Supermarket Superstars Go Global

We all bring our family history to the work with us on a daily basis. We are a product of the culture we experienced in our childhoods. But as much as some people try to shake their past, your history can help you bring a new perspective to everything you do.

Ed Hardy Says a Bad Celebrity Endorsement Cost Him His Business

Branding and brand reputation is a huge part of any business, but it's even more important when your name is the brand. Take tattoo artist Ed Hardy, who in 2003 agreed to license a few of his designs to a t-shirt manufacturer. He had never thought of going into the fashion business, but the opportunity arose, so he thought, why not try it?

3 Ways to Rebrand Your “Useless” Degree

Every spring, alongside the finance folks and engineers, an entire crop of graduates flood the workforce armed with nothing but a degree that appears to be worth less than a place mat at the fast food restaurant where they are unqualified to work. So what do you do when your degree doesn't automatically qualify you for a career track? Brand yourself better.