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PayScale’s VIP Blog Roundup: 10 Steps to Better LinkedIn SEO

Topics: Career Advice
Even the best LinkedIn profile is useless if it never turns up in search. But LinkedIn doesn’t share its search algorithm with users. So how can you know which changes to make, in order to make your profile more visible to recruiters and hiring managers?
LinkedIn SEO
A Name Like Shields…/Flickr

The lead story this week offers some practical tips for folks who want their LinkedIn profile to be more visible in search. That, plus how to tell if your workaholism is actually a good thing, and five things positive people never do, in our roundup.

Susan P. Joyce at Job-Hunt: 10 Steps to Better Ranking in LinkedIn Search

The Job-Hunt staff analyzed LinkedIn search results and came up with 10 areas for job seekers to focus on, if they want to rank better in search. For example:

Find and use the best keywords for you.

Use these keywords in many different areas within your Profile such as your Professional Headline, Work Experience (job titles and job descriptions), Skills, and Profile Summary.

Most people stop at dates and job titles, particularly of jobs in their past. This wastes a golden opportunity to promote their experience and to add important keywords, naturally, to their Profiles.

If you have target employers, review their descriptions for the job you want, particularly the job titles they use as well as the skills, certifications, and other terms used consistently for the roles you want. Don’t simply repeat the same keywords. Include them appropriately in the content of your Profile (another reason to have a robust Profile).

Want more tips? Read the full list.

Lolly Daskal at Inc: When Being A Workaholic Is a Good Thing

Can being a workaholic ever be positive? Yes, according to a recent study – but only when certain circumstances apply.

Daskal writes:

The research, as reported in the current issue of Academy of Management Discoveries, finds no evidence that long hours alone give rise to those risk factors.

As the article explains, “While the majority of workaholics work long hours . . . compulsive work mentality poses a more serious health risk than the act of working long hours.” But even compulsive overwork isn’t necessarily associated with bad health effects.

Find out when being a workaholic is actually good for your life and career, at Daskal’s post.

LaRae Quy at her blog: 5 Things Positive People Never Do

Do you confuse positive people with optimists? Quy breaks down why this is a mistake:

Let me clarify for you: positive people believe they will prevail in their circumstances rather than believe their circumstances will change. Optimists, however, believe that things will change, and for the better. Positive people rely on their grit and determination to make the most of a bad situation because sometimes, #$%@ happens. They’re stuck in an undesirable situation and no amount of hope will change it.

Above all, she says: “Positive people are not afraid of failure because their minds can adapt to their new circumstances and plan for a better iteration next time.”

Obviously, being a positive person is more useful in your career. Want to become one? Start by nixing these behaviors.

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Jen Hubley Luckwaldt
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