Best Value Colleges For Marketing Careers

If you love making deals, telling stories and convincing people how to spend their money, you may want to consider a career in marketing or sales.  Read More

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511 (tie)John Carroll University(Private)
20 Year Net ROI$294,000
Total 4 Year Cost$197,000
Grad Rate71%
Time to Graduate4 Years
Loan Amt$29,800
511 (tie)Siena College(Private)
20 Year Net ROI$294,000
Total 4 Year Cost$192,000
Grad Rate80%
Time to Graduate4 Years
Loan Amt$29,100
511 (tie)University of Texas at San Antonio (UTSA)(Out-of-State)
20 Year Net ROI$294,000
Total 4 Year Cost$119,000
Grad Rate31%
Time to Graduate5 Years
Loan Amt$26,100
514Northwest Missouri State University(Out-of-State)
20 Year Net ROI$293,000
Total 4 Year Cost$90,300
Grad Rate50%
Time to Graduate5 Years
Loan Amt$24,600
515 (tie)Illinois Wesleyan University (IWU)(Private)
20 Year Net ROI$292,000
Total 4 Year Cost$206,000
Grad Rate81%
Time to Graduate4 Years
Loan Amt$32,800
515 (tie)Lake Forest College(Private)
20 Year Net ROI$292,000
Total 4 Year Cost$211,000
Grad Rate73%
Time to Graduate4 Years
Loan Amt$28,800
515 (tie)Stephen F. Austin State University (SFA)(In-State)
20 Year Net ROI$292,000
Total 4 Year Cost$90,100
Grad Rate44%
Time to Graduate5 Years
Loan Amt$28,100
515 (tie)University of Colorado at Colorado Springs(In-State)
20 Year Net ROI$292,000
Total 4 Year Cost$86,300
Grad Rate47%
Time to Graduate5 Years
Loan Amt$28,000
515 (tie)University of Indianapolis(Private)
20 Year Net ROI$292,000
Total 4 Year Cost$155,000
Grad Rate52%
Time to Graduate4 Years
Loan Amt$32,300
515 (tie)University of Kansas(Out-of-State)
20 Year Net ROI$292,000
Total 4 Year Cost$152,000
Grad Rate60%
Time to Graduate5 Years
Loan Amt$27,300
521 (tie)Allegheny College - Meadville, PA(Private)
20 Year Net ROI$291,000
Total 4 Year Cost$213,000
Grad Rate78%
Time to Graduate4 Years
Loan Amt$33,800
521 (tie)Old Dominion University(In-State)
20 Year Net ROI$291,000
Total 4 Year Cost$91,000
Grad Rate52%
Time to Graduate5 Years
Loan Amt$29,000
521 (tie)University of California - Santa Cruz (UCSC)(Out-of-State)
20 Year Net ROI$291,000
Total 4 Year Cost$229,000
Grad Rate77%
Time to Graduate4 Years
Loan Amt$23,400
524 (tie)Indiana State University(Out-of-State)
20 Year Net ROI$290,000
Total 4 Year Cost$122,000
Grad Rate40%
Time to Graduate5 Years
Loan Amt$27,300
524 (tie)University of Mississippi(In-State)
20 Year Net ROI$290,000
Total 4 Year Cost$90,000
Grad Rate61%
Time to Graduate5 Years
Loan Amt$30,300

*NOTE: Unranked schools on this list don’t have on-campus living options, so on-campus costs are not available.

In terms of college return on investment, marketing careers and sales jobs are often a good investment. PayScale determines the ROIs for each school based on the salaries of their alumni who go on to work in marketing and sales jobs, regardless of their major.

Marketing and sales are good career paths if you love people or want a job that lets you use your creativity but still earn a high income. These jobs are in high demand -- every employer needs employees to convince their customers to purchase their product or service -- and you need good communication, writing, and analytical and interpersonal skills to succeed. If you are interested in studying English or communications in college but don't know what to do with those degrees, consider marketing and sales as a career path.

In PayScale's College ROI Report, marketing careers and sales careers perform very well. Rhode Island's Ivy League Brown University often delivers a high 20-year net ROI for alumni who go into sales and marketing jobs. Brown alums include seven Nobel Prize winners and eight billionaires, and the school is one of the most selective in the country. On top of that, the University's neighborhood is a federally listed architectural district with a dense concentration of Colonial era buildings.

Business moguls of all types have studied at the University of Pennsylvania. Also an Ivy League school -- and founded by Benjamin Franklin -- UPenn has produced more than its share of famous businessmen, and more billionaires went to UPenn for their undergraduate degrees than any other college in the world. You might call it the nexus of the Three-Comma club.

Stanford University in Palo Alto, California consistently reports a high 20-year net ROI for alumni who go into sales and marketing jobs. Stanford is a pricey school, but with its high ROI, it's worth going into debt for if you get accepted.

The University of California, Berkeley, home to the famous Haas School of Business, is a real deal for California residents who want to work in sales or marketing. Like Stanford, these students probably benefit from proximity to one of the hottest job markets in the country, the Silicon Valley and San Francisco areas. Even the coolest tech start-ups need marketing and salespeople to push their products.