Earnings for Web Producers in the United States come in at around $53K annually on average. Career duration is the main element affecting pay for this group — geography and the specific company are driving factors as well. Job satisfaction is reported as high by the vast majority of workers. Medical benefits are awarded to most, and a strong majority earn dental coverage. Female Web Producers are more common than men among those who completed the survey; more than half (61 percent) are women. This report is based on responses to the PayScale salary survey.

$35,234 - $81,542
$35K
$53K
$82K
MEDIAN: $53,109
10%
50%
90%

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$12.06 - $43.71
$12
$23
$44
MEDIAN: $23.25
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$35,234 - $81,542  
   
Bonus
$0.00 - $9,000  
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,509 - $84,408  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 264
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23$46$69
Hourly Rate
$12.06 - $43.71  
   
Overtime
$15.87 - $68.55  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,000  
   
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,509 - $84,408  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 64

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Web Producer

A web producer is primarily responsible for coordinating, managing, and updating content on a high-traffic website. This person can work either as a contract employee or within a business. It is generally required that a web producer has at least a bachelor’s degree in a field relevant to the company they work for, as well as at least three years of relevant experience. Extensive knowledge of HTML, web design, Photoshop, and CSS are typically essential. A web producer typically works in an office environment; however, there are some who work from a home office. While web producers generally work during regular office hours, some jobs require alternative or more flexible hours.

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Web Producer Tasks

  • Coordinate and oversee production for online projects.
  • Manage the planning and usability of externally used websites and online communities.
  • Create interactive strategies for online platforms.

Common Career Paths for Web Producer


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Though not the most common occurrence, Web Producers sometimes become Senior Interactive Producers, where the average income is $91K per year. Web Producers most often advance into Web Developer and Web Designer positions even though the median salaries are $1K lower and $11K lower, respectively.

Web Producer Job Listings

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Popular Employer Salaries for Web Producer


Popular Skills for Web Producer


Survey results imply that Web Producers deploy a substantial tool kit of skills at work. Most notably, facility with Project Management, Web Design, and Cascading Style Sheets (CSS) are correlated to pay that is significantly above average, leading to increases of 21 percent, 8 percent, and 7 percent, respectively. Those listing writing as a skill should be prepared for drastically lower pay. Social Media Marketing and Social Media Optimization also typically command lower compensation. Most people experienced in HTML also know Adobe Photoshop and Project Management. It is often found that people who know Web Content Management are also skilled in Project Management and Adobe Photoshop.

Pay by Experience Level for Web Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Web Producers. Workers in their first five years can expect to earn $48K, but people who have been around for five to 10 years earn a noticeably bigger sum of $65K. After working for 10 to 20 years, Web Producers make a median salary of $70K. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $80K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

Pay Difference by Location

National Average: $53,348

Larger city markers indicate a job is popular in that location.

For Web Producers, working in the bustling city of Atlanta has its advantages, including an above-average pay rate. Web Producers can also look forward to large paychecks in cities like Austin (+33 percent), San Francisco (+20 percent), New York (+19 percent), and Seattle (+17 percent). Location significantly influences compensation, with Philadelphia Web Producers earning much less — 21 percent less — than the national average. Two other places where employers offer below-median salaries are Washington (13 percent less) and Chicago (11 percent less).

Related Job Salaries

Key Stats for Web Producer

Gender

Female
61 %
Male
39 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 47 votes.
051
Less than 1 year
3%
1-4 years
52%
5-9 years
33%
10-19 years
13%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Producer Salaries

Late-Career
up arrow 50%



National Average
$53,000


Skills That Affect Web Producer Salaries




up arrow 1%

Adobe Photoshop
0%

National Average
$53,000


up arrow 12%

Video Editing
up arrow 13%

Drupal
up arrow 14%

Social Media Optimization
up arrow 23%

Social Media Marketing
up arrow 27%

writing
up arrow 36%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 47 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
3%
1-4 years
52%
5-9 years
33%
10-19 years
13%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 73%
vision benefits
Vision: 67%
dental benefits
None: 15%
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