Sprinklr, a social media management platform for businesses, raised $5 million in its latest round of funding, underscoring the growing emphasis companies are placing on social media. This news follows the massive acquisition of Sprinklr competitor Radian6 by Salesforce.com for $326 million. What factors drive this focus?
"Social media has a way of amplifying crises beyond what they would have led up to otherwise," Sprinkler founder Ragy Thomas told the Wall Street Journal. "We're in a changed world, and if companies don't adapt, their survival is at risk."
Sprinklr software can track how a company is responding to a complaint a customer posted on his Facebook wall, for example, or identify patterns in tweets that discuss illnesses. This breadth and depth of control has naturally caught the attention of some heavy hitters in the enterprise: Sprinklr's roster of clients includes Virgin America, Microsoft, Cisco Systems, Samsung and Newell Rubbermaid.
Does your business use a social media management platform like Sprinklr? How do you think the niche will change now that big businesses are on board?
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