With today's emphasis on social media, it's easy to forget about longform internet self-expression. However, blogging is a great way to build and demonstrate your expertise in your industry, especially if you're just starting out or contemplating a shift into a new role. Here's how to use the great granddaddy of Twitter and Instagram for professional gain -- and do it the right way.
This past January, ad exec, Mike Hughes was told he had two weeks to live. After a decade long battle with cancer, he began writing "Unfinished Thinking", heartbreaking yet inspiring lessons that oftentimes only those facing their own mortalities can so bravely identify.