Well over 100 million people watch the Super Bowl each year, and not all are football fans. Some of us are just there for the dip, the excuse to have a party, and yes, the commercials. But, at up to $5 million for a 30-second spot, air time during the big game isn't exactly cheap. As a result, we see a lot of commercials from mega-companies selling soda and beer and pharmaceuticals, and not much from small businesses. (Fun exception: Death Wish Coffee, the nine-person coffee company that won Intuit's Small Business Big Game contest.) What does this mean to you? Well, for one thing, you probably won't see your employer's logo pop up during the Super Bowl, unless your bosses get tickets, deck themselves out in corporate swag, and photobomb the TV cameras.