Why do we procrastinate? It depends – not just on which expert you consult, but on the person doing the procrastinating. For some of us, there's a thrill in creating a time crunch, while for others, it's about fear of success or failure. We might even put things off in order to avoid having to make a decision, and in so doing, taking responsibility for our choices. The problem, of course, is that no choice is always secretly a choice.