Typical employers for website managers include a wide variety of organizations that rely on having a web presence. This manager usually supervises how, where, and when promotional, graphic, and written content is added to a site and updated; they oversee the site’s functionality as well. For e-commerce sites, website managers also help ensure customers can effectively use the website, including with accounts, logins, purchasing, and other facets.
Website managers typically work with a variety of departments within an organization. For example, branding and marketing departments want to make sure the website manager maintains consistency of tone with the organization’s message and image. Additionally, marketing, promotion, and sales departments depend on the website manager to post sales and special events in a clear, timely manner for maximum consumer impact. An e-commerce website manager usually works with a development or information technology (IT) team to create a high-quality sales platform and help maintain the integrity of account information and company data as well.
While the term “manager” often implies that a job is mainly supervisory, these individuals typically do a substantial amount of their programming (especially in the case of smaller companies). Skills in HTML, Java, and other languages is usually essential for this position. Additionally, employers look for some formal education and/or certification, as well as previous experience in a related role. Website managers usually work during regular business hours in an office environment.
Website Manager Tasks
Develop and oversee the development of web content to ensure accuracy and demographic relevance.
Design and implement special web features, marketing projects and online events when needed.
Develop, maintain and update an organizations website.
Assess web-traffic to understand how users are interacting with the site.
Ensure that website is working properly, resolving any glitches.