A web production manager is something of a jack-of-all-trades when it comes to creating and presenting interesting content on websites, whether the sites belong to dedicated media enterprises or simply serve as virtual storefronts of businesses engaged in traditional commerce. These managers supervise the ongoing development of written and visual content for the web and also engage in a variety of supervisory roles to ensure the web presence they are hired to maintain is kept fresh and interesting at all times.
Generally, web production managers supervise a great deal of created content, and this can also include copy editing and supervision of copy writing. The production manager may be the final person to sign-off on writing assignments and freelance pitches to the website, and will typically act as - or supervise - an ad-hoc editor who makes the final determination about whether written content is acceptable for publication.
Web production managers also supervise art assets, including the clearing of photos and original graphics for legal use on a site. They may use freelance/staff art or photographers in this purpose, and will typically hand out assignments and/or have final approval on dedicated pitches, as well. They may also supervise any coding personnel, participate in coding, and ensure that approved web content - whether written, visual, or multimedia - adheres to the site's format in a visually pleasing way.
Those in this position also work with social media personnel to help promote web content and site development, and may engage in supervising forum administration for sites with message boards or comment sections, as well. To work as a web production manager, practical experience is often the most valued commodity of applicants. A person must show prior practical experience in web production and copy writing/editing, as well as proficiency in web-coding languages such as HTML; however, some companies will instead prefer formal education requirements. Web production managers generally work normal to long hours in a computer office environment.
Web Production Manager Tasks
Organize planning, development, and deployment web sites.
Ensure overall quality of web site.
Coordinate and track progress of design and development teams to implement online designs.
Work directly with partners and clients to determine project scope and specifications.