Resale Royalty 103: ‘VIP: Very Important Purchasers’

When 80 percent of your sales come from 20 percent of your customers, having a VIP Club that caters to that 20 percent makes good business sense. In this week's episode of Resale Royalty, Sue decides to relaunch her old VIP club at the suggestion of one of her oldest customers. They decide to kick the club off with a fancy evening party that will show the customers that Women's Closet Exchange isn't just a retail store, it's a social community for people who love quality fashion.