What’s the Best Way to Promote Diversity?

We stand on the edge of murky waters: a white millennial male writing about diversity in the workplace. But it doesn't take an advanced degree in sociology to determine that some approaches simply aren't going to work. One curious case comes from a recent story in the Washington Post, which reported about a presentation given to business managers at The New York Times. Apparently, those who failed to seek out minority candidates for hiring and promotion would be fired — or at the very least, strongly encouraged to leave. Is there something wrong with this?