Back To Career News

Feast Your Eyes on History’s Biggest Corporate Blunders


Everyone makes mistakes, and when they do, sometimes only a dose of schadenfreude — that wonderful German concept of pleasure in the misfortune of others — will bring them out of their funk.

To this end, I present to you Learnvest’s list of the 11 biggest mistakes ever committed by companies. Here are a few to snack on:

1. New Coke

Perhaps the most famous blunder on this list, the New Coke debacle of the 1980s proved that just because your focus group likes something, doesn’t mean the public will accept it.

Do You Know What You're Worth?

2. Apple Maps

Isn’t it awful when your own product can be used against you? Apple’s iPhone made it super easy for users to share screenshots of its woefully inadequate Apple Maps product. (How inadequate? As Learnvest points out, it misplaced the Washington Monument.)

3. No More Sales at JC Penney

In theory, it sounds great: instead of jacking up the regular price, and then inventing sales to give people the illusion of a deal, JC Penney dropped the price as low as possible out of the gate. The problem? Well, it turns out, people like sales — whether or not they’re a genuine savings.

Tell Us What You Think

We want to hear from you! Which corporate mistakes would you add to this list? Leave a comment or join the discussion on Twitter, using the hashtag #MakeItHappen.

More from PayScale

6 LinkedIn Mistakes to Avoid

So You Made a Typo on Your Resume. Now What?

Don’t Make These Career Killing Email Mistakes

New Coke 

(Photo Credit: Anderson Mancini/Flickr)

Jen Hubley Luckwaldt
Read more from Jen

Leave a Reply

Notify of
What Am I Worth?

What your skills are worth in the job market is constantly changing.