Best Value Colleges For Marketing Careers

If you love making deals, telling stories and convincing people how to spend their money, you may want to consider a career in marketing or sales.  Read More

Find Out Exactly What You
Should Be Paid


810 (tie)Salve Regina University(Private)
20 Year Net ROI$210,000
Total 4 Year Cost$202,000
Grad Rate67%
Time to Graduate4 Years
Loan Amt$32,500
810 (tie)South Dakota State University (SDSU)(Out-of-State)
20 Year Net ROI$210,000
Total 4 Year Cost$98,700
Grad Rate57%
Time to Graduate5 Years
Loan Amt$29,500
813 (tie)Colorado State University (CSU) - Pueblo Campus(Out-of-State)
20 Year Net ROI$209,000
Total 4 Year Cost$131,000
Grad Rate32%
Time to Graduate5 Years
Loan Amt$21,500
813 (tie)Oklahoma City University(Private)
20 Year Net ROI$209,000
Total 4 Year Cost$176,000
Grad Rate59%
Time to Graduate4 Years
Loan Amt$27,500
813 (tie)University of Northern Iowa(Out-of-State)
20 Year Net ROI$209,000
Total 4 Year Cost$118,000
Grad Rate64%
Time to Graduate5 Years
Loan Amt$22,700
813 (tie)Wilkes University(Private)
20 Year Net ROI$209,000
Total 4 Year Cost$191,000
Grad Rate56%
Time to Graduate4 Years
Loan Amt$43,500
813 (tie)Winthrop University(Out-of-State)
20 Year Net ROI$209,000
Total 4 Year Cost$154,000
Grad Rate51%
Time to Graduate4 Years
Loan Amt$30,300
818 (tie)Millersville University of Pennsylvania(In-State)
20 Year Net ROI$208,000
Total 4 Year Cost$92,900
Grad Rate64%
Time to Graduate5 Years
Loan Amt$31,400
818 (tie)SUNY - New Paltz(In-State)
20 Year Net ROI$208,000
Total 4 Year Cost$87,100
Grad Rate74%
Time to Graduate4 Years
Loan Amt$24,600
818 (tie)Western Carolina University(Out-of-State)
20 Year Net ROI$208,000
Total 4 Year Cost$115,000
Grad Rate58%
Time to Graduate4 Years
Loan Amt$24,200
821 (tie)Kent State University (KSU)(Out-of-State)
20 Year Net ROI$207,000
Total 4 Year Cost$133,000
Grad Rate55%
Time to Graduate5 Years
Loan Amt$30,200
821 (tie)Washburn University(Out-of-State)
20 Year Net ROI$207,000
Total 4 Year Cost$99,900
Grad Rate34%
Time to Graduate5 Years
Loan Amt$21,800
823 (tie)SUNY - College at Buffalo(In-State)
20 Year Net ROI$206,000
Total 4 Year Cost$88,200
Grad Rate45%
Time to Graduate5 Years
Loan Amt$26,400
823 (tie)Whittier College(Private)
20 Year Net ROI$206,000
Total 4 Year Cost$221,000
Grad Rate65%
Time to Graduate4 Years
Loan Amt$35,000
825 (tie)Fort Lewis College(Out-of-State)
20 Year Net ROI$205,000
Total 4 Year Cost$134,000
Grad Rate38%
Time to Graduate5 Years
Loan Amt$25,200

*NOTE: Unranked schools on this list don’t have on-campus living options, so on-campus costs are not available.

In terms of college return on investment, marketing careers and sales jobs are often a good investment. PayScale determines the ROIs for each school based on the salaries of their alumni who go on to work in marketing and sales jobs, regardless of their major.

Marketing and sales are good career paths if you love people or want a job that lets you use your creativity but still earn a high income. These jobs are in high demand -- every employer needs employees to convince their customers to purchase their product or service -- and you need good communication, writing, and analytical and interpersonal skills to succeed. If you are interested in studying English or communications in college but don't know what to do with those degrees, consider marketing and sales as a career path.

In PayScale's College ROI Report, marketing careers and sales careers perform very well. Rhode Island's Ivy League Brown University often delivers a high 20-year net ROI for alumni who go into sales and marketing jobs. Brown alums include seven Nobel Prize winners and eight billionaires, and the school is one of the most selective in the country. On top of that, the University's neighborhood is a federally listed architectural district with a dense concentration of Colonial era buildings.

Business moguls of all types have studied at the University of Pennsylvania. Also an Ivy League school -- and founded by Benjamin Franklin -- UPenn has produced more than its share of famous businessmen, and more billionaires went to UPenn for their undergraduate degrees than any other college in the world. You might call it the nexus of the Three-Comma club.

Stanford University in Palo Alto, California consistently reports a high 20-year net ROI for alumni who go into sales and marketing jobs. Stanford is a pricey school, but with its high ROI, it's worth going into debt for if you get accepted.

The University of California, Berkeley, home to the famous Haas School of Business, is a real deal for California residents who want to work in sales or marketing. Like Stanford, these students probably benefit from proximity to one of the hottest job markets in the country, the Silicon Valley and San Francisco areas. Even the coolest tech start-ups need marketing and salespeople to push their products.