An average Web Producer in the United States can expect to take home roughly $52K per year. This group's pay is mainly influenced by career duration, followed by the particular city and the particular employer. Most Web Producers like their work and job satisfaction is high. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. The data for this synopsis comes from respondents who took the PayScale salary survey.

$34,997 - $80,800
(Median)
$35K
$52K
$81K
MEDIAN: $52,236
10%
50%
90%

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$11.94 - $41.11
(Median)
$12
$20
$41
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$34,997 - $80,800  
   
Bonus
$0.00 - $8,832  
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,200 - $82,452  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 270
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23$46$69
Hourly Rate
$11.94 - $41.11  
   
Overtime
$17.45 - $68.20  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $8,832  
   
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,200 - $82,452  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 67
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Job Description for Web Producer

A web producer is primarily responsible for coordinating, managing, and updating content on a high-traffic website. This person can work either as a contract employee or within a business. It is generally required that a web producer has at least a bachelor’s degree in a field relevant to the company they work for, as well as at least three years of relevant experience. Extensive knowledge of HTML, web design, Photoshop, and CSS are typically essential. A web producer typically works in an office environment; however, there are some who work from a home office. While web producers generally work during regular office hours, some jobs require alternative or more flexible hours.

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Web Producer Tasks

  • Create interactive strategies for online platforms.
  • Manage the planning and usability of externally used websites and online communities.
  • Coordinate and oversee production for online projects.

Common Career Paths for Web Producer


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Web Producers who advance into the role of a Senior Interactive Producer are fairly uncommon. Senior Interactive Producers on average earn $91K per year. More often, however, Web Producers go on to become Web Developers or Web Designers.

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Popular Employer Salaries for Web Producer


Popular Skills for Web Producer


Web Producers seem to require a rather large skill set. Most notably, skills in Project Management, Web Design, Cascading Style Sheets, and HTML are correlated to pay that is above average. Those listing writing as a skill should be prepared for drastically lower pay. Social Media Marketing and Social Media Optimization also typically command lower compensation. Most people who know Web Content Management also know Project Management and Adobe Photoshop. Those familiar with HTML also tend to know Adobe Photoshop and Project Management.

Pay by Experience Level for Web Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Web Producers. Salaries for the relatively untried average out to around $47K, but survey participants with five to 10 years of experience earn a significantly higher median of $64K. People with 10 to 20 years of experience make an average of about $70K in this role. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $80K.

Pay Difference by Location

National Average: $52,067

Larger city markers indicate a job is popular in that location.

For Web Producers, working in the bustling city of Atlanta has its advantages, including an above-average pay rate. Web Producers will also find cushy salaries in Austin (+33 percent), New York (+24 percent), Seattle (+23 percent), and San Francisco (+18 percent). Web Producers in Philadelphia take home the lowest salaries, earning a whopping 21 percent less than the national average. Two other places where employers offer below-median salaries are Washington (12 percent less) and Chicago (9 percent less).

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Experience Affects Web Producer Salaries

Late-Career
up arrow 54%



National Average
$52,000


Skills That Affect Web Producer Salaries



Cascading Style Sheets (CSS)
up arrow 1%

HTML
0%

Adobe Photoshop
0%

National Average
$52,000


up arrow 11%

Drupal
up arrow 12%

Video Editing
up arrow 13%

Social Media Optimization
up arrow 23%

Social Media Marketing
up arrow 25%

writing
up arrow 34%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 51 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
3%
1-4 years
51%
5-9 years
35%
10-19 years
11%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 74%
medical benefits
Vision: 68%
dental benefits
None: 15%
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