Ad Agency Encourages Happiness to Boost Creativity

Creative geniuses seem to go hand-in-hand with tortured souls, but one ad agency is trying to change the way their creatives work and think with the help of "positive psychology." Havas Worldwide London is working with professor and psychologist Neil Frude, who runs a company called The Happiness Consultancy, to train its employees to become happier as a means of boosting creativity.