It’s a catch-22: in order to build a successful career in the 21st century, you need a personal brand. In order to build a personal brand, you need to participate in social media. But, the easiest way to tank said personal brand, and possibly your career as well, is to say something dumb online – which is, of course, easy to do, thanks to social media. This week’s roundup looks at how to manage the urge to say just a little too much online; plus, how to get noticed for the good stuff, not the bad, and 29 questions to answer to discover the real you.
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“Some people like to share – a lot. That’s OK if that’s what they want to do, but the rules are different in the workplace,” writes Bruzzese. “The ‘transparency’ and ‘authenticity’ that someone may adopt online doesn’t need to also be translated to the workplace – and doing so can hurt careers.”
What’s the line? Well, it’s subjective, but as a general rule, you don’t want to do anything that makes your co-workers uncomfortable – or gives them a reason to question your judgment in or out of the office. Here’s how to do sharing the right way.
You don’t want to be remembered for oversharing, but you can’t exactly hide online, either.
“Recruiters are turning to the Internet to look for talent with exactly the right set of skills. This means that in order you’ll need to proactively manage what you put online in order to show up on a recruiter’s radar,” writes Morgan. “You already know your LinkedIn profile is important, but that’s not the only place you should have a digital presence.”
Here‘s what else you need, beyond a solid LinkedIn profile, to stand out in a sea of qualified candidates.
…how well do you know yourself?
We are not talking about taking a personality test or learning about your family history. Neither are we talking about your favorite colors, your best childhood friend or your high school prom experience (thank goodness about the last one ;)).
We are talking about something much greater and of higher consequence. We are talking about who you are at your core, what most matters to you, what makes you come alive, what feeds your soul and what drains your spirit, and how to know the difference so you choose well as you move forward in life.
If you don’t know yourself all that well, you may still live a life in alignment with who you are but only by accident or some sheer stroke of luck.
Her 29 questions will help you figure out what’s really important to you – which significantly improves your chances of creating a life and career that will make you truly happy and fulfilled.
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