Unless you’ve been living under a rock for the last few years, you may have heard of a little festival in the great state of Texas called SXSW. We were there last year when our team spoke at SXSWedu about economic mobility through education, and what employers really want from grads. And now, we’re trying to go again. But this time for a different reason.
Help the PayScale Team Speak At SXSW Interactive (Official SXSW Voting Page for PayScale)
This year, we’re trying to send two PayScalers from our lean and mean consumer marketing team to Austin to give a talk about content marketing. We’re the people who turn data into stories, and try to empower people in the workforce with advice and tips on negotiating their salary.
When we’re not building reports about the workforce or higher education, we try to break the internet with compelling and interesting content. That’s where SXSW comes in. Here are some details about the talk we’re trying to give, and why it matters.
How to Break the Internet With Zero Budget
In the age of high-roller brands competing for real estate on pay-for-play social media sites, how does one cut through the noise without a content marketing budget? Many professional marketers offer token advice like “create great content and the masses will come.” Well yes, but it takes money to promote great content and in today’s world brands with large budgets can outspend others on subpar content. In this session we’ll provide examples, case studies, and strategic insights on where and how to seed your content and create relationships with influencers to drive organic reach. Join us to unlock the secrets of marketing without spending a dime on Reddit and other online communities.
Questions We Will Answer
Through our talk, we will be providing answers to common marketing questions like, how do you amplify your content without spending any money? How do you identify the appropriate communities where you content will grow organically? And finally, how do you create relationships with influencers without spending a dime?
…Have You Seen Our AstroCat?
If you have reached the bottom of this post and still aren’t convinced to vote, perhaps you can be convinced by the sheer awesomeness that is the PayScale consumer marketing team logo. We call him Astrocat.
Ready to Vote? Start here.
Are you going to #SXSW next year? We want to hear from you! Comment below or join the discussion on Twitter!
Featured Image by JD Hancock/Flickr