Web specialists are responsible for creating, designing, and maintaining websites for businesses, individuals, or organizations. They offer a wide range of services, including writing, designing, editing, proofing, site maintenance, consulting, installing website updates, and fixing bugs. They often use content management software to perform their duties. They must be able to effectively communicate the business's brand through the company's web site.
Web specialists must have website design and management experience. Most have computer programming and information technology knowledge. Most web specialists have a bachelor's degree in computer science, design, computer programming, or related field. Many have business experience. A graduate degree can be advantageous as well.
Web specialists must be able to effectively communicate their ideas to their clients in simple terms, whether that be in person or via email or phone. They must have strong writing skills to spot errors and either write or edit written web content. They usually have computer programming knowledge, graphic design knowledge, and information technology knowledge. Business acumen is also highly sought after. Internet and social media skills are highly desired. Web specialists can work onsite or remotely. Their workplace can therefore vary greatly, from large corporate offices to clients' homes or shops. They must convey professionalism. They mostly just interact with clients, but sometimes they can communicate with coworkers, supervisors, and managers as well. Web specialists may work collaboratively with a web services team to deliver a website that aligns with the company's online strategy. If the company is small, they will work directly with the business owner or president.
Web Specialist Tasks
Gather and research information that enhances the value of the site.
Write, edit, and develop web site content.
Work with marketing and graphics designers to insure consistency.
Gather user feedback for website improvement and enhancements.