies to make sure content is engaging and dynamic. Web producers typically hold a leadership position and are responsible for serving as a liaison between business and technology groups, managing content reviews and audits, producing and maintaining accurate reports and logs of changes, and implementing and scheduling promotions. They are also responsible for scheduling email campaigns, tracking results, following up on issues, and managing image and logo rights and usage.
A web producer should possess excellent communication, leadership, and critical thinking skills. They typically work with a team of various marketing personnel, technical staff, vendors, and graphic designers, and they may be considered the primary point of contact among these individuals.
Web Producer Tasks
Create interactive strategies for online platforms.
Manage the planning and usability of externally used websites and online communities.
Coordinate and oversee production for online projects.