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Who Will Be President? Part 4 – Nominee Support by Income, Comparisons to 2012

See all our election coverage here.

Does your gender, salary, job title, education, or industry influence your political choices? For this report, PayScale surveyed 17,227 users between August 5, 2016 and August 25, 2016 to see how they’re casting their vote. Keep an eye on our collection of election stats and infographics–which we’ll update regularly leading up to Nov. 8–and be sure to get out and vote!

Of the 17,227 respondents surveyed between August 5 and August 25, 38 percent reported being registered Democrats, 32 percent reported being registered Republicans, and 30 percent reported being Independent.

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The below chart shows nominee support by respondent’s income level.

Interesting takeaways:

  • With the exception of survey respondents who make less than $25,000 per year, Clinton holds a large lead across all income levels, from $25,000 to more than $200,000 per year.
  • Respondents who make less than $25,000 per year are more likely to be undecided (28 percent) than to support either nominee.
  • The largest gap between Clinton and Trump support occurs among respondents earning between $100,000 and $200,000 per year: At this income level, Clinton receives 41 percent support, while Trump receives 21 percent support.
  • Respondents who make less than $25,000 per year are the most likely not to vote, and are almost as likely not to vote (17 percent) as they are to support Trump (21%).
Clinton holds a large lead across income levels from $25,000 to more than $200,000 per year. Click To Tweet

Compared to the 2012 election, these figures indicate a significant difference in candidate/party support by income level.

Interesting takeaways:

  • In the 2012 election, nominees from both major parties received significantly more overall support than their 2016 counterparts are currently receiving.
  • In the 2012 presidential election, our data showed that respondents earning up to $75,000 per year favored Obama, while respondents earning more than $75,000 per year favored Romney.
  • In 2012 the largest gap between Obama and Romney support occurred among respondents earning less than $25,000 per year: At this income level, Obama received 63 percent support, while Romney received 32 percent support.

This year, things appear to be very different.

Come back regularly for more election posts with updated data and additional information; we’ll be breaking down how our users intend to vote leading up to Election Day! And see all our election coverage here.

Tell Us What You Think

Thoughts on how our users’ gender, salary, job title, education level, or industry might influence their political choices in the election? If so, share your thoughts with our community on Twitter. You can also leave your story below in the comments section.


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i would take an educated guess that the scale where the candidate differ at the most is the point where dual income roles change dramatically. what i mean is that is the point where you either have one person making all the money in the household, with a more traditional value structure and maybe owns their business. they are on the cusp of the upper middle for the majority of the US. And at single income at that high level means that are doing pretty good but they could be better if taxes and business was more on their side.… Read more »

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