Ford Taps Into Social Media to Fill More Than 3,000 Jobs

Ford Motor Company launched a social campaign called, "The Distance Between You and an Amazing Career Has Never Been Shorter" to spread the word about the thousands of jobs the company is looking to fill this year. Social media has now become a popular and effective way for employers to seek out candidates.

Are Ford Workers Really Paid $73 per Hour?

The David Leonhardt article in today's New York Times on the pay of automotive workers for the Big 3 got me thinking about what hourly wages really mean. Are Ford workers really paid $73 per hour?

I did a quick look in the PayScale compensation database. While I will get into details below, the quick answer is the assembly line workers in the US at Ford, Chrysler and GM earn about $27/hour in base pay, while US workers for Toyota earn about $25.

This jibes with the graphic in the NYT article. Why do the companies quote $73/hour, when they are only paying about $27/hour?

Understanding this huge difference explains why the Big 3 are going bankrupt, and Toyota is not. The $2/hour difference in base wage is not the Big 3's problem.

The gap between $28 and $73 per hour comes from different definitions of both wage and hour, and the difference between what current workers earn vs. the promises made to former employees.

Is your market value $73/hour, but your employer is only paying $28? Use the PayScale salary survey to find out.