3 Ways Your Blog Can Get You a Job (and 1 Way It Can Get You Fired)

With today's emphasis on social media, it's easy to forget about longform internet self-expression. However, blogging is a great way to build and demonstrate your expertise in your industry, especially if you're just starting out or contemplating a shift into a new role. Here's how to use the great granddaddy of Twitter and Instagram for professional gain -- and do it the right way.