Web Producer Salary
An average Web Producer in the United States can expect to take home roughly $52K per year. This group's pay is mainly influenced by career duration, followed by the particular city and the particular employer. Most Web Producers like their work and job satisfaction is high. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Web Producer
A web producer is primarily responsible for coordinating, managing, and updating content on a high-traffic website. This person can work either as a contract employee or within a business. It is generally required that a web producer has at least a bachelor’s degree in a field relevant to the company they work for, as well as at least three years of relevant experience. Extensive knowledge of HTML, web design, Photoshop, and CSS are typically essential. A web producer typically works in an office environment; however, there are some who work from a home office. While web producers generally work during regular office hours, some jobs require alternative or more flexible hours.Read More...
A web producer is responsible for: creating, updating, and maintaining web content, as well as monitoring content and troubleshooting problems on the website. This person must ensure content is consistent with the organizational vision and style guide, and they must develop strategies to make sure content is engaging and dynamic. Web producers typically hold a leadership position and are responsible for serving as a liaison between business and technology groups, managing content reviews and audits, producing and maintaining accurate reports and logs of changes, and implementing and scheduling promotions. They are also responsible for scheduling email campaigns, tracking results, following up on issues, and managing image and logo rights and usage.
A web producer should possess excellent communication, leadership, and critical thinking skills. They typically work with a team of various marketing personnel, technical staff, vendors, and graphic designers, and they may be considered the primary point of contact among these individuals.
Web Producer Tasks
- Coordinate and oversee production for online projects.
- Manage the planning and usability of externally used websites and online communities.
- Create interactive strategies for online platforms.
Common Career Paths for Web Producer
Project Manager, Web Job Listings
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Popular Employer Salaries for Web Producer
Popular Skills for Web Producer
Web Producers seem to require a rather large skill set. Most notably, skills in Project Management, Web Design, Cascading Style Sheets, and HTML are correlated to pay that is above average. Those listing writing as a skill should be prepared for drastically lower pay. Social Media Marketing and Social Media Optimization also typically command lower compensation. Most people who know Web Content Management also know Project Management and Adobe Photoshop. Those familiar with HTML also tend to know Adobe Photoshop and Project Management.
Pay by Experience Level for Web Producer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience is an important factor influencing the compensation of Web Producers. Salaries for the relatively untried average out to around $47K, but survey participants with five to 10 years of experience earn a significantly higher median of $64K. People with 10 to 20 years of experience make an average of about $70K in this role. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $80K.
Pay Difference by Location
For Web Producers, working in the bustling city of Atlanta has its advantages, including an above-average pay rate. Web Producers will also find cushy salaries in Austin (+33 percent), New York (+24 percent), Seattle (+23 percent), and San Francisco (+18 percent). Web Producers in Philadelphia take home the lowest salaries, earning a whopping 21 percent less than the national average. Two other places where employers offer below-median salaries are Washington (12 percent less) and Chicago (9 percent less).